Full-Time

Senior Director of Demand Generation SEO / Answer Engine Optimization

SEO / Answer Engine Optimization

AssetWatch

AssetWatch

201-500 employees

Real-time proactive industrial asset monitoring platform

Compensation Overview

$115k - $130k/yr

+ Stock Options

Remote in USA + 1 more

More locations: Remote in Canada

Remote

Remote-first role; distributed across the United States and Ontario, Canada.

Category
Growth & Marketing (1)
Required Skills
JavaScript
HubSpot
SEO
Quality Assurance (QA)
Salesforce
Google Analytics

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Requirements
  • 5+ years in an in-house or hybrid SEO role at a B2B SaaS, industrial tech, or manufacturing-adjacent company
  • Demonstrated obsession with performance data — you have a daily routine around Search Console, rankings, and organic conversion metrics and you don't need to be reminded to check them
  • Proven record of connecting search performance to pipeline — you can show the funnel from keyword to closed deal, not just keyword to click
  • Deep technical SEO fluency: schema markup, Core Web Vitals, crawl budget, log file analysis, JavaScript rendering issues
  • Documented keyword research results expressed in business terms: pipeline influenced, demo requests generated, organic CAC vs. paid
  • Familiarity with AEO / GEO — you've been paying attention to how AI search is reshaping how B2B buyers discover and shortlist vendors, and you have a point of view on how to win there
  • Strong analytical skills — comfortable in Google Search Console, SEMrush or Ahrefs, GA4, and Salesforce or HubSpot attribution
Responsibilities
  • Own targets for organic-sourced MQLs, pipeline value, and influenced revenue — SEO/AEO is a channel, not a function, and you'll be measured like one.
  • Build and maintain a living roadmap that shows a clear, sequenced path from current organic baseline to consistent pipeline contribution.
  • Monthly performance reporting and quarterly roadmap updates to the Director of Demand Generation and CRO — with attribution that connects rankings and clicks to revenue, not just impressions
  • Keyword Architecture & Search Strategy: Full keyword architecture across all five target verticals and AssetWatch's core product pillars — mapped to buyer stage, search intent, and conversion potential, not just volume
  • Voice of search: tracking how reliability engineers, plant managers, and maintenance managers research predictive maintenance and condition monitoring — translating that into content that captures demand at the moment of intent
  • Competitive displacement strategy — particularly against key competitors and emerging condition monitoring entrants who are actively investing in search
  • AEO / Generative Engine Optimization: Schema markup requirements, question-answer content frameworks, and E-E-A-T build plan so AssetWatch appears authoritatively in AI-generated answers
  • AI citation monitoring across Google AI Overview, ChatGPT, Perplexity, and emerging answer surfaces — tracking where we appear, where we don't, and closing the gaps
  • Structured content briefs that train the Content Manager to produce AEO-optimized assets, not just traditional SEO pages
  • Technical SEO: Technical SEO specifications handed to the Webmaster: Core Web Vitals targets, schema implementation, crawl/indexing health, internal link architecture, and JavaScript rendering requirements
  • Ongoing technical audit cadence — identify issues, prioritize by pipeline impact, and brief the fix
  • Crawl budget management, log file analysis, and indexing health monitoring as routine practice
  • Content Strategy & Briefing: Keyword-to-content mapping across the full funnel; Detailed content briefs for the Content Manager — topic, target keyword cluster, search intent, required schema, internal linking requirements, and conversion CTA
  • Content performance review cadence: what's ranking, what's converting, what needs to be updated or consolidated
Desired Qualifications
  • Experience in industrial, manufacturing, or IIoT markets — you understand what a reliability engineer cares about and how they buy
  • Experience briefing and managing content writers to SEO standards that produce pipeline, not just traffic
  • Familiarity with HubSpot CMS, Salesforce, and multi-touch attribution models
  • Experience building search from scratch at a company in a market-creation or category-definition phase — you know what it's like to be first and you see that as an advantage

AssetWatch provides a centralized, real-time asset monitoring platform for industrial facilities to enable proactive maintenance and prevent downtime. Its product suite includes dashboards, tools, and integrations that give a complete view of asset health, with continuous monitoring and alerts. A dedicated Condition Monitoring Engineer supports each client to identify critical assets and tailor monitoring needs. The service operates on a subscription model with a 30-day risk-free trial for $199. Clients pay for access to the platform and monitoring services, and typically see an ROI of about 8x by avoiding downtime and repair costs. AssetWatch differentiates itself through its hands-on, engineer-led approach and emphasis on proactive maintenance, not just monitoring, aiming to help industrial companies keep operations running smoothly, reduce unexpected disruptions, and improve operational efficiency.

Company Size

201-500

Company Stage

Series C

Total Funding

$152.6M

Headquarters

Westerville, Ohio

Founded

2014

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Simplify Jobs

Simplify's Take

What believers are saying

  • On April 30, 2025, Viking Global led AssetWatch's $75 million Series C.
  • INX International's 2026 rollout proved AssetWatch can win multi-site manufacturing deployments.
  • SOC 2 Type 2 certification on April 29, 2026 removes a major enterprise security objection.

