Work Here?
About Black Rifle Coffee
Industries
Food & Agriculture
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Headquarters
Salt Lake City, Utah
Founded
2014
Overview
Black Rifle Coffee focuses on roasting high-quality, small-batch coffees. The company, founded by veterans, emphasizes the importance of quality in its coffee production process, ensuring that each batch is carefully crafted. Unlike many larger coffee brands, Black Rifle Coffee prides itself on its small-batch roasting technique, which allows for greater attention to detail and flavor. The company's goal is to provide exceptional coffee while supporting veterans and military families, creating a community around their brand.
Simplify's Take
What believers are saying
- RTD coffee market is projected to grow at a CAGR of 8.31% until 2026.
- New executives from high-growth companies bring strategic insights for expansion.
- Consumer preference for clean energy drinks aligns with Black Rifle's new RTD offerings.
What critics are saying
- Increased competition from established brands like Monster and Red Bull in RTD market.
- Dependency on Keurig Dr Pepper for distribution could pose strategic risks.
- Recent financial moves may increase leverage, affecting financial stability if growth lags.
What makes Black Rifle Coffee unique
- Black Rifle Coffee leverages military-themed branding to stand out in the coffee market.
- Partnership with Keurig Dr Pepper enhances distribution for their RTD energy drinks.
- Celebrity partnerships, like with Bruce Buffer, boost brand recognition and appeal.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$741M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Remote Work Options
Flexible Work Hours
Stock Price
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Utah-based Black Rifle Coffee Company has appointed former Raybern Foods and Bulletproof executive Matthew Amigh as its new Chief Financial Officer, effective 7 July 2025, as it devises a return to annual revenue growth.
Evanoff joins Black Rifle from Red Bull, where she served as Senior Vice President of Sales from November 2022.
Black Rifle Coffee Company to host Investor event at the 27th Annual ICR Conference.
BRC Inc. (NYSE: BRCC), a Delaware-based company, made significant financial moves on December 27, 2024, as disclosed in a recent 8-K filing. The amendments were made through its subsidiary, Authentic Brands LLC, aiming to enhance financial flexibility and reduce borrowing costs within its credit agreements. The modifications included the ABL Credit Amendment, which involved lowering […]
Bruce Buffer partners with Black Rifle Coffee Company to auction tailor-made suit in support of Special Operations warriors.
Black Rifle Coffee is Hiring for 17 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Black Rifle Coffee
Industries
Food & Agriculture
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Headquarters
Salt Lake City, Utah
Founded
2014
Black Rifle Coffee is Hiring for 17 Jobs on Simplify!
Find jobs on Simplify and start your career today