Full-Time

Director Pricing Strategy

Posted on 11/15/2024

Bandwidth

Bandwidth

1,001-5,000 employees

Cloud-based voice and messaging services

Enterprise Software

Senior

Raleigh, NC, USA

Category
Strategy Development
Strategy Research
Business & Strategy
Required Skills
Sales
Product Management
Marketing
Data Analysis
Requirements
  • Developing pricing strategies for enterprise software, and communications/telecom services.
  • Designing and managing quoting processes and deal governance.
  • Pricing strategies and processes for channel partners and direct sales teams.
  • Managing competitive pricing and deal desk to optimize pricing.
  • SaaS pricing strategies.
  • Telecom pricing strategies.
Responsibilities
  • Developing and implementing pricing strategies: This encompasses defining pricing models (e.g., subscription-based, freemium, usage-based), Setting prices for new products and features, Managing discounts and promotions, Aligning pricing with the company's overall business goals and value proposition
  • Conducting market and competitive analysis: Understanding the competitive landscape and identifying opportunities to differentiate on price, Evaluating customer willingness to pay and price sensitivity, Monitoring market trends and adjusting pricing strategies accordingly
  • Collaborating with cross-functional teams: Working closely with sales, marketing, product management, and finance to ensure alignment on pricing decisions and their impact on revenue and profitability, Providing pricing guidance to the sales team to optimize deal closures
  • Optimizing pricing and packaging: Creating and managing product bundles and tiers to maximize revenue and customer satisfaction, Analyzing sales data and customer feedback to identify areas for improvement
  • Monitoring and analyzing pricing performance: Tracking key metrics such as revenue, Gross Margin, EBITDA Margin, customer acquisition costs, churn rates, and customer lifetime value, Utilizing data to make informed decisions about pricing adjustments and promotions
  • Staying abreast of industry trends and best practices: Keeping up to date on the latest pricing strategies and technologies in the software industry, Attending industry conferences and networking with other pricing professionals

Bandwidth provides voice, messaging, and emergency services through cloud-based solutions tailored for businesses, including enterprises, service providers, and application developers. Their services allow clients to integrate reliable communication capabilities into their applications and systems. Bandwidth's offerings include voice calling, text messaging, and emergency calling, all designed to ensure high reliability and scalability, which are essential for uninterrupted communication. The company generates revenue through subscription models, where clients pay a recurring fee, and usage-based models, where charges are based on the volume of calls or messages. Regular maintenance and updates are conducted to enhance service performance and reliability. Bandwidth's goal is to deliver dependable communication solutions that meet the evolving needs of businesses in a competitive telecommunications market.

Company Stage

IPO

Total Funding

$19.9M

Headquarters

Raleigh, North Carolina

Founded

2005

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Bandwidth's consistent financial performance, including exceeding revenue and profitability guidance, indicates strong growth potential.
  • Winning multiple Stevie Awards for customer service highlights Bandwidth's commitment to exceptional customer support, a key differentiator in the CPaaS market.
  • The introduction of innovative solutions like Bandwidth Maestro and the Texties awards program demonstrates the company's focus on continuous innovation and customer engagement.

What critics are saying

  • The highly competitive telecommunications market could pressure Bandwidth to continually innovate to maintain its market position.
  • Dependence on large enterprise clients means that losing a few key customers could significantly impact revenue.

What makes Bandwidth unique

  • Bandwidth's unique combination of owned-and-operated network and global reach sets it apart from other CPaaS providers who rely on third-party networks.
  • The company's focus on providing AI-ready capabilities and programmable communications APIs offers a level of customization and future-proofing that is rare in the industry.
  • Bandwidth's strong regulatory experience and compliance capabilities make it a trusted partner for enterprises with stringent regulatory requirements.

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Benefits

100% Medical & Dental Coverage

401(k) & College Savings Plan

PTO with Email Embargo

Free Gym Membership

90 Minute Workout Lunches

Employee Development Opportunities