Black Rifle Coffee

Black Rifle Coffee

About Black Rifle Coffee

Simplify's Rating
Why Black Rifle Coffee is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

501-1,000

Company Stage

IPO

Total Funding

$291.8M

Headquarters

Salt Lake City, Utah

Founded

2014

Overview

💵
Funded Recently
Simplify Jobs

Simplify's Take

What believers are saying

  • The RTD coffee market is projected to grow at a 7.5% CAGR until 2028.
  • Collaborations with influencers like Bruce Buffer boost brand engagement and visibility.
  • Premiumization in coffee drives interest in Black Rifle's high-quality offerings.

What critics are saying

  • Increased competition in the RTD energy drink market may impact market share.
  • Partnership with Keurig Dr Pepper may face supply chain or distribution challenges.
  • Association with controversial figures like the UFC could harm brand perception.

What makes Black Rifle Coffee unique

  • Black Rifle Coffee is a mission-driven brand supporting veterans and first responders.
  • The company has a unique partnership with Keurig Dr Pepper for energy drink distribution.
  • Black Rifle Coffee is the official coffee of the UFC, enhancing brand visibility.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$291.8M

Above

Industry Average

Funded Over

3 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%
Stock Titan
Jan 8th, 2025
Black Rifle Coffee Company to Host Investor Event at the 27th Annual ICR Conference

Black Rifle Coffee Company to host Investor event at the 27th Annual ICR Conference.

Reporter
Jan 3rd, 2025
BRC Inc. (NYSE: BRCC) Amends Credit Agreements and Enters into $40 Million Term Loan Facility

BRC Inc. (NYSE: BRCC), a Delaware-based company, made significant financial moves on December 27, 2024, as disclosed in a recent 8-K filing. The amendments were made through its subsidiary, Authentic Brands LLC, aiming to enhance financial flexibility and reduce borrowing costs within its credit agreements. The modifications included the ABL Credit Amendment, which involved lowering […]

Stock Titan
Nov 7th, 2024
Bruce Buffer Partners with Black Rifle Coffee Company to Auction Tailor-Made Suit in Support of Special Operations Warriors

Bruce Buffer partners with Black Rifle Coffee Company to auction tailor-made suit in support of Special Operations warriors.

Black Rifle Coffee Company
Sep 18th, 2024
Black Rifle Coffee Company Appoints Matt McGinley as Vice President of Investor Relations

SALT LAKE CITY-(BUSINESS WIRE)- Black Rifle Coffee Company (NYSE: BRCC) ("BRCC," "the company"), a rapidly-growing, mission-driven lifestyle brand and premium coffee company, today announced the appointment of Matt McGinley as Vice President of Investor Relations, effective immediately.

Vending Market Watch
Sep 6th, 2024
Keurig Dr Pepper will distribute Black Rifle Coffee RTD energy drinks

As coffee company Black Rifle Coffee prepares to launch a line of ready-to-drink energy drinks in Q4, the company has inked a sales and distribution agreement with Keurig Dr Pepper.

Recently Posted Jobs

Sign up to get curated job recommendations

Black Rifle Coffee is Hiring for 0 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Black Rifle Coffee's jobs every 8 hours, so check again soon! Browse all jobs →