Pointr

Pointr

Indoor location intelligence platform for venues

Overview

Pointr helps large venues like airports, retailers, and industrial sites turn physical spaces into data-driven operations. Its Deep Location cloud platform combines indoor location data with machine learning to generate actionable business insights, dashboards, and optimization suggestions. The system tracks and analyzes movement and spatial data inside buildings to help teams improve customer experience, security, operations, and logistics. Pointr stands out by offering a focused, end-to-end platform for bricks-and-mortar operators that handles data collection, analysis, and ongoing learning, rather than just maps or isolated tools. Its goal is to become the preferred platform for digital transformation in physical spaces, helping customers like Harrods, Gatwick and Dubai Airports, and Sainsbury’s compete effectively in the digital age.

Significant Headcount Growth

About Pointr

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Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2014

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Simplify's Take

What believers are saying

  • The Modo Labs partnership expands workplace distribution through enterprise app integration.[3]
  • Dreamforce 2025 with Eventbase shows Pointr can win marquee event-navigation deployments.[3]
  • Pointr's multi-sector footprint creates cross-sell opportunities across venues and workplace workflows.[4][5]

What critics are saying

  • Pointr's $1.8 million funding limits sales, product, and partnership expansion.[6]
  • Partner-led distribution exposes Pointr to disintermediation if Modo or Eventbase internalize mapping.[3]
  • Large venue concentration makes single enterprise losses disproportionately damaging to revenue.[4][5]

What makes Pointr unique

  • Pointr specializes in indoor positioning, wayfinding, and analytics for large venues.[4][5]
  • Its platform combines blue-dot navigation with machine-learning-driven location intelligence.[5][7]
  • The company serves workplaces, retail, aviation, hospitality, healthcare, and industrial sites.[4][5]

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Benefits

Health Insurance

Dental Insurance

Parental Leave

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

Stock Options

Hybrid Work Options

Performance Bonus

Growth & Insights

Headcount

6 month growth

19%

1 year growth

19%

2 year growth

19%

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