Full-Time
Senior Digital Marketing and Content Manager
Posted on 2/2/2026
VTEX
1,001-5,000 employees
Enterprise digital commerce platform for DTC
No salary listed
Miami, FL, USA + 1 more
More locations: Union City, NJ, USA
In Person
 Content & Writing (2) |
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- Experience in digital marketing, paid media strategy, and HubSpot Marketing Hub (required).
- Deep understanding of LinkedIn Ads and expertise across Meta, Reddit, Google Ads, and similar channels.
- Strong writing and editing skills with the ability to simplify complex concepts for both retail and industrial audiences.
- Comfortable managing external contractors and vendors as needed.
- Analytical, organized, and proactive able to operate autonomously in a fast-paced environment.
- Long standing knowledge with GA4, Salesforce, or other analytics tools is a plus.
- Experience with ABM, integrated campaign planning, or high-growth B2B environments.
- Interest in retail innovation, digital commerce, and industrial modernization trends.
- Own the paid media strategy across LinkedIn, Instagram, Facebook, YouTube, Reddit, Google Ads, Quora, and emerging platforms.
- Build channel-specific targeting strategies rooted in insights across Retail and Industrial buyer behavior.
- Partner with management on messaging and creative direction for all paid channels, ensuring content meets platform and performance expectations.
- Optimize campaigns with the primary KPI of driving qualified opportunities, leveraging real-time performance data to adjust targeting, creative, message and investment in order to increase conversion into sales-ready pipeline.
- Serve as the HubSpot expert for the Growth team.
- Build and maintain lists, smart lists, and audience segments tied to ICPs and campaign strategy.
- Own data hygiene, including contact cleanup, field normalization, and lifecycle stage management.
- Develop workflows, nurtures, and automated email programs.
- Manage campaign setup, UTMs, tracking, and performance measurement directly within HubSpot.
- Ensure strong alignment between HubSpot, paid channels, and lead routing processes.
- Own the content strategy and calendar across Retail and Industrial campaigns.
- Drive the creation of high-quality content that supports demand generation and awareness, including blogs, case studies, and customer stories, industry insights and trend reports, email campaigns and landing pages, paid media copy, product narratives and sales-focused materials.
- Ensure content is tailored to specific audience segments, funnel stages, industry verticals, and channel types.
- Maintain consistent brand voice while adjusting messaging for retail vs. industrial buyers.
- Conduct ongoing research into market trends, industry shifts, and competitor activity.
- Turn insights into content themes, targeting strategies, and campaign direction.
- Use HubSpot and paid media data to refine personas and prioritize messaging.
- Build dashboards and reporting frameworks across HubSpot, paid media, and organic channels.
- Track digital performance and interpret metrics such as CTR, engagement, conversion, CPL, and MQL quality.
- Use insights to optimize content, audiences, creative, and distribution strategy.
- Present performance updates and recommendations to cross-functional stakeholders.
- Work closely with Field Marketing, Product Marketing, Sales, and regional teams to ensure alignment across messaging and GTM priorities.
- Contribute insights and recommendations during business reviews, planning cycles, and campaign retrospectives.
- Long standing knowledge with GA4, Salesforce, or other analytics tools is a plus.
- Experience with ABM, integrated campaign planning, or high-growth B2B environments.
- Interest in retail innovation, digital commerce, and industrial modernization trends.
VTEX offers a digital commerce platform for large brands to sell and fulfill products across online stores, marketplaces, social channels, and retail from a single system. It ties together orders and inventory across all sales channels, streamlines fulfillment and delivery, and supports launching direct-to-consumer (DTC) marketplaces. The platform is sold as a subscription with optional premium features and support fees. Core capabilities include fast deployment, many built-in features, and easy integration with third-party sellers to test new revenue streams. VTEX distinguishes itself with a highly customizable, all-in-one solution designed for enterprise needs, and has been recognized in the Gartner Magic Quadrant for Digital Commerce as a Visionary. The goal is to help enterprises grow digital commerce, improve conversion rates, and quickly launch scalable DTC channels.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2000
Simplify's Take
What believers are saying
- Non-Latin American markets grew 22% subscription revenue in 2025 with 158 high-ARPU clients.
