About Bitwarden

Bitwarden promotes better internet security and safety as a leading password management solution for individuals, teams, and business organizations. At Bitwarden, we envision a world where no one gets hacked which is why we continue to offer a full-featured free version of Bitwarden to ensure everyone can be protected with strong password management. Driven by our commitment to innovation and transparency, we proudly serve some of the largest companies in the world with enterprise-grade solutions that businesses can trust. More information is available on our blog, along with tips and best practices to strengthen your online security.

Job Description

Bitwarden, named a “Great Place to Work” in 2023, is seeking a Senior Demand Generation Manager with experience in the SaaS enterprise segment, particularly targeting technical audiences. This individual will play a pivotal role in developing the strategy and executing demand generation programs to fuel the sales pipeline. The ideal candidate will have 7+ years of experience driving demand generation through various B2B digital channels and has a strong background in account-based marketing. This team member will work closely with a diverse set of marketing and sales professionals in a fast-paced, high-growth environment.

Things that describe you:

• You are a forward-thinker who can quickly gain a deep understanding of the buyer journey across multiple product lines and can build a plan to ensure we deliver the right message to the right buyer at the right time and through the right medium. 
• You have deep knowledge of B2B demand generation and lead nurture best practices
• You are an analytical, metrics-driven problem solver and enjoy the process of creating and optimizing impactful demand generation programs that will drive quality results
• You have a deep interest in technology innovation and IT security solutions that make the online world a safer place
• You have extensive experience partnering with sales and have a natural ability to collaborate with others in a fast-paced, high-growth environment
• You are a self-starter with strong time management, organization, and project management skills with a proven ability to own multiple projects of varying complexities
• You’re hungry to grow and learn and are passionate about any project you work on (big or small)
• You enjoy challenging the status quo and thinking outside the box

You will be responsible for:

• Owning and managing the account-based marketing strategy and the execution of campaigns to grow sales pipeline
• Developing and executing integrated demand generation campaigns to drive new business interest and add on opportunities
• Developing and executing nurture programs to convert pre-qualified marketing leads into high quality business opportunities
• Partnering with leadership and cross-functional stakeholders to identify new methods to drive business growth and provide value to our target audiences
• Partnering with internal and external content creators to develop strategic campaign assets that will drive lead generation across multiple personas and product lines
• Lay the foundation for new demand generation channels including virtual events, content syndication, and paid sponsorships

Desired Experience and Qualifications

We are seeking candidates who have the a minimum of 7+ years experience with proven results in the following areas:

• Experience building demand generation plans to meet company revenue targets on a quarterly and annual basis
• Experience developing and executing integrated campaigns across paid and organic channels
• Experience with leveraging key marketing technology such as Hubspot, Bombora, Zoominfo (or other revenue AI platforms such as 6Sense or Demandbase), LinkedIn and other paid advertising channels to enable targeted demand generation.
• Experience building end to end email nurture campaigns
• Experience working cross-functionally and coordinating with sales development and account executives, product marketing, marketing operations. 
• Experience evaluating campaign performance, translating data into actionable takeaways, and developing executive summary reports for business leadership
• Familiarity with A/B testing best practices and conversion rate optimization
• Possess the ability to learn, adapt, and process new information quickly

What to Expect in the Interviewing Process

Selected candidates will be invited to schedule a 30-minute screening call and then progress through the following stages: 

• Interview with the Head of Growth Marketing
• Panel interview with growth marketers and key cross-functional team members
• Interview with VP of Marketing
• References

Successful candidates will be asked to authorize and complete a background check. We do not discriminate based on having a criminal record and we encourage candidates to be open with us about anything that may come up on the report so we can discuss in advance and determine the impact on the role and company.

A Few Reasons to Work with Us

• Our user community loves us and we love them: Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone––from our friends and family to the world’s largest organizations.
• Become an expert in a growing market: You’ll get immersed in the prominent technology markets of security and open source software.
• Learn and grow professionally: Embrace the opportunity to build up your demand generation and product-led growth expertise in a fast-growing startup.
• We are dedicated to building a diverse and talented team: Work remotely with motivated and supportive team members across the world and take part in productive and fun meetups.

We recognize and understand that people come with a wealth of experience and talent beyond just the technical requirements of a job. If you don’t meet 100% of the qualifications for the position, you should still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply.