Updater

Updater

One-stop platform to book moving services

Overview

Updater provides a one-stop platform for planning a move, letting users book internet/TV, order packing supplies, secure home or renters insurance, and compare providers all in one app. Users pick providers, complete transactions, and receive support, while providers connect through partnerships and Updater earns commissions on transactions. It stands out by pairing an all-in-one marketplace with personalized human-assisted help and automated move-in workflows for real estate professionals and multifamily partners. The goal is to reduce the time, effort, and friction of moving by centralizing services and automating key steps.

About Updater

Simplify's Rating
Why Updater is rated
B+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Real Estate

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$375.5M

Headquarters

New York City, New York

Founded

2010

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Simplify's Take

What believers are saying

  • May 2026 launched Updater's Internet Store inside ChatGPT, opening consumer acquisition at scale.
  • January 2024 raised $215 million from Vista Credit Partners, funding engineering and product expansion.
  • Updater says it powers 325,000 military moves annually, strengthening credibility with enterprise buyers.

What critics are saying

  • Updater depends on telecom and insurance partners; API changes can break revenue instantly.
  • OpenAI controls the ChatGPT Internet Store channel; policy shifts can erase that distribution.
  • RealPage, MRI, and direct provider portals commoditize relocation, pressuring Updater's commissions by 2027.

What makes Updater unique

  • Updater powers 25%+ of U.S. household moves, a rare relocation distribution moat.
  • Its APIs integrate 25+ internet providers, enabling address-level pricing and live orders.
  • Updater Pro embeds move-ins inside property software, giving multifamily teams workflow control.

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Funding

Total Funding

$375.5M

Above

Industry Average

Funded Over

9 Rounds

Notable Investors:
Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Paid Holidays

Stock Options

401(k) Retirement Plan

Commuter Benefits

Disability Insurance

Life Insurance

Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Updater
May 21st, 2026
Introducing the Internet Store in ChatGPT: Updater's first agentic app.

Introducing the Internet Store in ChatGPT: Updater's first agentic app. Published May 21, 2026 Updated May 21, 2026 Buying internet and TV services online might seem straightforward, but in reality, it's not. Behind every plan are layers of infrastructure: a complex network of providers, coverage constraints, and address-specific rules. What someone can buy, how much it costs, and even whether it's available at all depends entirely on where they live. At Updater, Updater, Inc has spent years building for that complexity. By connecting AI to that underlying infrastructure, Updater, Inc has unlocked something powerful. Upater's first agentic app, the Internet Store, is now live inside ChatGPT. This milestone brings real telecom infrastructure directly into an AI-powered experience. What the Internet Store does. At its core, the Internet Store is simple: It helps people find and compare internet and TV plans available at their exact address, all within a ChatGPT conversation. Any ChatGPT user can: * Enter their address * See which internet and TV providers service that location * Compare available plans across speed, price, and terms * Select a plan and move forward with the purchase No guesswork. No bouncing between websites. No building your own spreadsheet of pricing. But what makes this really meaningful isn't the interface. It's what powers it. This isn't just an app. It's infrastructure in an agent. The Internet Store is not a static dataset or a scraped directory. It is powered by direct integrations with 25+ major US internet providers through Updater's API. That means: * Real serviceability at the address level * Live pricing and plan availability * Structured plan data across providers * The ability to generate real orders In other words, ChatGPT isn't just "answering questions" about internet plans. It's interacting with real provider systems and placing real orders. What this unlocks. There's a lot of discussion about agentic experiences right now. Most examples focus on orchestration, reasoning, or user interface design. But many still rely on static or indirect data sources. Without access to live systems, AI agents can suggest and summarize, but they can't reliably complete real-world tasks. The Internet Store demonstrates a different model: * The agent understands intent * The agent gathers required inputs * The agent calls Updater's structured APIs tied to real TV and internet provider systems * The agent returns results that are both personalized and actionable Updater, Inc made real-world infrastructure accessible to AI and changed what's possible for consumers: Address-level intelligence, anywhere Availability, pricing, and eligibility depend on a specific address. When that information is accessible in real time, customers can get accurate answers and make confident decisions in the moment. Clear choices across providers By bringing options together in one place, customers can easily compare what's available without navigating multiple providers on their own. AI that actually gets things done Instead of just providing information, AI can take action. Customers can actually make a transaction without extra steps or handoffs. A direct path from intent to outcome What used to take multiple sites and steps can now happen in one place. From exploring options to choosing a plan, the experience becomes simple and seamless. Try it. Telecom has long been one of the hardest categories to digitize because of its complexity. That same complexity is what makes it especially valuable in an AI-driven world. Try it yourself. You can find the Internet Store in the ChatGPT app directory. Search for "Internet Store," select "Connect," and start shopping for plans at your address. Amanda is Updater's Senior Director of User Engagement. A West Virginia native turned longtime New Yorker, she's a lifelong soccer player, Pittsburgh sports fan, and an NYC pizza connoisseur. When she's not thinking about customer engagement, she's usually planning her next meal, trip, or adventure with her two adorable daughters.

Updater
Feb 8th, 2025
How RealPage customers achieve move-in excellence with Updater

Woodmont's centralized leasing model integrates seamlessly with Updater, providing residents a one-stop platform for move-in tasks and giving staff visibility into progress across communities.

Ledger Insights
Jun 14th, 2024
Major Japanese retailer Marui issues direct digital green bond via Securitize

Marui is partnering with Updater (formerly Minna Denryoku or Minden) for the renewable energy plant.

Business Wire
Jan 4th, 2024
Updater Raises $60M in Funding to Accelerate Growth in Relocation Market

Updater, the leading technology platform powering the relocation industry, today announced that it has closed approximately $60 million of funding.

Updater
Dec 11th, 2023
Updater appoints industry veteran Lucas Bourgeois to lead multifamily growth

Updater, Inc is pleased to announce multifamily veteran Lucas Bourgeois joined the Updater leadership team as Vice President of National Growth, focusing exclusively on the multifamily division of its business.

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