Overview

Rokt enhances the online shopping experience by optimizing the checkout process for ecommerce businesses. It provides a platform that allows companies to display relevant payment options and premium offers at the final stage of a customer's purchase, which helps increase the average order value and create new revenue streams. Rokt stands out from its competitors by focusing specifically on the checkout phase, ensuring that businesses can maximize their earnings from each transaction. The goal of Rokt is to drive revenue growth for its clients while improving customer satisfaction through tailored offers, ultimately increasing customer lifetime value.

Simplify's Take

What believers are saying

• Rokt's merger with mParticle enhances real-time relevance in ecommerce and advertising.
• The company is preparing for an IPO, indicating potential financial growth.
• Partnerships with major retailers like Best Buy Canada boost customer experience during peak seasons.

What critics are saying

• Emerging ecommerce platforms offering similar services could dilute Rokt's market share.
• Privacy regulations like GDPR and CCPA may impact Rokt's data-driven personalization.
• Economic downturns could reduce demand for ecommerce optimization services, affecting revenue growth.

What makes Rokt unique

• Rokt optimizes the checkout experience to increase average order value for businesses.
• The company leverages a closed marketplace of premium brands for internal initiatives.
• Rokt's platform offers relevant payment providers and premium offers during checkout.

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Funding

Total Funding

$487.1M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:

Tiger Global

Notable Investors:

Tiger Global

$325,000,000

Series E

Dec 2021

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.

Series E Funding Comparison

Above Average

Industry standards

Ind Avg. $100M

$30M

$245M

$250M

$325M

$1250M

$1500M

View all funding stages