Job Description
Ignite your career in the Publicis Media Exchange! Local Media is dynamic and more important than ever, providing clients with market strategies that maximize results while reducing waste. Publicis Media Exchange has a re-imagined Local Media bringing together our Collective, Spark, Starcom, and Zenith agency brands. Join our team and you will learn how to negotiate, place and steward local media buy in markets across the United States on behalf of our envied client roster. The Publicis Media Exchange activates across all local media channels too, including Television, Radio, Streaming Audio, and Digital Video (OTT/CTV/VOD).
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
You will report to Senior Vice President, Local Investment.
As an Associate Negotiator, you will:
- Learn how to create and activate smart, inclusive and efficient advertising solutions in your assigned local markets
- Learn how to manage timelines, client guidelines, and ensure main performance metrics are achieved
- Become an expert on local market nuances and how to use local market strengths to our client’s best advantage
- Become an expert on the leading local buying platforms and tools
- You will have the support of our Supervisors and Management to fuel your growth and maximize your potential
- You will have access to additional training on a vast library of advertising content
- Potential for advancement and future career growth
RESPONSIBILITIES
- Build schedules for lower ranked and lower complexity markets based on client guidelines for Local Video and Audio, subject to Supervisor approval
- Complete systems training
- Complete Media 101 training
- Work with Supervisors to use PMX investment benchmarks within investment of Local video and audio campaigns
- Work closely with Supervisors to follow the most updated client buying guidelines for assigned clients
- Build schedules based on client guidelines for Local Video and Audio, subject to Supervisor approval
- Integrate PMX partner deals within schedules for Local Video and Audio as applicable, subject to Supervisor approval
- Monitor delivery of Local Video and Audio investments within flight when current data is available
- Report and monitor preemption and makegood levels with Supervisors and Analysts, and work with sellers to improve
- Guide added value and ensure station partners are following delivery
- Provide main data to marketplace behaviors throughout the year using the Hotsheet for nuances and input
- With Supervisor assistance, monitor the integrity of PMX rates in assigned markets
- With Supervisor assistance, monitor and inform Client Leads of marketplace pricing updates
- Review and advocate for the 4As Fair Play Charter and all other diversity and inclusion initiatives.
- Conduct all post buy performance tasks including override input and rationale documentation, final delivery reporting, securing and tracking owed ADU/UDW
Qualifications
SKILLS NEEDED FOR ROLE
- 1+ years of experience
- No previous buying experience necessary
- Math and excel skills
- Collaborative
- HMX, Media Ocean (SpectraOX & PRISMA)