Job Description

The Programmatic Media Planner is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. This role is also responsible for identifying and implementing optimizations as approved by senior team members and clients. He/she/they provide(s) input in the construction of client decks and status documentation.   

Responsibilities:

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments (i.e. The Trade Desk & Google Ads)
• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Qualifications

• Bachelor’s degree or higher in marketing, advertising or equivalent
• 3+ years of experience of programmatic media buying in an agency setting
• The Trade Desk (TTD) and DV360 experience is preferred 
• Understanding of traditional and interactive media planning elements 
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics, organizational, and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel