Overview

Recast is a marketing analytics platform that helps brands improve their marketing strategies by providing real-time measurement and analysis of various marketing channels. The platform allows businesses to understand the effectiveness of their marketing efforts without needing expensive and time-consuming experiments. By using artificial intelligence, Recast delivers automated insights that guide clients in identifying which marketing channels yield the best results, enabling them to allocate their budgets more efficiently. Unlike many competitors, Recast offers privacy-friendly solutions that do not track users across the internet, making it adaptable to changes in privacy regulations. The company's goal is to help brands optimize their marketing performance, leading to better decision-making and improved return on investment.

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Simplify's Take

What believers are saying

• Growing demand for privacy-friendly solutions aligns with Recast's offerings.
• AI-driven marketing analytics tools are gaining popularity, boosting Recast's market potential.
• Subscription-based models provide Recast with a stable and recurring revenue stream.

What critics are saying

• Emerging AI-driven competitors may threaten Recast's market share.
• Compliance with new privacy regulations could increase operational costs for Recast.
• Economic downturns might reduce marketing budgets, affecting Recast's revenue.

What makes Recast unique

• Recast offers privacy-friendly analytics without tracking users across the internet.
• The platform provides real-time insights, avoiding costly lift tests for marketing impact.
• Recast uses AI to automate insights, optimizing marketing channel effectiveness.

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Funding

Total Funding

$3.4M

Meets

Industry Average

Funded Over

1 Rounds

$3,400,000

Seed

Dec 2022

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.

Seed Funding Comparison

Meet Average

Industry standards

Ind Avg. $3.3M

$500k

$1.5M

$2M

$2.3M

$3M

$3.4M