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Event Strategist

$84.1k - $199k/yr

Washington, DC, USA

Marketing Operations Analyst

$68.1k - $134.6k/yr

Atlanta, GA, USA

Marcom Associate

Sant Cugat del Vallès, Barcelona, Spain

Full-Time

Event Strategist

Posted on 4/1/2025

Keysight Technologies, Inc.

Keysight Technologies, Inc.

10,001+ employees

Test and measurement equipment provider

Compensation Overview

$84.1k - $199k/yr

+ Bonus

Senior

Washington, DC, USA

Candidates must be based in Washington, DC.

Category
General Marketing
Growth & Marketing
Required Skills
Lead Generation
Data Analysis
Requirements
  • 5+ years of experience in corporate event marketing, preferably in B2B tech.
  • Proven ability to lead large-scale events with strong execution and creativity.
  • Experience using event technologies, data analytics, and lead tracking tools (SFDC, DOMO a plus).
  • Strong communication and stakeholder management skills.
  • Ability to travel (up to 30%) and work flexible hours as needed.
Responsibilities
  • Lead planning, execution, and on-site management of trade shows, conferences, and customer events.
  • Ensure events align with business goals, delivering compelling event designs and engagement strategies.
  • Manage sponsorships, booth design, staffing, and event logistics.
  • Oversee vendor selection, negotiation, and coordination for venues, AV teams, and other suppliers.
  • Design end to end experience and theme management to create memorable customer engagements.
  • Track event impact on lead generation, pipeline, and ROI; provide data-driven recommendations.
  • Optimize event spend and ensure budget efficiency.
  • Gather market insights/trends and customer feedback to enhance future strategies.
  • Ensure high-quality lead capture by verifying and qualifying event leads in real time, enforcing data accuracy standards, and promptly entering complete and actionable information into the CRM or lead management system.
Desired Qualifications
  • Confident decision-maker who ensures events meet strategic objectives.
  • Innovative problem-solver who brings fresh ideas to the table.
  • Data-driven mindset with a bias for action and results.
  • Designer for events.
  • Highly adaptable, thrives in fast-paced environments.
Keysight Technologies, Inc.

Keysight Technologies, Inc.

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Keysight Technologies provides test and measurement equipment that helps clients in electronic design, e-mobility, network monitoring, and 5G solutions. Their products include high-precision hardware and software that allow users to design, test, and validate their electronic products effectively. Keysight serves a variety of industries, including electronics manufacturing, automotive, telecommunications, and network operations. What sets Keysight apart from its competitors is its focus on next-generation technologies, such as 6G, and its commitment to supporting clients throughout the entire innovation process. The company's goal is to facilitate digitalization and drive business innovation in critical sectors.

Company Size

10,001+

Company Stage

IPO

Headquarters

Santa Rosa, California

Founded

1939

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI data centers boosts Keysight's optical testing equipment sales.
  • Partnerships in 200G technology attract new telecommunications clients.
  • Generali Investments' stake shows confidence in Keysight's growth potential.

What critics are saying

  • 6G competition from Samsung and Huawei threatens Keysight's market share.
  • Semiconductor shortages may delay Keysight's equipment production and delivery.
  • Open-source software could reduce demand for Keysight's proprietary solutions.

What makes Keysight Technologies, Inc. unique

  • Keysight leads in 1.6T optical testing for AI data centers.
  • Collaboration with Coherent enhances Keysight's high-speed data transfer solutions.
  • AI-powered network packet brokers set Keysight apart in network traffic management.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Life Insurance

Disability Insurance

401(k) Retirement Plan

Flexible Time Off

Paid Holidays

Paid Family Leave

Tuition Reimbursement

Employee Stock Purchase Plan

Company News

DCNN Magazine
Mar 28th, 2025
Keysight and Coherent to enhance data transfer rates

Keysight Technologies and Coherent Corp have collaborated on a 200G multimode technology demonstration that will be showcased for the first time at the OFC Conference in San Francisco, California.

Electronics Maker
Mar 28th, 2025
Keysight Debuts 1.6T Platform and First-of-its-Kind Software to Automate Validation of Network Interconnect Performance

INDIA - Keysight Technologies, Inc. (NYSE: KEYS) announced the Interconnect Test System (ITS), an advanced software solution, and the Interconnect and Network Performance Tester 1600GE (INPT-1600GE) hardware traffic emulator it runs on.

Business News Week
Mar 27th, 2025
Keysight Unveils Next-Gen Sampling Oscilloscopes to Advance 1.6T Optical Testing for AI Data Centers

India, March 27th, 2025: Keysight Technologies, Inc. (NYSE: KEYS) has announced two new oscilloscopes for 1.6T optical transceiver testing: a single optical channel DCA-M and dual optical channel DCA-M Sampling Oscilloscopes.

Network World
Mar 20th, 2025
Keysight network packet brokers gain AI-powered features

Today's environments are even more demanding, and Keysight recently introduced 400 gigabit packet brokers to accommodate the explosive growth in network traffic.

Help Net Security
Mar 19th, 2025
Keysight AI Insight Brokers accelerates threat detection and response

Keysight Technologies announces the expansion of its Keysight Vision Network Packet Brokers (NPBs), with the introduction of AI Insight Brokers.