Associate Director

Product Marketing

Posted on 3/27/2023

Locations

New York, NY, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Marketing

Product Design

Sales

Requirements

You have a min of 10+ years of strategic product marketing experience and management experience, as well as hands-on tactical execution GTM plans spanning ad formats and self serve ad interfaces
You have a BA or BS degree; MBA or quantitative graduate degree a plus
You have a strong experience leading teams and a track record of influencing senior partners in product/engineering, partnerships, operations and sales
You have experience with customer research and are proficient using data/insights to inform product/GTM strategy
You have an interest in telling stories that are backed by data analysis
You have experience working globally and are empathetic to customer needs
You have experience launching cross-functional go-to-market launches
You have a track record of collaborating with a variety of cross-functional partners in a fast-paced environment
You can explain the value of highly technical concepts in human, relatable, and compelling language
You have experience presenting to large industry groups and meeting with senior external partners

Responsibilities

Lead a distributed team of product marketers focused on end-to-end product marketing of Spotify's ad interfaces, ad formats, API program and other buy models including Programmatic advertising capabilities
Collaborate with your team to distill market requirements, empowering them to serve as the voice of the customer to our product, design and engineering teams
Partner with our product team to influence and define product strategy and establish the connective thread across the commercial roadmaps for Ad Studio, our ad formats, and API program
Commercialize the roadmap for these strategically important products, acting as a key stakeholder for our sales, operations, and partnerships teams
Enable your team of product marketers to best implement cross-functional go-to-market launches and collect and synthesize high quality product feedback
Serve as the subject matter expert and industry leader for Spotify's ad products both internally/externally

We’re seeking an Associate Director of Product Marketing, based in the United States, to join our Monetization Product Marketing team. In this role you’ll lead a group of PMMs focused on advertiser experience, being responsible for product marketing and roadmap development for Spotify’s self-serve ad interface (Ad Studio), Spotify’s ad formats, and API program. You’ll lead a global team of product marketers that serve as the voice of the customer for our ad format and interfaces, define product strategy, develop impactful go-to-market plans, and drive successful launches that enhance Spotify’s ad product adoption.

This is a highly cross-functional role and offers the opportunity to make a significant impact on our rapidly growing ad business, spanning the world of audio from music to podcasts and beyond. The Monetization Product Marketing team sits within the ad product organization and partners closely with leaders across product management, engineering, design, business development, business operations, legal, content, and PR/communications teams.

What You’ll Do:

Lead a distributed team of product marketers focused on end-to-end product marketing of Spotify’s ad interfaces, ad formats, API program and other buy models including Programmatic advertising capabilities.
Collaborate with your team to distill market requirements, empowering them to serve as the voice of the customer to our product, design and engineering teams
Partner with our product team to influence and define product strategy and establish the connective thread across the commercial roadmaps for Ad Studio, our ad formats, and API program
Commercialize the roadmap for these strategically important products, acting as a key stakeholder for our sales, operations, and partnerships teams
Enable your team of product marketers to best implement cross-functional go-to-market launches and collect and synthesize high quality product feedback
Serve as the subject matter expert and industry leader for Spotify’s ad products both internally/externally

Who You Are:

You have a min of 10+ years of strategic product marketing experience and management experience, as well as hands-on tactical execution GTM plans spanning ad formats and self serve ad interfaces
You have a BA or BS degree; MBA or quantitative graduate degree a plus
You have a strong experience leading teams and a track record of influencing senior partners in product/engineering, partnerships, operations and sales
You have experience with customer research and are proficient using data/insights to inform product/GTM strategy
You have an interest in telling stories that are backed by data analysis
You have experience working globally and are empathetic to customer needs
You have experience launching cross-functional go-to-market launches
You have a track record of collaborating with a variety of cross-functional partners in a fast-paced environment
You can explain the value of highly technical concepts in human, relatable, and compelling language.
You have experience presenting to large industry groups and meeting with senior external partners.

Where You’ll Be:

We’ve introduced Work From Anywhere to give you more options!
While we will ask you to pop into the office from time to time, we are giving you the flexibility to work from home should you choose to do so.
Working hours? We operate within the EST time zone for collaboration

The United States base range for this position is $182,449 - $228,061, plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays. These ranges may be modified in the future.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

5,001-10,000 employees

Website

Leading music and podcast streaming platform

Company Overview

Spotify's mission is to unlock the potential of human creativity — by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Today, Spotify is the world’s most popular audio streaming subscription service with 406m users, including 180m subscribers, across 184 markets.

Benefits

Extensive learning opportunities, through our dedicated team, GreenHouse
Global parental leave, six months off - fully paid - for all new parents
Flexible public holidays, swap days off according to your values and beliefs
Flexible share incentives letting you choose how you share in our success
All The Feels, our employee assistance program and self-care hub
Spotify On Tour, join your colleagues on trips to industry festivals and events

Company Core Values

Innovative: We move fast and take big risks
Sincere: We have no time for internal politics
Passionate: We revel in what we do
Collaborative: We recognize that we're all in this together
Playful: We don't take ourselves too seriously