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About Magnite
Industries
Consumer Software
Company Size
501-1,000
Company Stage
IPO
Headquarters
Los Angeles, California
Founded
2007
Overview
Magnite helps publishers and media owners sell their advertising space through programmatic advertising, which automates the buying and selling of ads. It provides tools for sellers to optimize their ad inventory and offers buyers access to a wide range of ad inventory with brand protection and fraud prevention features. Unlike competitors, Magnite does not compete with its clients, ensuring a transparent relationship. The company aims to maximize advertising revenue for its clients while promoting open-source solutions in the industry.
Simplify's Take
What believers are saying
- Growing demand for programmatic advertising in India and Southeast Asia boosts Magnite's market potential.
- Increased focus on CTV advertising provides expansion opportunities for Magnite's CTV ad platform.
- Expansion of Private Marketplaces aligns with Magnite's premium service offerings for advertisers.
What critics are saying
- Increased competition from PubMatic and Digital Turbine could pressure Magnite's market share.
- Magnite's Audience Activation Solution expansion may face challenges in India and Southeast Asia.
- Western Union partnership may not yield expected results if integration challenges arise.
What makes Magnite unique
- Magnite is the largest independent CTV video ad platform after acquiring SpotX and SpringServe.
- Magnite offers advanced brand protection and fraud prevention technologies to its clients.
- Magnite does not compete with its clients, ensuring a transparent and collaborative relationship.
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Funding
Total Funding
$400M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Unlimited Paid Time Off
Hybrid Work Options
Equity and Employee Stock Purchase Plan
Family Planning Benefits
Parental Leave
Disability Insurance
Life Insurance
Cell Phone Subsidy
Fitness and Wellness Reimbursement
Mental Health Support
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Western Union is looking to grow its new Media Network business by partnering with Magnite, an independent sell-side advertising company. The financial services company will use Magnite’s technology to buy media as an advertiser and to monetize its owned media, the companies said in a Wednesday (April 16) press release. “Magnite’s expansive technology and service offerings make them a versatile partner that can help address our desire to grow our business,” Western Union Senior Vice President Chris Hammer said in the release
Western Union has created a media network business and partnered with sell-side advertising company Magnite, which will provide the financial services company with the technology needed to buy media as an advertiser as well as monetize its owned media.
Magnite competes with companies like PubMatic, Inc. (PUBM) and Digital Turbine, Inc. (APPS) in the ad tech industry.
Magnite to participate in the Susquehanna Financial Group 14th Annual Technology Conference.
Magnite appoints Sahil Bansal as Country Lead, India.
Magnite is Hiring for 21 Jobs on Simplify!
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About Magnite
Industries
Consumer Software
Company Size
501-1,000
Company Stage
IPO
Headquarters
Los Angeles, California
Founded
2007
Magnite is Hiring for 21 Jobs on Simplify!
Find jobs on Simplify and start your career today
People Also Viewed
Discover companies similar to Magnite