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Full-Time

Head of Integrated Marketing

Posted on 6/18/2024

Carta

Carta

1,001-5,000 employees

Equity management and financial automation platform

Data & Analytics
Consulting
Crypto & Web3
Financial Services

Compensation Overview

$243k - $325kAnnually

+ Equity + Commission

Expert

San Francisco, CA, USA

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 12+ years of integrated marketing/demand generation/lifecycle marketing experience, preferably in SaaS
  • Strong people manager with a player/coach approach to their work
  • Cares about, and is effective at, mentoring
  • Highly skilled in working across Brand, Content, Performance Marketing, Product, Sales, and Marketing Ops as well as finance business partners
  • Experienced with analytics for driving campaign design, iterating on channel performance, assessing spend and providing reporting to CMO
  • Versed in campaign/lifecycle tech stacks
  • Comfortable interacting with executives in a fast-paced environment
  • Highly customer-centric
  • Biased for action and data-driven
  • BA required
Responsibilities
  • Act as a key member of the CMO’s leadership team, uniting strategy and assets across the marketing team under defined plans and plays
  • Lead a team of lifecycle marketing managers, event specialists and performance marketers
  • Operate as a center of excellence for multichannel campaign strategies to meet business unit-specific goals for pipeline, conversion, growth and other KPIs
  • Determine portfolio of campaign types to best achieve goals top to bottom of funnel
  • Partner with the Brand team for full-funnel marketing approaches and handoffs, and help guide the development of performant creative and content assets
  • Support business unit-specific demand generation specialists to achieve scale across campaign types
  • Develop ROI-focused budgets for spending across channels
  • Collaborate across Sales, Product, Customer Success, Business Development, Marketing Ops and internal marketing partners
  • Partner with MOps to evaluate and leverage most performant channels on an ongoing basis for plays and BU specific objectives
  • Work closely with Revenue team on lead quality, follow up and campaign feedback
  • Drive attach/upsell pipeline as day-one priorities for customer marketing
  • Partner with Product Marketing on mapping and testing customer journeys in campaigns
  • Support the work of the BD team to enable channel/alliance/partner marketing motions with campaigns on an ongoing and as-needed basis

Carta offers equity management solutions through a platform that handles cap tables, valuations, fundraising, issuing shares, compensation, and fund administration services, supporting over 40,000 companies and nearly 7,000 funds globally. The company's technologies include software and services that streamline financial management, automate back-office tasks, and simplify equity sales.

Company Stage

Series G

Total Funding

$1.1B

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%

Benefits

Free lunch and snacks

Equity

Employee liquidity every 12-18 months