Senior Demand Generation Manager
Posted on 3/22/2023
Remote • United States
Experience Level
Desired Skills
Lead Generation
  • You are a forward-thinker who can quickly gain a deep understanding of the buyer journey across multiple product lines and can build a plan to ensure we deliver the right message to the right buyer at the right time and through the right medium
  • You have deep knowledge of B2B demand generation and lead nurture best practices
  • You are an analytical, metrics-driven problem solver and enjoy the process of creating and optimizing impactful demand generation programs that will drive quality results
  • You have a deep interest in technology innovation and IT security solutions that make the online world a safer place
  • You have extensive experience partnering with sales and have a natural ability to collaborate with others in a fast-paced, high-growth environment
  • You are a self-starter with strong time management, organization, and project management skills with a proven ability to own multiple projects of varying complexities
  • You're hungry to grow and learn and are passionate about any project you work on (big or small)
  • You enjoy challenging the status quo and thinking outside the box
  • Experience building demand generation plans to meet company revenue targets on a quarterly and annual basis
  • Experience developing and executing integrated campaigns across paid and organic channels
  • Experience with leveraging key marketing technology such as Hubspot, Bombora, Zoominfo (or other revenue AI platforms such as 6Sense or Demandbase), LinkedIn and other paid advertising channels to enable targeted demand generation
  • Experience building end to end email nurture campaigns
  • Experience working cross-functionally and coordinating with sales development and account executives, product marketing, marketing operations
  • Experience evaluating campaign performance, translating data into actionable takeaways, and developing executive summary reports for business leadership
  • Familiarity with A/B testing best practices and conversion rate optimization
  • Possess the ability to learn, adapt, and process new information quickly
  • Our user community loves us and we love them: Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone--from our friends and family to the world's largest organizations
  • Become an expert in a growing market: You'll get immersed in the prominent technology markets of security and open source software
  • Learn and grow professionally: Embrace the opportunity to build up your demand generation and product-led growth expertise in a fast-growing startup
  • We are dedicated to building a diverse and talented team: Work remotely with motivated and supportive team members across the world and take part in productive and fun meetups
  • Owning and managing the account-based marketing strategy and the execution of campaigns to grow sales pipeline
  • Developing and executing integrated demand generation campaigns to drive new business interest and add on opportunities
  • Developing and executing nurture programs to convert pre-qualified marketing leads into high quality business opportunities
  • Partnering with leadership and cross-functional stakeholders to identify new methods to drive business growth and provide value to our target audiences
  • Partnering with internal and external content creators to develop strategic campaign assets that will drive lead generation across multiple personas and product lines
  • Lay the foundation for new demand generation channels including virtual events, content syndication, and paid sponsorships

51-200 employees

Open-source password management solutions
Company Overview
Bitwarden's mission is to empower individuals, teams, and organizations to safely manage their sensitive information online. Millions of users around the world, including many of the world’s largest organizations, trust Bitwarden to protect their online information using a transparent, open source approach to password management.
  • Work from home
  • Home office reimbursement
  • 401k
  • 20 days of PTO + 10 flexible holidays
  • Medical, dental, & vision
Company Core Values
  • Gratitude
  • Responsibility
  • Inclusion
  • Transparency