Rebel Athletic LLC

Rebel Athletic LLC

Athletic apparel brand delivering performance gear

Overview

Rebel Athletic designs and sells athletic apparel and luxury fashion that helps athletes express confidence and style from practice floor to competition and everyday life. Their products include performance gear and custom designs, blending high-quality materials with bold aesthetics and sparkle. The company works by obsessing over quality, drawing inspiration from its athletes, and continually improving to make gear that’s brighter and bolder, while offering custom designs, programs, and experiences for athletes and teams around the world. What sets Rebel apart is its combination of performance-focused apparel with strong branding, custom design options, and a culture of energy, celebration, and glitter, all aimed at turning athletic wear into a movement rather than just clothing. The company’s goal is to empower athletes to shine, push boundaries, and enjoy memorable experiences by supporting athletes and programs globally with gear, customization, and community.

Significant Headcount Growth

About Rebel Athletic LLC

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Industries

Design

Consumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Carrollton, Texas

Founded

2012

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Simplify's Take

What believers are saying

  • USTA visibility reaches 2026 Paris and 2027 Liverpool championship audiences.
  • Main Post capital supports supply-chain upgrades, acquisitions, and segment expansion.
  • State federation partnerships can drive recurring school and club uniform orders.

What critics are saying

  • Event-driven demand depends on retaining a few high-profile association contracts.
  • Offshore manufacturing exposes Rebel to quality, labor, and shipping disruptions.
  • Channel expansion can create price transparency and margin pressure across direct sales.

What makes Rebel Athletic LLC unique

  • Founded in 2012 by Karen Noseff Aldridge, Rebel blends fashion-forward design with performance wear.
  • Main Post Partners invested in March 2025, backing expansion and AI-enabled platforms.
  • USTA named Rebel official supplier for Team U.S.A. and 2026-2027 twirling programs.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Remote Work Options

Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

17%

1 year growth

17%

2 year growth

17%
United States Twirling Association
Jan 13th, 2026
The United States Twirling Association (USTA) has partnered with Rebel Athletic to be the official athletic wear supplier of Team U.S.A. and the U.S. Trials and PreTrials programs.

The United States Twirling Association (USTA) has partnered with Rebel Athletic to be the official athletic wear supplier of Team U.S.A. and the U.S. Trials and PreTrials programs. USTA is the nation's premier sport baton twirling organization and the U.S. representative of the International Baton Twirling Federation (IBTF). Rebel Athletic supports athletes and sports programs around the world through custom designs, performance gear, and luxury fashion. As the official athletic wear supplier of Team U.S.A., Rebel Athletic will provide warm ups, practice wear, and team bags to 2026 Team U.S.A. members, the athletes who will represent the U.S. in the 2026 World Freestyle and Rhythmic Twirl Championship in Paris, France. In addition, Rebel Athletic is the new supplier of leotards and warmups for athletes participating in the U.S. PreTrials program and the members of the 2027 Team U.S. A. Those athletes will be selected at the 2026 IBTF Qualifier to represent the U.S. in the 2027 World Majorette Championship, World Technical Baton Twirling Championship, and Nations Cup competition, which will be held in Liverpool, England. "USTA is proud to have Rebel Athletic as the official athletic wear supplier of Team U.S.A. and the U.S. Trials and PreTrials programs," said Sandi Rios, USTA Director of Operations. "Rebel designed new leotards and warmups based on feedback from athletes, parents, and coaches, to provide great fit, comfort, and a professional athletic look." Information about ordering the new leotards and warmups will be available soon. Please note: * 2026 U.S. Trials athletes do NOT have to have the new warmups. They can wear a warmup of their choice. * 2026 U.S. PreTrials athletes can wear either the new or the current leotards and warmups for the 2026 season. Rebel Athletic also works directly with individual athletes, parents, and coaches, as well as clubs and studios, to design and produce custom costumes and practice wear that is high quality and long lasting. Get more information about Rebel Athletic at https://rebelathletic.com/ or contact USTA's Rebel rep at [email protected]. About the United States Twirling Association. The United States Twirling Association (USTA) is a 501(c) 3 non-profit organization dedicated to the positive development of young people through the sport of baton twirling. As the nation's leading sport baton twirling organization, USTA offers outstanding educational and competitive programming for athletes, parents, coaches, judges, and other baton twirling supporters. In 2024, USTA was selected by the International Baton Twirling Federation (IBTF) as the U.S. federation for IBTF. USTA then established USA Baton Twirling to host U.S. qualifying events for IBTF World Championships and other international competitions. For more information about USTA, please visit ustwirling.com. About Rebel Athletic. Founded in 2012 by Karen Noseff Aldridge, Rebel Athletic is a performance apparel brand built on the belief that all athletes deserve exceptional design, quality, and value without compromise. By combining fashion-forward design with expert construction and producing apparel in its own offshore factory, Rebel delivers highly customizable performance wear with standout style and competitive pricing. Designed to level the playing field for teams and programs of all sizes, Rebel continues to challenge industry norms and push the boundaries of what's possible in performance apparel, helping athletes everywhere compete with confidence. Media contacts: Anna Dolan, United States Twirling Association Carly Clark, Rebel Athletic

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