Black Rifle Coffee
Work Here?
About
Company Stage
IPO
Employees
501-1,000
Industries
Food & Agriculture, Consumer Goods
Total Funding
$291.8M
Headquarters
Salt Lake City, Utah
Founded
2014
Simplify's Take
What believers are saying
- The RTD coffee market is projected to grow at a 7.5% CAGR until 2028.
- Collaborations with influencers like Bruce Buffer boost brand engagement and visibility.
- Premiumization in coffee drives interest in Black Rifle's high-quality offerings.
What critics are saying
- Increased competition in the RTD energy drink market may impact market share.
- Partnership with Keurig Dr Pepper may face supply chain or distribution challenges.
- Association with controversial figures like the UFC could harm brand perception.
What makes Black Rifle Coffee unique
- Black Rifle Coffee is a mission-driven brand supporting veterans and first responders.
- The company has a unique partnership with Keurig Dr Pepper for energy drink distribution.
- Black Rifle Coffee is the official coffee of the UFC, enhancing brand visibility.
Help us improve and share your feedback! Did you find this helpful?
Growth & Insights
Headcount
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 1%Black Rifle Coffee is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today
💡
We update Black Rifle Coffee's jobs every 8 hours, so check again soon! Browse all jobs →