Swoogo has launched a native Model Context Protocol server, becoming the first event management platform to directly connect live event data to AI tools including Claude, ChatGPT, Gemini, Lovable and Replit. Setup requires five minutes with no coding needed. The MCP server enables three key capabilities: conversational data access for querying registrations and attendance, AI-powered event site building through natural language, and cross-event intelligence by connecting event data with external sources like CRM systems. Teams can analyse metrics such as which attendees converted to customers and which events drove the most revenue. The Los Angeles-based company's MCP functionality is available now with full access for all customers through summer 2026. Unlike competitors building proprietary AI features, Swoogo created an open connection point compatible with any AI tool supporting the MCP protocol.

LOS ANGELES, Oct. 6, 2025 /PRNewswire/ -- Swoogo, a leading event management platform, today announced its acquisition of Amae Live, a tech and development partner founded by Leonora Valvo and known for delivering smart, custom event solutions.This acquisition adds depth to Swoogo's Professional Services team, expanding its ability to deliver branded experiences, advanced builds, and tailored technical solutions. With Amae Live on board, Swoogo can offer customers even more creative and technical expertise, providing event teams with extra support to meet their most ambitious goals. The result is greater choice: whether building on their own or relying on Swoogo's experts for full-service delivery, event pros now have more ways to bring bold ideas to life."We've always believed event software and services should flex to event pros, not the other way around," said Chris Sykes, CEO of Swoogo. "With Amae Live, we're expanding our ability to customize, create, and build alongside our customers, while continuing to invest in the strong partner ecosystem that drives our shared success.""Amae Live was founded on the idea that every event deserves a tailored solution," said Greg Lazzaro, CEO of Amae Live. "As part of Swoogo, we can now bring that same passion to more customers at greater scale