- Q1 2026 profitability doubled year-over-year via AI-native suite and global expansion.
- H Mart migrated to VTEX in July 2024, unifying grocery e-commerce across 90 U.S. stores.
What critics are saying
- Shopify Plus captures VTEX enterprise clients with 28% faster Q1 2026 revenue growth.
- Brazil/Argentina macro contraction cuts Latin American revenue 20-30% in 3-6 months.
- Salesforce Commerce Cloud erodes B2B share via 22% Q4 2025 CRM-integrated growth.
What makes VTEX unique
- VTEX IO's microservices architecture scales services independently for composable commerce.
- VTEX Commerce Platform integrates native marketplace and OMS for B2C/B2B operations.
- VTEX AI Workspace deploys autonomous agents for catalog, promotions, and search automation.
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Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↑ 0%Vtex, a software-as-a-service digital commerce platform provider, reported Q4 2025 results with a record gross margin of 79.6% and subscription revenue of $66.7 million. The company achieved a non-GAAP operating margin of 23.8% despite cyclical macro headwinds in Brazil and Argentina. To improve operational efficiency, Vtex reorganised its sales and marketing teams, reducing headcount by approximately 100 positions and centralising global operations. The company is focusing growth on four strategic areas: global expansion, B2B commerce, retail media and AI-first product development. Non-Latin American markets grew 22% in 2025, whilst Vtex Ads retail media engine transitioned from pilot to core growth driver. The company now serves 158 customers generating over $250,000 in annual recurring revenue.
VTEX, an enterprise commerce platform, reported Q4 2025 earnings, addressing below-target growth and outlining a four-pillar strategy to accelerate expansion. Co-CEO Geraldo Thomaz attributed recent underperformance to cyclical factors: challenging macroeconomic conditions in Brazil and Argentina, increased marketplace competition, and longer enterprise sales cycles as companies reassess priorities amid AI developments. The company is focusing on four growth levers: global expansion, B2B, retail media and AI. These areas represented approximately 15% of subscription revenue in Q4, growing roughly 20% year-over-year and contributing nearly half of total subscription revenue growth. VTEX's enterprise customers generating over $250,000 in annual recurring revenue reached 158, with this cohort growing 13% year-over-year. Global markets delivered 22% subscription revenue growth in 2025, demonstrating traction beyond Latin America.
VTEX, a Grand Cayman-based company that helps retailers build e-commerce businesses, reported fourth-quarter profit of $9.8 million, or 5 cents per share, matching Wall Street expectations. Revenue reached $68 million for the quarter. For the full year, VTEX posted profit of $20 million, or 11 cents per share, with revenue of $240.5 million. The results met analyst estimates surveyed by Zacks Investment Research.
VTEX, a commerce platform provider, reported fourth-quarter 2025 revenue of $68.0 million, up 10.5% year-over-year, with subscription revenue reaching $66.7 million. The company achieved non-GAAP operating income of $16.2 million and non-GAAP net income of $13.9 million. For the full year 2025, VTEX generated $240.5 million in revenue, up 6.1% year-over-year, whilst GMV reached $20.5 billion. The company now serves approximately 2,200 customers across 44 countries, with 158 customers generating over $250,000 in annual recurring revenue. VTEX executed its remaining share repurchase authorization in Q4, buying back 5.1 million shares for $21.3 million. The board subsequently authorized a new $50.0 million repurchase programme. The company reduced headcount by 16.7% year-over-year to 1,139 employees whilst expanding its multi-product platform focused on B2B, retail media and AI capabilities.
VTEX has acquired Newtail, a startup specializing in retail media, for an undisclosed amount between $1 million and $10 million. This acquisition aims to expand VTEX's retail media platform by adding new advertisers and retailers, including non-VTEX clients like Casas Bahia. Newtail's founders will remain with VTEX. The company plans to consolidate the retail media market, starting in Brazil and expanding to Latin America and the US.