Overview

Hungryroot provides a service that merges meal kits with grocery delivery, making it easier for busy individuals and families to prepare meals without the hassle of planning or shopping. Customers can choose from a variety of meal options, including dairy-free, gluten-free, and plant-based dishes, tailored to their dietary preferences. By taking a quiz on the website, users receive personalized meal recommendations that align with their eating habits and goals. The subscription model allows customers to receive deliveries starting at $65, with the flexibility to skip weeks or cancel anytime. Hungryroot stands out in the online food delivery market by focusing on healthy, easy-to-prepare meals and offering a unique combination of meal kits and grocery items, catering to the growing demand for convenient food solutions.

Simplify's Take

What believers are saying

• Hungryroot's SmartCart(TM) AI tool enhances personalized shopping experiences.
• Partnerships with brands like Actual Veggies expand product offerings.
• The rise in plant-based diets boosts demand for Hungryroot's offerings.

What critics are saying

• A class action lawsuit could harm Hungryroot's reputation and finances.
• HelloFresh's strong marketing may overshadow Hungryroot's market presence.
• New leadership may lead to strategic shifts misaligned with brand identity.

What makes Hungryroot unique

• Hungryroot uses AI to offer personalized grocery and meal kit services.
• The company combines meal kits with grocery delivery for added convenience.
• Hungryroot offers a variety of dietary options, including plant-based and gluten-free meals.

Help us improve and share your feedback! Did you find this helpful?

YesNo

Funding

Total Funding

$76.9M

Below

Industry Average

Funded Over

4 Rounds

Notable Investors:

Lightspeed Venture Partners

Notable Investors:

Lightspeed Venture Partners

$40,000,000

Series C

Jun 2021

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Below Average

Industry standards

Ind Avg. $50M

$16M

$40M

$40M

$50M

$62M

$100M

View all funding stages