Echelon Fitness

Echelon Fitness

At-home connected fitness with live classes

Overview

Echelon Fitness provides a library of live and on-demand fitness classes that users can access 24/7 from home or anywhere. It offers studio-quality workouts with motivational coaches and curated music, covering programs like cycle classes, yoga, and core strengthening. The service streams a professional fitness experience through a connected platform, combining live coaching with on-demand content so users can follow along at their own time. What sets Echelon apart is the combination of a studio-like experience, a broad, rotating library of classes, and the integration of coaches and music to keep users engaged, available around the clock. The company’s goal is to help people achieve personal bests and lead healthier lives by making high-quality fitness content easily accessible.

About Echelon Fitness

Simplify's Rating
Why Echelon Fitness is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Consumer Software

Healthcare

Consumer Goods

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$65M

Headquarters

Chattanooga, Tennessee

Founded

2017

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Simplify's Take

What believers are saying

  • Biomeetric onboarding and WorkoutBuilder reduce setup friction for commercial members.[5][10]
  • Real-time rep and set analytics create measurable progress and retention hooks.[5]
  • Elevate can cross-sell streaming content with connected strength hardware.[9]

What critics are saying

  • Tonal’s entrenched brand pressures Echelon’s premium smart-strength sales.[2][14]
  • Software integration failures could dilute Fortë acquisition value and management focus.[9]
  • Privacy or security incidents would quickly damage trust with gym operators.[5][6]

What makes Echelon Fitness unique

  • StrengthIQ combines adaptive hardware, AI software, and personalized training.[1][5]
  • QR and NFC login remove wristbands and speed commercial member access.[5]
  • Fortë acquisition expands Echelon into gym-tech software and content delivery.[9]

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Funding

Total Funding

$65M

Above

Industry Average

Funded Over

0 Rounds

Company News

Premier Fitness
Jul 31st, 2025
Echelon Acquires Fortë to Launch Elevate: The Next Era of Gym Tech

Echelon acquires Fortë to launch Elevate: the next era of gym tech.

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