Black Rifle Coffee
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About
Company Stage
IPO
Employees
501-1,000
Industries
Food & Agriculture, Consumer Goods
Total Funding
$291.8M
Headquarters
Salt Lake City, Utah
Founded
N/A
Simplify's Take
What believers are saying
- The collaboration with Keurig Dr Pepper could significantly boost Black Rifle Coffee's market reach and brand visibility.
- The UFC partnership offers substantial exposure to a broad audience, potentially driving sales and brand loyalty.
- Opening new storefronts and enhancing digital signage with Creative Realities indicates a commitment to improving customer experience and expanding retail presence.
What critics are saying
- The company's controversial reputation may alienate potential customers and partners, impacting growth.
- Relying heavily on partnerships, such as with Keurig Dr Pepper and UFC, could pose risks if these relationships falter.
What makes Black Rifle Coffee unique
- Black Rifle Coffee's mission-driven approach, supporting veterans and first responders, sets it apart from traditional coffee brands.
- The partnership with Keurig Dr Pepper for energy drink distribution highlights its innovative expansion beyond traditional coffee products.
- Its multi-year marketing partnership with UFC positions Black Rifle Coffee as a lifestyle brand, integrating into popular culture and sports.
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Growth & Insights
Headcount
6 month growth
↑ 3%1 year growth
↑ 4%2 year growth
↑ 10%Black Rifle Coffee is Hiring for 0 Jobs on Simplify!
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