Sr Integrated Media Planner
Posted on 3/31/2023
New York, NY, USA
Experience Level
Desired Skills
Data Analysis
  • 4+ years of experience in digital media buying and planning
  • Previous experience mentoring junior team members
  • Strong understanding of programmatic media and real-time bidding
  • Proficiency with holistic media planning fundamentals and media planning tools
  • Experience working alongside a Demand Side Platform
  • Strategic thinking and proactive detail-oriented client service skills
  • Strong written and verbal communication skills
  • Strong issue resolution and problem-solving capabilities
  • Ability to work well in a cross functional team environment
  • Advanced Excel and PowerPoint skills
  • Partnering with research and strategy team members to develop and present integrated media recommendations
  • Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions
  • Mastering an understanding of how digital channels work together to drive different business outcomes
  • Mentoring and train junior planning team members
  • Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise
  • Using syndicated research to build rationale for recommended media strategies
  • Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success
  • Negotiating with vendors to secure the best inventory and pricing available for our clients
  • Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners
  • Operating with a solutions-oriented approach and a high degree of client servicing
  • Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
  • Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future
Desired Qualifications
  • Hands on DSP buying experience
  • Experience working with a 3rd party ad server
  • Experience in digital reporting dashboards such as Datorama
  • Basis Certified
Basis Technologies
Cloud-based workflow automation
Company Overview
Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.