What critics are saying

  • AssetWatch faces Tractian, Senseye, and eMaint, which commoditize predictive-maintenance software.
  • Gustafson v. AssetWatch, Inc. filed April 8, 2026, creates employment-discrimination distraction and legal cost.
  • If customer pilots stall, the $199 trial model traps AssetWatch in low-conversion, high-support economics.

What makes AssetWatch unique

  • AssetWatch bundles sensors, software, and Condition Monitoring Engineers into one service.
  • On August 11, 2026, AssetWatch ranked #831 on Inc. 5000 for the third time.
  • The July 2026 Mitsui partnership brings AssetWatch into Japan's industrial maintenance market.

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Benefits

Stock Options

Flexible Work Hours

401(k) Company Match

Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Agriculture Industry Today
Aug 11th, 2026
AssetWatch earns Inc. 5000 recognition for a third time, ranking #831 nationally.

AssetWatch earns Inc. 5000 recognition for a third time, ranking #831 nationally. Its momentum comes from solving problems that have a real impact on manufacturers' operations." - Brian Ratliff, CRO at AssetWatch DUBLIN, OH, UNITED STATES, August 11, 2026 / EINPresswire.com / - AssetWatch, Inc., a leading provider of AI-powered condition monitoring and predictive maintenance solutions for industrial manufacturers, has been named to the 2026 Inc. 5000 list of America's fastest-growing private companies, ranking #831 nationally. This marks the third time AssetWatch has earned this prestigious recognition. "Being recognized as an Inc. 5000 company again is a testament to the dedication and excellence of our team, and the trust our customers place in us," said Brian Graham, Chief Executive Officer of AssetWatch. "We continue to build the future of industrial reliability by combining advanced sensing capabilities with an AI-native predictive maintenance platform and the expertise of our Condition Monitoring Engineers, and this recognition reflects the market's validation of that approach." The company's quick-to-deploy, full-service solution has gained significant momentum across key manufacturing verticals including chemicals, food and beverage, metals and processing, mining and aggregates, and packaging. "Our momentum comes from solving problems that have a real impact on manufacturers' operations," said Brian Ratliff, CRO at AssetWatch. "When customers can prevent catastrophic failures, extend asset life, and make their maintenance teams more effective, the value is clear. We're seeing that translate into continued adoption across industries and throughout North America." The Inc. 5000 list is the most prestigious ranking of the fastest-growing private companies in the U.S., based on percentage revenue growth over a three-year period. AssetWatch is an end-to-end condition monitoring solution helping manufacturers reduce unplanned downtime, lower maintenance costs, and improve asset reliability. The company combines wireless sensors, oil analysis, a dedicated communication network, AI-powered software, and certified condition monitoring experts to deliver actionable insights that help teams identify and prioritize developing equipment issues before they become costly failures. For more information, visit assetwatch.com. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Agriculture Industry Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

AssetWatch
Nov 17th, 2025
How INX Turned Predictive Maintenance Insights Into Reliable Action

