doola

doola

U.S. company formation and compliance services

About doola

Simplify's Rating
Why doola is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Consulting

Enterprise Software

Legal

Company Size

51-200

Company Stage

Early VC

Total Funding

$12.1M

Headquarters

New York City, New York

Founded

2020

Overview

Doola helps international entrepreneurs start and run businesses in the United States. It offers an end-to-end service that covers company formation, obtaining an Employer Identification Number (EIN) from the IRS, and ongoing legal compliance, plus access to U.S. payment systems. The product works by handling the administrative steps for forming a U.S. entity and keeping it compliant, with a custom dashboard that gives clients digital access to all documents and status updates. Doola differentiates itself with a global-first approach, responsive and flexible service, and transparent, ongoing support that guides clients through regulatory requirements. Its goal is to make it easier for entrepreneurs worldwide to enter the U.S. market and operate their businesses with reliable compliance and financial systems.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • E-Commerce Blueprint course creates upsell funnel from idea to first sale.
  • doola Money eliminates SSN requirement, unlocking 1B-person addressable market.
  • Real-time analytics for Shopify and Amazon sellers drive data-driven decisions.

What critics are saying

  • Stripe Atlas undercuts pricing at $500 one-time versus doola's annual fees.
  • Mercury Bank restricts non-US LLC accounts, crippling doola Money value proposition.
  • OpenAI enterprise tools enable Shopify to embed free formation bots, commoditizing AI.

What makes doola unique

  • AI Co-Founder automates back-office tasks, reducing weekly administrative work to minutes.
  • Integrated ecosystem with Shopify, Amazon, Mercury, HubSpot creates defensible moat.
  • Serves 175+ countries with compliance tracking and tax guidance in one platform.

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Funding

Total Funding

$12.1M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

0%
The Associated Press
Apr 6th, 2026
doola launches AI Co-Founder to automate US business formation and compliance for global e-commerce entrepreneurs

doola has launched AI Co-Founder, expanding its Business-in-a-Box™ platform to provide a fully integrated solution for global e-commerce entrepreneurs entering the US market. The platform combines LLC formation, compliance, bookkeeping, tax filings and analytics into a single system. The AI Co-Founder automates back-office operations including payment setup, compliance tracking, bookkeeping and tax guidance across over 175 countries. The platform integrates with Shopify, Amazon, Mercury and HubSpot, offering services across all 50 US states. doola is backed by Y Combinator, Nexus Venture Partners, HubSpot Ventures, Hustle Fund and Tribe Capital. The company aims to eliminate the need for multiple service providers by consolidating formation, compliance and financial operations into automated infrastructure. The platform and AI Co-Founder are available immediately to global founders.

The Des Moines Register
Aug 28th, 2025
doola Launches the First AI Co-Founder for Global E-Commerce Founders: The Fastest Path From U.S. Formation to First Sale

doola launches the first AI Co-Founder for global e-commerce founders: the fastest path from U.S. Formation to first sale.

Practical Ecommerce
Apr 10th, 2025
New Ecommerce Tools: April 10, 2025

Doola, a developer of all-in-one business portals, has launched Business-in-a-Box for E-Commerce.

JCN Newswire
Feb 13th, 2024
doola Launches doola Money Allowing Founders Worldwide to Start a US Business, Deposit $USD and Move Money Internationally in Minutes, All in One Go

doola announced today that they have launched a fintech product for global businesses that will allow founders to deposit $USD and move money internationally, remotely, from any continent, with no US Social Security Number required.

TechCrunch
Jan 26th, 2024
Sample Series A extension pitch deck: Doola's $1m deck | TechCrunch

Doola's pitch deck does a few things extremely well, but the problem is, it leaves a ton out, too. Here's why that won't work for most startups.

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