Work Here?
About Black Rifle Coffee
Industries
Food & Agriculture
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Headquarters
Salt Lake City, Utah
Founded
2014
Overview
Black Rifle Coffee focuses on providing high-quality, small-batch roasted coffee. The company, founded by veterans, emphasizes the importance of quality in its coffee production process, ensuring that each batch meets high standards. Unlike many other coffee brands, Black Rifle Coffee has a strong connection to the military community, which influences its branding and marketing strategies. The goal of Black Rifle Coffee is to support veterans and active-duty military members while delivering exceptional coffee to its customers.
Simplify's Take
What believers are saying
- Partnership with Keurig Dr Pepper expands distribution for new energy drinks.
- UFC partnership could reach a global fan base of 625 million people.
- Opening new storefronts taps into the growing coffee shop market.
What critics are saying
- Potential backlash from political affiliations could affect brand perception.
- Increased competition in the RTD coffee market poses a challenge.
- Recent credit amendments may lead to financial strain.
What makes Black Rifle Coffee unique
- Black Rifle Coffee supports veterans, active-duty military, and first responders.
- The company has a unique partnership with the UFC for brand visibility.
- Their mission-driven brand aligns with consumer values, enhancing loyalty.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$741M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Remote Work Options
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Evanoff joins Black Rifle from Red Bull, where she served as Senior Vice President of Sales from November 2022.
Black Rifle Coffee Company to host Investor event at the 27th Annual ICR Conference.
BRC Inc. (NYSE: BRCC), a Delaware-based company, made significant financial moves on December 27, 2024, as disclosed in a recent 8-K filing. The amendments were made through its subsidiary, Authentic Brands LLC, aiming to enhance financial flexibility and reduce borrowing costs within its credit agreements. The modifications included the ABL Credit Amendment, which involved lowering […]
Bruce Buffer partners with Black Rifle Coffee Company to auction tailor-made suit in support of Special Operations warriors.
SALT LAKE CITY-(BUSINESS WIRE)- Black Rifle Coffee Company (NYSE: BRCC) ("BRCC," "the company"), a rapidly-growing, mission-driven lifestyle brand and premium coffee company, today announced the appointment of Matt McGinley as Vice President of Investor Relations, effective immediately.
Black Rifle Coffee is Hiring for 11 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Black Rifle Coffee
Industries
Food & Agriculture
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Headquarters
Salt Lake City, Utah
Founded
2014
Black Rifle Coffee is Hiring for 11 Jobs on Simplify!
Find jobs on Simplify and start your career today