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Goop operates in the wellness and lifestyle market, focusing on health, beauty, and luxury living. The brand offers a variety of products, including skincare, fashion items, wellness supplements, and curated travel experiences. Goop also provides informative content on topics like health, beauty, and parenting through its website and newsletters. The company's products are sold through an e-commerce platform, where customers can purchase both Goop's own branded items and those from other high-end brands. Goop uses content marketing to attract visitors to its online store, featuring products in articles and guides that encourage purchases. What sets Goop apart from its competitors is its strong emphasis on holistic health and luxury, along with its willingness to engage in controversial discussions about wellness. The brand aims to be a thought leader in the wellness industry, appealing to affluent women who prioritize premium products and experiences to enhance their well-being.
Company Stage
Series C
Employees
501-1,000
Industries
Consumer Software, Healthcare, Consumer Goods
Total Funding
$68.1M
Headquarters
Santa Monica, California
Founded
2008
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Fertility Treatment Support
Unlimited Paid Time Off
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