Overview

Updater provides a one-stop platform for planning a move, letting users book internet/TV, order packing supplies, secure home or renters insurance, and compare providers all in one app. Users pick providers, complete transactions, and receive support, while providers connect through partnerships and Updater earns commissions on transactions. It stands out by pairing an all-in-one marketplace with personalized human-assisted help and automated move-in workflows for real estate professionals and multifamily partners. The goal is to reduce the time, effort, and friction of moving by centralizing services and automating key steps.

Simplify's Take

What believers are saying

• Raised $60M funding to accelerate relocation market growth.
• Appointed Lucas Bourgeois VP National Growth for multifamily expansion.
• PetScreening integration boosts pet compliance in onboarding tasks.

What critics are saying

• Milestones Labs competes with Updater-funded home portals eroding loyalty.
• RealPage builds proprietary onboarding bypassing Updater commissions.
• Zillow launches moving concierge by Q3 2026 capturing real estate traffic.

What makes Updater unique

• Updater blends human assistance with intuitive technology for seamless moves.
• Updater Pro | Onboarding automates multifamily resident move-ins via integrations.
• Commission-based marketplace connects movers to internet, insurance, and supplies.

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Funding

Total Funding

$375.5M

Above

Industry Average

Funded Over

9 Rounds

Notable Investors:

SoftBank

Notable Investors:

SoftBank

$215,000,000

Debt

May 2022

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Debt Funding Comparison

Coming Soon

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