goop

goop

Wellness and lifestyle brand offering products

About

Goop operates in the wellness and lifestyle market, focusing on health, beauty, and luxury living. The brand offers a variety of products, including skincare, fashion items, wellness supplements, and curated travel experiences. Goop also provides informative content on topics like health, beauty, and parenting through its website and newsletters. The company's products are sold through an e-commerce platform, where customers can purchase both Goop's own branded items and those from other high-end brands. Goop uses content marketing to attract visitors to its online store, featuring products in articles and guides that encourage purchases. What sets Goop apart from its competitors is its strong emphasis on holistic health and luxury, along with its willingness to engage in controversial discussions about wellness. The brand aims to be a thought leader in the wellness industry, appealing to affluent women who prioritize premium products and experiences to enhance their well-being.

Company Stage

Series C

Employees

501-1,000

Industries

Consumer Software, Healthcare, Consumer Goods

Total Funding

$68.1M

Headquarters

Santa Monica, California

Founded

2008


Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for clean beauty aligns with Goop's organic skincare line.
  • Digital content consumption rise offers Goop a chance to expand its audience.
  • Sustainable product interest allows Goop to grow its eco-friendly lines.

What critics are saying

  • Trademark lawsuit from Good Clean Love threatens Goop's brand reputation.
  • Increased competition from brands like Purely Elizabeth may impact market share.
  • Entry into textiles with Ruggable faces challenges from established home decor brands.

What makes goop unique

  • Goop combines e-commerce with content marketing, creating a unique lifestyle brand.
  • The brand's focus on luxury and holistic health appeals to affluent women.
  • Goop's collaborations, like with Ruggable, expand its product offerings and audience reach.

Help us improve and share your feedback! Did you find this helpful?


Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

-2%

Benefits

Health Insurance

Paid Parental Leave

Fertility Treatment Support

Unlimited Paid Time Off

Hybrid Work Options

Recently Posted Jobs

Sign up to get curated job recommendations

goop is Hiring for 11 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update goop's jobs every 8 hours, so check again soon! Browse all jobs →

Graphic Design

4 Open Roles

View Jobs
🖌️

Art, Graphics & Animation

4 Open Roles

View Jobs
✍️

Content & Writing

3 Open Roles

View Jobs

Copywriting

2 Open Roles

View Jobs

Editing & Proofreading

2 Open Roles

View Jobs
📸

Social Media

1 Open Roles

View Jobs
🎨

UI/UX & Design

1 Open Roles

View Jobs

Motion Graphics

1 Open Roles

View Jobs

Creative Writing

1 Open Roles

View Jobs

Content Strategy

1 Open Roles

View Jobs