Magnite

Magnite

Sell-side platform for programmatic advertising

About Magnite

Simplify's Rating
Why Magnite is rated
A+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated A+ on Differentiation

Industries

Consumer Software

Company Size

501-1,000

Company Stage

IPO

Headquarters

Los Angeles, California

Founded

2007

Overview

Magnite is an independent sell-side advertising platform that helps publishers and media owners sell their advertising space through programmatic advertising, which automates ad transactions using technology. The company provides tools for sellers to optimize their ad inventory and offers buyers access to a wide range of ad inventory along with brand protection and fraud prevention. Unlike competitors, Magnite does not compete with its clients, ensuring a transparent relationship. Its goal is to maximize advertising revenue for clients while promoting open-source solutions in the industry.

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Simplify's Take

What believers are saying

  • CTV ad spending in the U.S. is expected to reach $27.5 billion by 2025.
  • Magnite's collaboration with WeAre8 enhances its brand reputation in sustainable advertising.
  • The rise of privacy regulations increases demand for Magnite's first-party data solutions.

What critics are saying

  • Increased competition from PubMatic and Digital Turbine pressures Magnite's market share.
  • Magnite's expansion into India and Southeast Asia may face regulatory challenges.
  • New executive appointments may lead to strategic shifts disrupting existing operations.

What makes Magnite unique

  • Magnite is the largest independent sell-side advertising company, ensuring client trust.
  • The company offers advanced brand protection and fraud prevention technologies.
  • Magnite's merger with Rubicon Project and Telaria enhances its programmatic and CTV capabilities.

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Funding

Total Funding

$400M

Above

Industry Average

Funded Over

1 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Hybrid Work Options

Equity and Employee Stock Purchase Plan

Family Planning Benefits

Parental Leave

Disability Insurance

Life Insurance

Cell Phone Subsidy

Fitness and Wellness Reimbursement

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
MadTech Magazine
Apr 23rd, 2025
WeAre8 Taps Magnite to Launch Purpose-Driven Programmatic Ads

WeAre8, the social media platform for good, has announced it's working with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to power its new mobile in-app ad product.

PYMNTS
Apr 16th, 2025
Western Union Partners With Magnite To Grow Media Network Business

Western Union is looking to grow its new Media Network business by partnering with Magnite, an independent sell-side advertising company. The financial services company will use Magnite’s technology to buy media as an advertiser and to monetize its owned media, the companies said in a Wednesday (April 16) press release. “Magnite’s expansive technology and service offerings make them a versatile partner that can help address our desire to grow our business,” Western Union Senior Vice President Chris Hammer said in the release

Retail TouchPoints
Apr 16th, 2025
Western Union Launches Media Network, Seeks to Monetize 15 Million U.S. Customers

Western Union has created a media network business and partnered with sell-side advertising company Magnite, which will provide the financial services company with the technology needed to buy media as an advertiser as well as monetize its owned media.

Financial Modeling Prep
Feb 27th, 2025
Magnite, Inc. (NASDAQ:MGNI) Financial Performance Analysis

Magnite competes with companies like PubMatic, Inc. (PUBM) and Digital Turbine, Inc. (APPS) in the ad tech industry.

The Manila Times
Feb 13th, 2025
Magnite to Participate in the Susquehanna Financial Group 14th Annual Technology Conference

Magnite to participate in the Susquehanna Financial Group 14th Annual Technology Conference.

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