What You’ll Do:

• Design and execute multi-channel lead generation campaigns across email, paid media, content syndication, direct mail, and other applicable channels 
• Work cross-functionally with Marketing, Product, Customer Success, Creative, Revenue Operations, and Sales stakeholders to understand, gather, and execute toward monthly, quarterly, and yearly lead generation targets
• Collaborate with Content and Design teams to test and optimize conversion rates across email and landing pages
• Monitor, gather, and assess market trends to identify new lead-generation opportunities and channels
• Own the performance analysis and optimization of your demand gen/lead gen channels
• Collaborate with Digital Agency to manage and execute effective paid search campaigns, measure campaign performance, and optimize ROAS on Google Ads, Microsoft Bing, Facebook/Instagram, and Capterra.

Skills/Qualifications:

• 3+ years experience in marketing campaign execution (preferably in SaaS or B2B tech industry)
• 3+ years experience in Salesforce and Marketo (or equivalent marketing automation platform) 
• Proven ability to partner with and influence cross-functional teams (Sales, Customer Success, Revenue Ops, Product, Creative, etc.)
• Excellent attention to detail, project management, and organizational skills
• Highly motivated with a sense of urgency and willingness to adjust in a fast-paced team environment
• Strong knowledge of email, paid media, and landing page best practices, and experience implementing A/B testing methodologies
• Strong conversion rate optimization experience
• Ability to multitask, prioritize, and problem solve
• Proven ability to translate data into strategic insights that drive successful marketing campaigns
• Strong written and verbal communication skills
• Experience managing paid search campaigns on Google and Bing
• BS in Marketing, business, or related technology area