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goop

goop

Lifestyle brand curating wellness, beauty, and travel products.

Consumer Goods

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Company Overview
Goop, a lifestyle brand founded by Gwyneth Paltrow, offers a unique blend of curated and self-produced products across wellness, beauty, food, style, and travel, setting it apart from competitors. The company's culture is rooted in continuous learning and sharing, with Paltrow herself introducing readers to her mentors and new ideas, fostering an environment of growth and discovery. As an industry leader, Goop has successfully transitioned from a simple newsletter to a comprehensive lifestyle platform, demonstrating its adaptability and commitment to meeting the evolving needs of its audience.
Consumer Goods

Company Stage

Series C

Total Funding

$75M

Founded

2008

Headquarters

Santa Monica, California

Growth & Insights
Headcount

6 month growth

5%

1 year growth

42%

2 year growth

100%