Full-Time

Senior Growth Marketer

Confirmed live in the last 24 hours

Tubi

Tubi

201-500 employees

Free ad-supported movie and TV streaming

Consumer Goods
Entertainment

Compensation Overview

$130k - $165kAnnually

+ Bonus + Long-Term Incentive Plan

Senior

San Francisco, CA, USA + 1 more

More locations: Los Angeles, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
R
SQL
JIRA
Google AdWords
Marketing
Data Analysis
Requirements
  • 6+ years of experience in B2C growth marketing, performance marketing, AdOps, or relevant field
  • Skills in data querying (SQL), data manipulation (Excel), data analysis (Excel or R) of large sets of data
  • 4+ years direct hands on keyboard media buying experience (Google Ads, Facebook Ads, or DSP product)
  • Strong organizational and project management skills, including use of JIRA or Shortcut
  • Ability to make business cases and effectively communicate them via MS or Google Office
  • Bachelor’s degree in Marketing, Econ, Finance, or equivalent
Responsibilities
  • Develop a deep understanding of our consumer audience and the Tubi value proposition
  • Use measurement frameworks to evaluate and optimize your work, including LTV and Acquisition Cost
  • Manage various marketing initiatives across mobile, web, or CTV, including successfully hitting KPI targets (such as ROAS)
  • Manage the media buying cycle: tracking, asset generation, optimization, partner management, reporting, cross-functional communication
  • Provide detailed insights into partner performance and make recommendations on next steps
  • Work closely with creative/design team to optimize assets, including making testing recommendations
  • Work collaboratively with Brand Marketing to align efforts and results

Tubi provides a free streaming service that allows users to watch a large selection of movies and TV shows without any subscription fees. The platform operates on an ad-supported model, meaning that while users can access content for free, they will see advertisements during their viewing. This approach makes Tubi appealing to individuals who are looking for budget-friendly entertainment options, especially those who prefer streaming over traditional cable TV. Tubi's audience includes a wide range of viewers, from young adults to older individuals, all seeking on-demand access to video content. Currently, Tubi operates in the United States and is working on meeting GDPR requirements to expand into European markets. The company's goal is to provide accessible entertainment while generating revenue through partnerships with advertisers.

Company Stage

Acquired

Total Funding

$73M

Headquarters

San Francisco, California

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing interest in ad-supported streaming boosts Tubi's user base and ad revenue.
  • Expansion into the UK market can significantly increase Tubi's international presence.
  • AI-driven feedback platforms can enhance Tubi's user experience and product quality.

What critics are saying

  • 'Scenes' feature may struggle to differentiate from TikTok and Instagram Reels.
  • UK expansion may face regulatory and competitive challenges from local services.
  • Partnership with ColorCreative may struggle to reach intended diverse creator audience.

What makes Tubi unique

  • Tubi offers a vast library of free, ad-supported content, unlike subscription services.
  • The 'Scenes' feature provides TikTok-style short clips to enhance content discovery.
  • Tubi's partnerships with creators like Issa Rae attract diverse audiences.

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Benefits

Compensation - Every employee is paid a competitive & equitable salary.

Benefits - We offer generous coverage for health, dental, vision, and more for you and your dependents.

Parental Leave Program - We are proud to support growing families of all shapes and sizes and types. We welcome each new addition with generous paid time off to bond with your new addition.

Wellness - Tubi cares about your well being inside and out. That’s why we offer multiple coverage options for mental and physical well being for you and your family as well as a fitness stipend.

Tuition Reimbursement Program - Your professional growth and development are important to Tubi and we’re here to support you.

401(k) Match - Investing in your future is important to us. From our highly-rated retirement savings matches to financial advisors and planning services, we offer many resources to help keep you financially fit.