Factor Eleven

Factor Eleven

Unified ad tech platform for advertisers

Overview

Factor Eleven provides a unified digital advertising platform focused on small and medium-sized businesses, automating the process from campaign planning to billing across Display, Mobile, Video, and DOOH with plans to add Connected TV. The platform can be used in managed or self-service mode and includes an API for direct integration into customer workflows. It differentiates itself with a European-centric focus, emphasis on local and regional campaigns, and proprietary algorithms for brand safety and location-based media planning, paired with KPI-based billing. The goal is to help advertisers, agencies, and resellers plan and buy ads across multiple channels efficiently, delivering transparent, performance-based outcomes that fit local market needs.

Significant Headcount Growth

About Factor Eleven

Simplify's Rating
Why Factor Eleven is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$5M

Headquarters

Hamburg, Germany

Founded

2014

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Simplify's Take

What believers are saying

  • CTV expansion adds a new channel to its existing display, mobile, video, and DOOH stack.
  • Armira's backing supports European expansion and capital-intensive growth.
  • KPI-based billing and local-campaign focus resonate with performance-minded SMB advertisers.

What critics are saying

  • Google and Meta can outspend Factor Eleven across open-web and local advertising.
  • Reseller-dependent SMB acquisition is vulnerable to channel switching and pricing pressure.
  • Germany's privacy and consent rules can disrupt location-based targeting and predictive planning.

What makes Factor Eleven unique

  • Factor Eleven targets advertisers, agencies, and SMBs through resellers.
  • Its platform automates planning, booking, optimization, monitoring, and billing.
  • It positions itself as a European alternative to Google and Facebook.

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Funding

Total Funding

$5M

Above

Industry Average

Funded Over

1 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Remote Work Options

Growth & Insights

Headcount

6 month growth

0%

1 year growth

5%

2 year growth

14%

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