Vanilla

Vanilla

Estate planning software for professionals

About Vanilla

Simplify's Rating
Why Vanilla is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Financial Services

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$81.4M

Headquarters

Salt Lake City, Utah

Founded

2019

Overview

Vanilla offers a software platform for estate planning tailored to wealth management professionals like advisors, planners, and attorneys. The platform helps users visualize, model, and create estate plans, identify gaps, and deliver holistic advice to clients. It turns estate planning into a repeatable service so professionals can retain assets across generations, win new clients, and grow their practice. The product works by providing visualization and scenario modeling tools plus document creation, and it integrates with other wealth-management tools while maintaining enterprise-grade security. Vanilla differentiates itself by targeting professionals and enabling a repeatable planning process that delivers differentiated legacy planning. The company’s goal is to empower professionals to provide the most important advice on crafting and managing clients’ legacies, expanding their advisory offerings and client base.

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Simplify's Take

What believers are saying

  • Vanilla for Attorneys expands addressable market beyond financial advisors into law firms.
  • eMoney integration removes friction, enabling seamless adoption within existing advisor tech stacks.
  • Strategic investors like Vanguard, Edward Jones, Nationwide unlock distribution channels and credibility.

What critics are saying

  • Wealth.com's $30M funding enables feature parity in complex modeling, commoditizing Vanilla's core.
  • High pricing ($5K+ annually) drives mid-market advisors to cheaper competitors like Wealth.com.
  • 2026 federal estate tax law changes invalidate Vanilla Scenarios™ strategies, requiring costly overhaul.

What makes Vanilla unique

  • Dynamic scenario modeling for complex HNW strategies like GRATs, SLATs, ILITs, QPRTs.
  • AI-powered document abstraction and estate visualization reduce advisor manual work significantly.
  • Integrated tax-estate planning via Worthy partnership enables real-time Roth conversion modeling.

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Funding

Total Funding

$81.4M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Unlimited Paid Time Off

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Professional Development Budget

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Business Wire
Mar 9th, 2026
Vanilla partners with Worthy to bring AI-native tax intelligence to financial advisors

Vanilla, an estate planning platform for financial advisors, has partnered with Worthy, an AI-native tax intelligence platform, to integrate tax and estate planning services. Vanilla customers will receive special pricing for Worthy's platform. The partnership addresses the interconnection between tax and estate planning, enabling advisors to evaluate complex scenarios including estate tax implications, trust taxation and multi-generational wealth optimisation. Worthy's AI-native platform ingests client tax data and allows advisors to model Roth conversions, equity compensation decisions and trust structures dynamically. Unlike legacy tax tools offering static snapshots, Worthy provides real-time planning capabilities. When combined with Vanilla's estate planning features, advisors can deliver comprehensive wealth planning with client-ready reports. The integration aims to help advisors surface opportunities and deepen client conversations across both estate and tax planning domains.

CityBiz
May 8th, 2025
Vanilla Introduces Advanced AI Features, Transforming the Future of Scalable Estate Planning

Vanilla, the most trusted platform in modern estate planning, today announced significant enhancements to its AI suite, delivering a new level of intelligence and scale to the estate planning workflow.

ThinkAdvisor
Feb 26th, 2025
Vanilla Appoints Marketing Head and Chief of Staff

Vanilla, the estate planning technology provider, has appointed a new chief marketing officer, Joe Abbott, as well as a new chief of staff and vice president of operations, Hanna Grokenberger Byers.

WealthManagement.com
Oct 16th, 2024
Vanilla Secures $35M Funding Round

Vanilla, an estate-planning platform, closed a $35M funding round led by Insight Partners, with contributions from Venrock, Vanguard, Edward Jones Ventures, Nationwide, Allianz, and new investor Alumni Ventures. This follows a $30M funding by competitor Wealth.com. Vanilla also announced an integration with eMoney, allowing automatic data import and synchronization for financial advisors. The integration is in limited release and will be generally available soon.

Business Wire
Aug 17th, 2024
Vanilla Closes New Funding Round to Accelerate Adoption of Estate Planning in Wealth Management

Vanilla, the award-winning estate planning software company, today announced strategic fundraising led by returning investor Insight Partners, in addi

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