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Senior Marketing Data Analyst

Detroit, MI, USA

Full-Time

Senior Marketing Data Analyst

Posted on 5/3/2025

Rocket Companies

Rocket Companies

501-1,000 employees

Financial services for homeownership and mortgages

No salary listed

Senior

Company Does Not Provide H1B Sponsorship

Detroit, MI, USA

Category
Data Science
Data Analysis
Data & Analytics
Required Skills
Power BI
Amplitude
Python
Data Science
R
SQL
Machine Learning
AWS
Marketing
Data Analysis
Connection
Connection
Connection
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Requirements
  • 5+ years of experience as a data analyst or data scientist, preferably in a marketing or advertising environment
  • Proficient in SQL, Python or R, data visualization tools like Power BI, AWS and Amplitude for analytics. A plus if you are proficient with Sprout.
  • Strong background in statistical analysis, predictive modeling, and experimental design
  • Excellent problem-solving and critical thinking skills, with the ability to translate data into actionable insights
  • Experience working with large, complex data sets and unstructured data sources
  • Strong communication and presentation skills, with the ability to explain technical concepts to non-technical stakeholders
  • Bachelor's degree in a quantitative field such as statistics, economics, or computer science
Responsibilities
  • Develop and maintain reporting dashboards to track the performance of marketing campaigns, channels, and initiatives
  • Conduct in-depth data analysis to identify trends, patterns, and opportunities for marketing optimization
  • Partner with marketing stakeholders to define key performance indicators and reporting requirements
  • Leverage statistical modeling and machine learning techniques to uncover insights and make data-driven recommendations
  • Communicate analysis findings and recommendations to marketing leadership in a clear and compelling manner
  • Stay up-to-date on industry trends and best practices in marketing analytics and measurement
  • Collaborate with data engineering and IT teams to ensure data quality and accessibility
Desired Qualifications
  • Master's degree in a quantitative field or MBA
  • Experience in a consulting role, either internally or externally, providing strategic data-driven insights to marketing teams
  • Experience with marketing attribution and customer journey analysis
  • Familiarity with marketing technology stacks and data integration processes
  • Knowledge of agile project management methodologies

Rocket Companies is a financial services firm that focuses on helping people achieve homeownership and financial independence. Its main service, Rocket Mortgage, is the largest retail mortgage lender in the U.S. and is known for high customer satisfaction ratings. The company offers a variety of mortgage products to cater to different clients, from first-time buyers to experienced investors. Rocket Companies uses its own technology to make the mortgage process quicker and more efficient. In addition to Rocket Mortgage, it includes Amrock, which provides title insurance and property valuation services. This combination of services allows Rocket Companies to create a seamless experience for clients while generating revenue from mortgage origination and related services. The goal of Rocket Companies is to simplify the home buying process and enhance client experiences.

Company Size

501-1,000

Company Stage

IPO

Headquarters

Detroit, Michigan

Founded

1985

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Mr. Cooper could expand market share and operational capabilities.
  • Increased AI adoption can reduce loan approval times and enhance customer satisfaction.
  • Rising demand for digital financial solutions presents growth opportunities for Rocket Companies.

What critics are saying

  • CFPB lawsuit could lead to legal costs and reputational damage for Rocket Homes.
  • Integration challenges from Mr. Cooper acquisition may strain financial resources.
  • High investment in Rocket.com domain may not yield expected returns.

What makes Rocket Companies unique

  • Rocket Companies leverages proprietary technology to streamline the mortgage process efficiently.
  • The company offers a comprehensive ecosystem including Rocket Mortgage and Amrock services.
  • Rocket Companies consistently ranks highest in client satisfaction among mortgage servicers.

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Benefits

Health Insurance

Company News

HousingWire
Mar 31st, 2025
Rocket Companies to acquire Mr. Cooper in bombshell $9.4B deal

Rocket Companies to acquire Mr. Cooper in bombshell $9.4B deal.

Inman
Mar 31st, 2025
Rocket Companies set to acquire Mr. Cooper Group Inc. for $9.4B

Rocket Companies set to acquire Mr. Cooper Group Inc. for $9.4B.

PR Newswire
Mar 10th, 2025
Rocket Companies to Acquire Redfin, Accelerating Purchase Mortgage Strategy

/PRNewswire/ -- Rocket Companies (NYSE: RKT), the Detroit-based fintech platform consisting of mortgage, real estate and personal finance businesses, today...

Morningstar
Feb 24th, 2025
Rocket Companies CEO Varun Krishna to Present at Morgan Stanley Technology, Media & Telecom Conference

Rocket Companies CEO Varun Krishna to present at Morgan Stanley Technology, Media & Telecom Conference PR newswire DETROIT, Feb. 24, 2025.

PR Newswire
Feb 10th, 2025
Rocket Makes Super Bowl History With Own The Dream Ad And Live In-Stadium Singalong

A first-of-its-kind Super Bowl moment blends an anthemic ad with a live stadium singalong, uniting Americans in a call to come homeDETROIT, Feb. 9, 2025 /PRNewswire/ -- Rocket Companies (NYSE: RKT), the Detroit-based fintech platform company consisting of mortgage, real estate and personal finance businesses, tonight launched its Own the Dream integrated marketing campaign during the second quarter of Super Bowl LIX. The company's ad spot turned into a nationwide singalong, bringing millions of Americans together