Saltz Marketplace

Saltz Marketplace

Direct marketplace linking chefs with producers

Overview

Saltz Marketplace connects premium ingredient producers directly with chefs across Europe through a digital platform. It removes middlemen and distributors, allowing chefs to buy fresher, higher-quality ingredients at lower prices with complete transparency and no hidden fees. The platform operates on a commission-per-transaction model, funding how it makes money while delivering value to both sides. Producers gain a direct sales channel, and chefs gain access to a broader, previously harder-to-find range of ingredients. Saltz also supports sustainability by financing carbon removal projects, offsetting 13,546 kg of emissions to date. The goal is to simplify and streamline procurement for chefs, improve ingredient quality and variety, and create a transparent, efficient marketplace that benefits producers and the culinary community.

About Saltz Marketplace

Simplify's Rating
Why Saltz Marketplace is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$25.3M

Headquarters

Vilnius, Lithuania

Founded

2023

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Simplify's Take

What believers are saying

  • Saltz raised €20 million in March 2026 from EBRD and top funds.
  • Agentic AI reduces manual catalog updates and after-hours ordering friction.
  • Cross-border expansion targets fragmented European food distribution, a large manual market.

What critics are saying

  • Choco, BlueCart, and MarketMan already crowd restaurant procurement by 2026.
  • Expanding 100+ hires by end-2026 raises burn before repeatable unit economics.
  • If suppliers bypass Saltz and sell directly, the marketplace loses relevance.

What makes Saltz Marketplace unique

  • AI agents standardize supplier PDFs, emails, and texts into one workflow.
  • Saltz operates in 20 countries, giving chefs cross-border supplier access.
  • Michelin-starred Matthias in Berlin uses Saltz for procurement efficiency.

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Funding

Total Funding

$25.3M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$22M
Saltz Marketplace
$30M
Kalshi

Benefits

Paid Vacation

Remote Work Options

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-5%
Business Insider
Apr 30th, 2026
Michelin-starred Berlin restaurant uses agentic AI to source fresh ingredients and cut admin time

Silvio Pfeufer, head chef at Michelin-starred restaurant Matthias in Berlin, uses Saltz to streamline food procurement. The AI-assisted platform employs agentic AI to modernise the typically disorganised process between food buyers and sellers, which involves managing phone calls, emails, texts and PDFs from multiple suppliers with constantly fluctuating prices. Saltz's AI agents ingest communications from food sellers, standardise the data and consolidate it into a single marketplace. This allows restaurants to compare products and prices in real time, order outside business hours and connect directly with suppliers, reducing supply chain length and improving ingredient freshness. Founded in 2022 by the Šlimas brothers and Reinis Štrodahs, Saltz serves thousands of buyers, with 80-90% being independent restaurants. The platform helps these establishments access high-quality suppliers whilst reducing administrative costs.

The Recursive
Mar 9th, 2026
Lithuanian FoodTech Saltz Raises €20M Series A to Expand Its Marketplace

Lithuanian FoodTech Saltz raises €20M Series A to expand its marketplace. Vilnius-based food supply marketplace Saltz raises €20M in Series A funding from EBRD, Inovo, Lifeline Ventures, and Change Ventures to expand across Europe and transform food distribution. Founders: Andrius Šlimas, Tomas Šlimas, Reinis Štrodahs Founding year: 2002 Industry: FoodTech Problem: The food distribution sector remains highly fragmented and largely offline. Restaurants often rely on multiple distributors, deal with hidden pricing, and use manual ordering processes. Suppliers also struggle to reach customers efficiently or provide additional services such as payment terms and logistics. Solution: Saltz is a digital marketplace that connects professional kitchens directly with verified food suppliers. The platform consolidates supplier catalogues, ordering, payments, and logistics into a single interface, simplifying and modernising food distribution. Stage: Series A Investment amount: €20 million Funded by: European Bank for Reconstruction and Development (EBRD), Inovo, Lifeline Ventures, Change Ventures, with participation from Mantas Mikuckas (Vinted founder), Miki Kuusi (Wolt founder), several Shopify executives, and other strategic angel investors. It will be spent on: Expanding across Europe, investing in cross-border food trade technology, improving platform experience for chefs and suppliers, and growing the team by more than 100 employees by the end of 2026. In their own words: "Restaurants and suppliers still rely heavily on intermediaries, wasting time and inflating margins. Saltz is building a transparent, simple marketplace that connects chefs directly with suppliers across Europe and beyond," shared Saltz co-founder Andrius Slimas. Their specialty: Building global B2B marketplaces. The founding team previously built marketplaces at Oberlo and Shopify. Business model: A digital B2B marketplace that facilitates direct transactions between professional kitchens and suppliers, likely generating revenue through platform fees and transaction-based services. Market: Food distribution and restaurant supply chains across Europe, with ambitions for global expansion. Traction: Saltz currently operates in 20 countries and provides chefs access to fresh and frozen meat and seafood suppliers through its platform. Updated: 9 March 2026 Help us grow the emerging innovation hubs in central and eastern Europe. Every single contribution of yours helps us guarantee our independence and sustainable future. With your financial support, we can keep on providing constructive reporting on the developments in the region, give even more global visibility to our ecosystem, and educate the next generation of innovation journalists and content creators. Find out more about how your donation could help us shape the story of the CEE entrepreneurial ecosystem! One-time donation You can also support The Recursive's mission with a pick-any-amount, one-time donation. Lenka is a curious observer of technology, culture, and shifting human narratives. With a background in linguistics and media, she tries to blend analytical insight with a lyrical voice. Writes about tech and investing with a clear eye for disruption - especially in rapidly evolving digital ecosystems.

EU-Startups
Mar 9th, 2026
Vilnius-based food supply marketplace Saltz raises €20 million Series A, plans 100+ hires as it expands across Europe | EU-Startups

Saltz, a Vilnius-based digital marketplace for the food supply industry, has raised €20 million in Series A funding to accelerate expansion across Europe,

Verslo žinios
Mar 9th, 2026
Lithuanian Saltz raises $22.6M to become one of Europe's largest marketplaces

Saltz, a Lithuanian startup, has raised €20 million in a Series A funding round, marking the largest venture capital investment in a Lithuanian company this year. The round was led by the European Bank for Reconstruction and Development, with participation from venture capital funds Inovo (Poland), Lifeline Ventures (Finland) and Change Ventures (Estonia). Notable angel investors include Vinted co-founder Mantas Mikuckas, Wolt co-founder Miki Kuusi and several Shopify executives. The company aims to become one of Europe's largest marketplaces, though specific details about its platform and commercialisation strategy were not disclosed in the announcement.

Brown Brothers Media
Dec 23rd, 2024
Ovoko raises €20M, hiring now

In 2024, Lithuanian startups raised €86M through 38 deals, a significant drop from €268M last year. Despite fewer investments, the sector is growing, with many startups operating profitably without external funding. Ovoko, an online marketplace for used car parts, raised €20M and is currently hiring. The Lithuanian startup ecosystem is thriving, with several companies securing funding and offering job opportunities.

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