Purely Elizabeth's first dedicated large-scale media campaign will extend across Streaming, Social and Out-of-Home through the Fall.BOULDER, Colo., May 28, 2024 /PRNewswire/ -- Purely Elizabeth , the maker of nutritious granola and breakfast foods, today announced the launch of its first-ever large-scale advertising campaign, marking a significant milestone in the brand's journey towards promoting wholesome nutrition. The campaign coincides with a standout first quarter, in which sales of Purely Elizabeth achieved an explosive growth rate of 56% year over year1 and continues to be the #1 selling granola in the Natural Channel for 7+ years2."We believe in the power of beginnings and taking that first step, and this campaign embodies our commitment to that." Post this Purely Elizabeth makes nutritious granola and breakfast foods and continues to be the #1 selling granola in the Natural Channel for 7+ years. Central to the campaign is a playful spot that imagines a world of possibilities that can come from starting small as, say, a delicious bowl of gluten-free Purely Elizabeth granola, highlighting its crunchy clusters baked with organic oats and quality superfood ingredients. This new campaign encourages consumers to “Savor the Start” and celebrates the transformative power of small choices and taking that first step towards progress on their journey.This new campaign encourages consumers to "Savor the Start" and celebrates the transformative power of small choices and taking that first step towards progress on their journey. Embracing a lighthearted tone, the media will unfold across multiple channels, including connected TV, online video and audio spots, as well as out-of-home and digital display across major markets, including Los Angeles, Chicago, Seattle, Denver and Boston.Central to the campaign is a playful spot that imagines a world of possibilities that can come from starting small as, say, a delicious bowl of gluten-free Purely Elizabeth granola, highlighting its crunchy clusters baked with organic oats and quality superfood ingredients.See spot here: Savor the Start"We are incredibly excited to introduce our inaugural advertising campaign, 'Savor the Start,'" said Elizabeth Stein, CEO and Founder of Purely Elizabeth. "We believe in the power of beginnings and taking that first step

The New Wash Range Line Up Dries Hair Faster & Repairs After DryingNEW YORK, April 30, 2024 /PRNewswire/ -- Today, the brainchild of Chemist, Dr. Eric Pressly, epres™, is set to unveil two new hair innovations to complement the brand's pre-wash Bond Repair Treatment and Professional Bond Repair. With a revolutionary patented formula, epres' Healthy Hair Shampoo & Healthy Hair Conditioner represent a shift in hair care technology, promising faster drying times and continuous repair even after hair is dry.credit: epresPowered by Pressly's pioneering chemistry, epres™ Healthy Hair Shampoo & Healthy Hair Conditioner are both formulated with the brand's patented Biodiffusion™ technology, introducing next-generation, lasting bond-repair that delivers professional-grade results for all hair types. Unlike traditional hair care products, epres'™ patented Biodiffusion™ technology penetrates deep into the hair shaft, reconstructing bonds and strengthening strands from within, guaranteeing continuous hair transformation long after drying, all in one simple step."My commitment to creating user-friendly products that revolutionize the future of haircare propelled me to create epres™. Our new products, Healthy Hair Shampoo & Conditioner, are approachable to all and make achieving healthy hair easy and accessible." said Eric Pressly, Founder of epres™.Crafted with precision, epres™ Healthy Hair Shampoo & Healthy Hair Conditioner excel in performance with their biodegradable formula, achieving remarkable results while championing environmental sustainability. The brand's unwavering commitment to excellence extends to excluding Quaternary amines, ensuring top-tier performance without any harmful additives, alongside a transparent vanilla fragrance.Versatility reigns supreme as the conditioner can double as a leave-in treatment for added convenience and efficacy

With all the hype around achieving a glowing tan in a bottle, Goop Beauty has released its new Summertone Bronzing Gel.