Discover how INX International used AssetWatch and MaintainX to turn predictive maintenance insights into reliable, real-time action across global sites. If you've ever been on the plant floor when a machine failure stops production, you'll recognize this story. For years, INX International dealt with delayed equipment health data and limited ways to use it to prevent breakdowns. Root cause analysis was time consuming, and maintenance stayed reactive. That changed when INX integrated AssetWatch and MaintainX into their operations. As a key Industry 4.0 initiative, they built a global reliability model that links condition monitoring to maintenance. In its webinar, How INX Connects Predictive Maintenance to Action, INX's VP of Operational Excellence, Chris Rodgers, walks through how they're closing the gap between detection and action. A global manufacturer ready for change. Walk into any grocery store, and you'll see INX's work everywhere. If there's color on the packaging, particularly aluminum soda cans, INX makes the ink for it. INX is one of the largest manufacturers of high-performance inks and coatings in the world. But for all its innovation in print chemistry, INX faced a problem familiar to many manufacturers: day-to-day reactive chaos on the plant floor. Consumed by emergency repairs, INX operations teams didn't have much time to trace problems to their source. This meant they were making repeated repairs where an engineering fix could have eliminated the root cause. INX's equipment mix was a complicating factor: some assets had been running for 50 years, while others were brand new. Data visibility was inconsistent, limiting the potential for predictive insight. Rodgers and his team knew they needed to build a foundation for Industry 4.0 reliability - one that connected their frontline technicians, operators, and managers around real-time data. The proof: two critical asset saves with early detection. Simple three-roll mill repair with no production losses. INX first partnered with AssetWatch for AI-powered condition monitoring. At the Charlotte, NC plant, AssetWatch sensors detected a bearing issue on one of the site's most critical machines - a large, slow-turning three-roll mill. "Without the three-roll mills, our Charlotte facility does not get their product out the door," Rodgers said. "There's not a lot of backup equipment." After an alert from their AssetWatch CME, the team shut the machine down before the problem cascaded into catastrophic failure. * A planned, scheduled repair prevented an emergency shutdown. * There was no disruption to production schedules. * Rolls were resurfaced instead of replaced - saving 3 - 4x the cost. In another case, a recently placed AssetWatch sensor caught a dangerous temperature spike in an air compressor enclosure. INX's maintenance team was alerted by their AssetWatch CME before the compressor overheated. Within hours, based on their CME's recommendations, technicians cleaned the enclosure and replaced filters. The temperature soon returned to normal, avoiding a full outage that would have shut down multiple machines. "This was a very big savings for us, because if the air compressor goes out, you're down," Rodgers explained. "A lot of equipment is down, a lot of time is lost, a lot of cost to be able to get that machine back up and running quickly so that the plant can get back up and running." These examples illustrate the real power of predictive maintenance when it's actionable - thanks to precise, real-time data, plus AI analytics and ongoing expert support. The turning point: connecting insight to Action. To create an integrated loop from detection to resolution, INX added MaintainX to its Industry 4.0 initiatives. Combining real-time condition monitoring with MaintainX's maintenance and asset management capabilities has transformed INX's maintenance operations. * AssetWatch monitors critical equipment for vibration and temperature anomalies. * When an issue arises, a MaintainX work order is automatically generated, complete with asset history, parts inventory, and real-time tracking of MTTR, MTBF, and other key metrics. * Technicians receive diagnostics, photos, and prescriptive recommendations from their dedicated AssetWatch condition monitoring engineer (CME). * Once the repair is done, the data syncs back to AssetWatch, informing the CME, training the AI in both platforms, and improving future insights. This "closed loop" integration now underpins INX's entire reliability initiative. Technicians have everything they need on their mobile device or desktop - prioritized work orders, asset history, step-by-step procedures, parts availability, and CME guidance. Empowering the front line, changing the culture. Technology alone didn't drive INX's transformation. People did. INX built a reliability culture grounded in training, collaboration, and ownership. Operators were trained in autonomous maintenance and given direct input into reliability processes. Before, an operator filled out a paper "red tag" when there was an equipment issue. The supervisor would manually input the data into the legacy CMMS and hand a physical copy to the maintenance team. * Every asset has a QR code * Operators scan it on their phone or tablet to open a work request instantly * Maintenance sees it in MaintainX in real time, with context and photos attached This shift - from reactive maintenance to shared reliability ownership - became one of INX's most impactful wins. Scaling reliability across sites. With Charlotte as the pilot, INX moved fast. Using standardized templates, architecture, and support from AssetWatch and MaintainX, the company replicated its success across U.S. sites within months. The rollout included integration with Oden Technologies, a high-level MES that monitors real-time asset utilization data. This means INX is now evolving from calendar-based maintenance to usage- and condition-based maintenance, much like changing a car's oil after 5,000 miles instead of every six months. Lessons learned from INX's reliability journey. 1. Choose critical equipment wisely. Start where failure hurts most - both "class A" machines and hidden assets like compressors and ventilation. 2. Standardize data and architecture. Build templates early. Every site will move faster with a proven integration model. 3. Train relentlessly. As Rodgers put it: "Train the maintenance staff, train the operators, and train the management. As soon as you think everybody's been trained, train them again." Adoption only happens when confidence builds. 4. Partner deeply. By leveraging AssetWatch's engineering expertise and MaintainX's intelligent maintenance workflows, INX kept internal resources lean while accelerating results. 5. Make reliability everyone's job. When operators, engineers, and maintenance staff share ownership, reliability becomes part of daily culture. Curious about INX's results? What started as a pilot in Charlotte has become a model for global reliability. By connecting AssetWatch's AI-powered anomaly detection with MaintainX's digital work execution, INX built a predictive maintenance system that actually works in practice - for people, not just machines. Want to learn how INX transformed maintenance and reliability? Catch the full replay of How INX Connects Predictive Maintenance to Action. Watch on-demand here.

Reliable Plant
Aug 12th, 2025
AssetWatch Ranks No. 526 on the Inc. 5000 List of America's Fastest-Growing Private Companies

Westerville, OH - August 12, 2025 - AssetWatch, a leading provider of AI-powered predictive maintenance solutions for manufacturers, has been named to the 2025 Inc. 5000 list, ranking No. 526 nationally - its second time earning the distinction.

Wilson Sonsini Goodrich & Rosati
May 1st, 2025
Wilson Sonsini Advises AssetWatch on $75 Million Series C Financing

On April 30, 2025, AssetWatch, Inc., the fast-growing leader of end-to-end predictive maintenance and condition monitoring solutions, announced the close of a $75 million Series C funding round led by Viking Global Investors.

EIN News
Apr 30th, 2025
AssetWatch Secures $75M Series C Funding

AssetWatch, a leader in predictive maintenance solutions, has secured $75 million in Series C funding led by Viking Global Investors. The funding will enhance AssetWatch's AI-powered platform, expand international market reach, and strengthen its position in eliminating unplanned downtime for manufacturers. New investor Harmonic Growth Partners joins existing investors like Wellington Management. CEO Brian Graham emphasizes the funding as a vote of confidence in their vision and impact.