About

Krafton Inc. focuses on creating engaging video games through a network of independent development studios. The company develops and publishes games for various platforms, including PC, console, and mobile, catering to casual gamers and eSports enthusiasts alike. Their games, such as PUBG, are designed to provide immersive experiences, and they generate revenue through game sales, in-game purchases, and licensing agreements. Krafton distinguishes itself from competitors by continually investing in technology and fostering a creative culture that encourages innovation. The company's goal is to push the limits of gaming and connect players through shared entertainment experiences.

Simplify's Take

What believers are saying

• Krafton's collaboration with Xsolla enhances its mobile gaming strategy for Dark and Darker Mobile.
• The appointment of Jin Oh could boost Krafton's global reach and strategic partnerships.
• Opening a PUBG-themed pop-up store in Seoul strengthens brand engagement and community building.

What critics are saying

• Ruckus Games' new RPG shooter may attract players away from Krafton's titles.
• The integration of Tango Gameworks could strain Krafton's resources if not managed well.
• Glen Schofield's criticism of Krafton may damage its reputation and future collaborations.

What makes KRAFTON unique

• Krafton excels in creating immersive, high-quality games across multiple platforms.
• The company fosters a culture of creativity and constant challenge in game development.
• Krafton's acquisition of Tango Gameworks expands its portfolio into rhythm-based action games.

Help us improve and share your feedback! Did you find this helpful?

YesNo