Magnite

Magnite

Independent sell-side platform for programmatic advertising

Overview

Magnite helps publishers sell ad space through a sell-side platform that automates programmatic ad transactions across digital and Connected TV. Its technology optimizes inventory for higher yields and provides buyers with scalable, brand-safe inventory and fraud protection. It earns revenue by taking a commission on ad spend and offering premium services like Private Marketplaces, Programmatic Guaranteed, and Auction Packages, while remaining independent to avoid conflicts with clients. Its goal is to maximize publishers' ad revenue and provide reliable, global access to quality inventory for advertisers.

About Magnite

Simplify's Rating
Why Magnite is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Los Angeles, California

Founded

2007

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Simplify's Take

What believers are saying

  • Q2 2026 revenue rose 11% to $192.8 million, while CTV contribution ex-TAC jumped 36%.
  • On September 10, 2026, ITN and Magnite expanded agentic local-linear buying into Q4 2026.
  • Google's September 17, 2026 antitrust remedies weaken AdX and lift Magnite's open-web outlook.

What critics are saying

  • Google appealed the remedies, and protracted compliance fights can delay any share gains.
  • Magnite's April 8, 2026 product-chief exit and October 1 CFO handoff disrupt execution.
  • CTV concentration and publisher dependence expose Magnite to partner exits, like Samsung or Netflix.

What makes Magnite unique

  • Magnite remains the largest independent sell-side ad platform, avoiding direct competition with publishers.
  • SpringServe and Magnite Orchestration push decisioning upstream, automating CTV and local-linear buying.
  • Its relationships with Disney, Roku, Netflix, and Samsung anchor scarce premium CTV supply.

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Funding

Total Funding

$400M

Above

Industry Average

Funded Over

1 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Hybrid Work Options

Equity and Employee Stock Purchase Plan

Family Planning Benefits

Parental Leave

Disability Insurance

Life Insurance

Cell Phone Subsidy

Fitness and Wellness Reimbursement

Mental Health Support

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

↑ 3%

1 year growth

↑ 3%

2 year growth

↑ 3%
GlobeNewswire
Sep 21st, 2026
Magnite promotes Brian Gephart to Chief Financial Officer.

Magnite promotes Brian Gephart to Chief Financial Officer. Gephart brings five years of executive leadership at company to role; succeeds retiring CFO David Day. September 21, 2026 08:30 ET | Source: Magnite, Inc. NEW YORK, Sept. 21, 2026 (GLOBE NEWSWIRE) - Magnite (Nasdaq: MGNI), the world's largest independent sell-side advertising platform, today announced the promotion of Brian Gephart as Chief Financial Officer (CFO), effective October 1, 2026. Gephart will succeed David Day, who previously announced his retirement after a distinguished decade-long tenure leading the company's financial operations. Gephart, who has served as the Company's Chief Accounting Officer since June 2021, will oversee Magnite's global financial strategy and operations, including corporate finance, accounting, reporting, investor relations, treasury, and tax. "For the past five years, Brian has been an integral part of our executive leadership team, working closely with me and our leadership team," said Michael Barrett, CEO of Magnite. "His deep understanding of our business, strategic expertise and capital markets experience make him the natural choice to lead our financial organization as we enter this next chapter. Brian's appointment reflects the strength of the leadership team we've built at Magnite and the depth of talent within our organization. We look forward to having him take on this expanded role as we continue to scale our CTV platform and drive growth across the open internet." Gephart has more than 20 years of experience across public-company finance, accounting, and capital markets. Before joining Magnite, he served as Chief Financial Officer and Principal Financial Officer at Leaf Group, a publicly traded consumer internet company, where he oversaw financial operations, reporting, and strategy. He previously held senior accounting roles in industry and began his career in public accounting, initially in audit and later specializing in capital markets and accounting advisory services. "Magnite has established itself as a leading force in programmatic advertising, particularly in the fast-growing CTV landscape," said Brian Gephart, incoming CFO of Magnite. "I look forward to taking on the CFO role at such an important time for the company and working alongside Michael and the entire executive team to build on the strong foundation David has established. Together, we will maintain financial discipline, execute against our strategic priorities, and create long-term value for our shareholders." "Working alongside Michael, the Board, and our exceptional finance team has been one of the highlights of my career," said David Day, outgoing CFO. "I am extremely confident in Magnite's market position and future growth prospects, and I am proud of the strong foundation we have built together. I look forward to watching the company continue to grow and succeed." About Magnite We're Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Forward-Looking Statements This press release contains forward-looking statements. Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements, including factors identified under the caption "Risk Factors" in filings we have made and will make from time to time with the Securities and Exchange Commission, or SEC, including our Annual Report on Form 10-K for the year ended December 31, 2025 and subsequent Quarterly Reports on Form 10-Q. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, the company disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

MarTech360
Sep 18th, 2026
NativeAds.ai names Annika Geiger EVP of Sales, Europe.

