Full-Time

Principal Product Designer

Updated on 1/10/2025

Tatari

Tatari

201-500 employees

Data-driven platform for TV advertising optimization

Data & Analytics
Consumer Software

Compensation Overview

$165k - $180kAnnually

Senior, Expert

San Francisco, CA, USA

Hybrid RTO of 2 days per week; in-office position.

Category
Product & UX/UI Design
UI/UX & Design
Required Skills
Interaction Design
Figma
Zeplin
Sketch
Product Design
Requirements
  • 6+ years of experience designing digital products and user interfaces
  • Ability to convert raw information and user problems into an intuitive user interface
  • Expert level design execution skills, including interface, interaction, visual design
  • Strict attention to detail in terms of layout and a good sense of hierarchy
  • Keen sense of empathy and user-centered design
  • Navigate and control modern interface design tools with ease (Figma, Sketch, Zeplin, Adobe CC, etc.)
  • Experience with prototyping as a means to explore and convey design solutions
  • Demonstrate deep critical thinking, clear communication, and embraces collaboration and feedback
  • Excellent presentation skills, demonstrating deep thinking, clear communication, and embracing collaboration and feedback
  • Curious about new tools and technologies and drive experiences to be seamless, modern and trend setting
  • Experience with data visualization is a plus
Responsibilities
  • Let empathy be a guiding principle from the starting discovery phase of the project, through to finished deliverables, creating usable/focused designs representing an innovative perspective and application of best practices
  • Translate the product roadmap and detailed requirements into meaningful product solutions by collaborating with product managers, engineers and internal stakeholders
  • Lead the product process in its discovery phase and facilitate design thinking exercises, brainstorms, and workshops. Inform and validate ideas by conducting user interviews, usability tests, and other UX research methods
  • Create user flows, wireframes, low and high-fidelity mockups, and prototypes to communicate design ideas at the appropriate level of fidelity in a collaborative manner with product, engineering, and internal stakeholders
  • Rationalize UX solutions with data, improve designs through user feedback, and thoughtfully question the status quo
  • Understand technical functionality and constraints and iterate to meaningful solutions within those constraints
  • Collaborate with the Design team to influence, expand, and improve the Tatari Design System
Desired Qualifications
  • UX/Product design portfolio or case studies (minimum of 2) demonstrating unique perspective and contribution to products that have shipped, with successful outcomes
  • A resume that demonstrates the skills and expertise listed above

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights and performance measurement, allowing for flexible management of campaigns. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Tatari won AdExchanger's 2023 Most Innovative TV Adtech Award.
  • Integration with Experian enhances Tatari's data and targeting capabilities.
  • The launch of Vault aligns with the trend towards privacy-first advertising solutions.

What critics are saying

  • Integration of TheViewPoint with FreeWheel increases competition for Tatari.
  • The launch of Vault may divert resources from Tatari's core business.
  • Reliance on third-party data providers poses risks if partnerships are disrupted.

What makes Tatari unique

  • Tatari transforms TV ads into a digital-like experience with real-time analytics.
  • The platform offers comprehensive campaign optimization across linear and streaming TV.
  • Tatari's data-driven approach helps clients make informed advertising decisions.

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Benefits

Competitive salary

Stock options

100% health insurance premium coverage

Unlimited PTO & sick days

Snacks, drinks, & catered lunches

Team building events

$1000 annual continued education benefit

$500 WFH reimbursement

$125 pre-tax monthly stipend to spend on whatever you want

Annual mental health awareness app reimbursement

FSA & commuter benefits

Monthly Company Wellness Day Off (During WFH)