Full-Time

Senior Growth Marketer

Posted on 11/27/2024

Tubi

Tubi

201-500 employees

Free ad-supported movie and TV streaming

Consumer Goods
Entertainment

Compensation Overview

$130k - $165kAnnually

+ Bonus + Long-Term Incentive Plan

Senior

San Francisco, CA, USA + 1 more

More locations: Los Angeles, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
R
SQL
JIRA
Google AdWords
Marketing
Data Analysis
Requirements
  • 6+ years of experience in B2C growth marketing, performance marketing, AdOps, or relevant field
  • Skills in data querying (SQL), data manipulation (Excel), data analysis (Excel or R) of large sets of data
  • 4+ years direct hands on keyboard media buying experience (Google Ads, Facebook Ads, or DSP product)
  • Strong organizational and project management skills, including use of JIRA or Shortcut
  • Ability to make business cases and effectively communicate them via MS or Google Office
  • Bachelor’s degree in Marketing, Econ, Finance, or equivalent
Responsibilities
  • Develop a deep understanding of our consumer audience and the Tubi value proposition
  • Use measurement frameworks to evaluate and optimize your work, including LTV and Acquisition Cost
  • Manage various marketing initiatives across mobile, web, or CTV, including successfully hitting KPI targets (such as ROAS)
  • Manage the media buying cycle: tracking, asset generation, optimization, partner management, reporting, cross-functional communication
  • Provide detailed insights into partner performance and make recommendations on next steps
  • Work closely with creative/design team to optimize assets, including making testing recommendations
  • Work collaboratively with Brand Marketing to align efforts and results

Tubi provides a free streaming service that allows users to watch a wide variety of movies and TV shows without any subscription fees. The platform operates on an ad-supported model, meaning that while users can access content for free, they will see advertisements during their viewing. This approach makes Tubi appealing to individuals who are looking for quality entertainment without the costs associated with services like Netflix or Hulu. Tubi primarily targets cost-conscious consumers, including a diverse demographic that prefers streaming over traditional cable TV. Currently, Tubi operates in the United States and is working on compliance with GDPR to expand into European markets. The company's goal is to offer accessible entertainment while generating revenue through advertising partnerships.

Company Stage

Acquired

Total Funding

$73M

Headquarters

San Francisco, California

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Tubi's expansion into the UK market opens new growth opportunities and increases its competitive edge against global streaming giants.
  • Partnerships with high-profile figures like Issa Rae and initiatives like 'Stubios' can attract fresh talent and innovative content, enhancing Tubi's content library.
  • The ad-supported model ensures a steady revenue stream without charging users, making it an attractive option for budget-conscious viewers.

What critics are saying

  • The ad-supported model may deter some users who prefer an uninterrupted viewing experience, limiting audience growth.
  • Compliance with GDPR for European expansion could be complex and resource-intensive, delaying market entry.

What makes Tubi unique

  • Tubi offers a completely free streaming service supported by ads, unlike subscription-based competitors like Netflix and Hulu.
  • The platform's focus on cost-conscious consumers and a diverse audience sets it apart in the crowded streaming market.
  • Tubi's recent launch of 'Stubios,' a fan-fueled content studio, highlights its unique approach to engaging both creators and viewers.

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Benefits

Compensation - Every employee is paid a competitive & equitable salary.

Benefits - We offer generous coverage for health, dental, vision, and more for you and your dependents.

Parental Leave Program - We are proud to support growing families of all shapes and sizes and types. We welcome each new addition with generous paid time off to bond with your new addition.

Wellness - Tubi cares about your well being inside and out. That’s why we offer multiple coverage options for mental and physical well being for you and your family as well as a fitness stipend.

Tuition Reimbursement Program - Your professional growth and development are important to Tubi and we’re here to support you.

401(k) Match - Investing in your future is important to us. From our highly-rated retirement savings matches to financial advisors and planning services, we offer many resources to help keep you financially fit.