NativeAds.ai names Annika Geiger EVP of Sales, Europe. Nativeads.ai, a next generation creative tech company using generative AI to power the future of dynamic advertising, announced the appointment of Annika Geiger as Executive Vice President of Sales, Europe. Based in London, Geiger will lead NativeAds.ai's European business and commercial strategy as the company expands adoption of its AI-powered creative technology across programmatic, social, CTV and retail media. Geiger joins NativeAds.ai following leadership roles across Amazon Ads, Magnite and Oracle Advertising, bringing deep experience across retail media, connected TV, programmatic advertising and measurement. Most recently at Amazon Ads, she led key retailer relationships across the UK. Previously, at Magnite, she led CTV initiatives across brand-direct and commerce media, and earlier in her career worked across contextual targeting and media measurement at Oracle Advertising. Her appointment comes as advertisers face growing pressure to produce more creative, for more audiences, across an increasingly fragmented set of channels and retail media environments. While AI has dramatically increased the potential speed and scale of content production, brands still need to ensure that every asset reflects their brand identity, meets channel-specific requirements and is designed around the audiences and moments that drive performance. NativeAds.ai addresses this challenge by enabling brands and agencies to generate personalized creative at scale while embedding a brand's DNA and channel requirements directly into the creative process. For retail media networks, the platform also creates an opportunity to expand access to advertisers that historically lacked the creative resources needed to participate, including small and midsize businesses, while enabling larger brands to rapidly develop retail-ready creative by audience, product, retailer and tentpole moment. "Creative is one of the biggest drivers of advertising performance, yet it remains one of the least scalable parts of the media workflow," said Annika Geiger, EVP of Sales, Europe at NativeAds.ai. "I saw this firsthand at Amazon: brands that showed up with the right creative at the right moment consistently had an advantage. But doing that across audiences, retailers and channels using traditional production models is incredibly difficult. NativeAds.ai is solving that problem by bringing intelligence, brand consistency and scale together, and I'm excited to help brands and retailers across Europe rethink what creative production can look like in the AI era." "Annika joining NativeAds.ai is an important milestone as we expand our business globally," said Al Kallel, CEO and Co-Founder of NativeAds.ai. "She has spent her career at the forefront of advertising innovation across Amazon, Magnite and Oracle and brings the industry expertise, relationships and commercial leadership to help drive our next phase of growth. Having built advertising businesses at Amazon myself, I'm especially excited to have another Amazon Ads leader join us as we reimagine how advertising is created, personalized and optimized for the AI era. With Annika leading our European business from London, we're doubling down on our ambition to make NativeAds.ai a defining creative platform for the next generation of advertising." Geiger's appointment also comes as NativeAds.ai increases its presence across the European advertising and retail media ecosystem. She will speak during the D3con Programmatic Breakfast Lounge alongside DMEXCO, where she will discuss how advertisers can use AI to generate personalized creative at scale while maintaining brand DNA across every asset and producing channel-ready outputs in one click. Geiger will also speak at Retail Reshaped in Hamburg on November 17, focusing on how AI-powered creative can help retailers unlock an underserved SMB advertising market by lowering the creative barrier to entry, while giving large FMCG brands the ability to generate retail-ready creative across audiences, tentpole moments and other variables to improve ROAS and sales performance. "Europe is at an important inflection point across retail media, programmatic and AI," added Geiger. "The media infrastructure has become incredibly sophisticated, but creative production hasn't kept pace. The next opportunity is connecting those two sides of advertising - making it as easy to personalize and adapt the creative as it is to define the audience and activate the media."

GlobeNewswire
Sep 10th, 2026
Magnite and ITN expand partnership to introduce agentic AI solution for local linear TV.

Magnite and ITN expand partnership to introduce agentic AI solution for local linear TV. Industry-first agentic integration via Magnite Orchestration automates local linear buying, transforming a multi-week process into a matter of hours. September 10, 2026 08:00 ET | Source: Magnite, Inc. NEW YORK, Sept. 10, 2026 (GLOBE NEWSWIRE) - Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and ITN, the ad-tech company focused on modernizing local TV activation, have expanded their partnership to bring agentic capabilities to local linear advertising. After successfully making local linear TV available programmatically, transforming a multi-week buying process into a matter of hours, the companies are taking the next leap forward. By integrating ITN's newly launched seller agent into Magnite's Orchestration layer, the partnership provides buyers with real-time activation and optimization of high-value local linear inventory and advanced audiences. Magnite and ITN are working with key partners to pioneer this advancement following the full integration in Q4 2026. By combining ITN's proprietary NXTv infrastructure with Magnite's ClearLine execution platform, the partnership will expand demand for local linear TV by increasing efficiency for traditional buyers while broadening access for digital-first buyers. This agentic workflow enables buyers to move seamlessly from planning to execution in a fraction of the time. Agents generate impression-based forecasts and media plans, enabling teams to instantly review, approve, and activate campaigns. Once approved, execution flows through Magnite's ClearLine infrastructure, significantly accelerating time-to-launch. When leveraging Magnite's buyer agent, advertisers gain access to Magnite's comprehensive supply ecosystem, unlocking unique advantages for omnichannel buys. Magnite's buyer agent enables buyers to submit a single RFP and budget across both local linear and CTV, forecast omnichannel reach and book campaigns, and receive streamlined reporting. By removing friction between linear and CTV buying, Magnite empowers advertisers to holistically plan, allocate, and optimize their total TV spend in one place. "At DMG, we're always looking for new ways to give our clients access to premium inventory while maintaining the efficiency of digital buying," said Dano Ehler, Chief Revenue Officer and Co-Founder at Digital Marketing Group (DMG). "The ability to bring linear television inventory into a more streamlined programmatic workflow is an exciting evolution and creates additional opportunities for the advertisers we serve." "What ITN and Magnite are building represents an important evolution for local linear television," said Joe Cerone, Founder of Cerone Advisory Group. "The addition of agentic capabilities builds on the programmatic foundation already in place and brings the industry another step closer to aligning local linear with the technology, workflows and expectations that define modern media buying." "Local linear TV remains a powerful medium for reaching audiences but the operational friction of buying local linear TV inventory has historically limited its growth," said Matt McLeggon, SVP, Advanced Solutions at Magnite. "By bringing ITN's seller agent into Magnite Orchestration, we're providing a streamlined agentic process that bridges traditional IO-based workflows with programmatic execution. This further unlocks previously untapped local linear inventory for advertisers and builds on our efforts to help local linear broadcasters more effectively monetize." "ITN has long been focused on modernizing how local linear TV is bought and activated. By connecting our proprietary technology infrastructure directly into Magnite's Orchestration layer, we are eliminating weeks of back-and-forth operational drag," said Craig Sulema, Chief Investment Officer at ITN. "This agentic integration transforms our vision for programmatic local linear TV into a frictionless reality, enabling both TV and digital buyers to execute local linear campaigns with unprecedented speed, efficiency and scale." About Magnite We're Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Charlstie Veith [email protected] Investor Contact: Nick Kormeluk [email protected] ITN is an ad tech company focused on modernizing how local TV inventory is bought and activated. Its proprietary technology infrastructure powers managed and self-service solutions that simplify and automate how local TV is transacted across broadcast, cable and streaming at the national, regional and local levels. ITN helps agencies operate more efficiently and deliver greater value for their clients while creating new demand opportunities for media suppliers. By bringing local TV into the programmatic era, ITN enables advertisers to realize the reach and impact of local TV with more digital-like execution. For more information, visit itn.tv Media Contact: Craig Sulema [email protected]

Associated Press
Sep 8th, 2026
Magnite launches first agentic campaign in EMEA, cuts setup time by 70%

Magnite has launched its first agentic campaign in EMEA with trading desk Amnet France for a leading automotive manufacturer. Using natural language prompts, Amnet leveraged Magnite's buyer agent to build and activate a video campaign through ClearLine. The agent communicated with Magnite's seller agent to identify and activate relevant premium CTV supply, streamlining the process from buyer intent to execution. The campaign achieved approximately 70% reduction in setup time and a 95% video view-through rate. The technology surfaced inventory and optimisation opportunities that may not have been identified through traditional manual workflows. Barbara Thuillier-Romeri, Ad-Tech Manager at Amnet France, said the collaboration allowed the team to evaluate how the buyer agent could enhance campaign execution and drive stronger outcomes.

MarTech360
Sep 3rd, 2026
Karnika Maroo joins Magnite as Senior Account Director.

Karnika Maroo joins Magnite as Senior Account Director. Karnika Maroo has joined Magnite as Senior Account Director, marking another step in her career within the programmatic advertising and adtech industry. Maroo has built her career around account management, publisher relationships and programmatic advertising. She has been part of Magnite's India operations for several years, previously serving as Account Director, Platforms, Asia. Her work has included supporting relationships across the programmatic ecosystem and working with clients across Southeast Asia and India. Her progression comes as the advertising industry continues to evolve around programmatic buying, streaming and connected TV. As media consumption becomes increasingly fragmented across digital platforms and streaming services, publishers, advertisers and technology providers are placing greater emphasis on audience data, supply-side relationships and cross-channel planning. Maroo's experience has also included involvement in Magnite's work across India's growing digital advertising market. The company established its first India office in Mumbai as it expanded its local operations, with its India team supporting publishers and buyers across programmatic and streaming media. Her previous role as Senior Account Manager, Platforms, India placed her close to the supply-side of the advertising ecosystem. She has also been involved in industry discussions around programmatic and streaming, including through IAB SEA+India, where she has spoken about changing viewing behaviour and the role of collaboration across the adtech industry. The move to Senior Account Director comes at a time when account leadership in adtech increasingly involves more than traditional client servicing. Teams are navigating changes in CTV, programmatic supply, first-party data, measurement and the growing number of channels available to advertisers. For Maroo, the appointment represents continued progression within Magnite and builds on her experience across platforms, client relationships and the broader programmatic ecosystem. Her career development also reflects the growing importance of specialized account leadership as advertising technology becomes more interconnected across digital, programmatic and streaming environments.

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