Job Description
The Programmatic Media Planner is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. This role is also responsible for identifying and implementing optimizations as approved by senior team members and clients. He/she/they provide(s) input in the construction of client decks and status documentation.
Responsibilities:
- Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
- Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
- Maintain and organize campaign-specific materials in team’s shared document repository
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Assist in the development of client-facing campaign performance reports
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
- Traffic campaign tags into ad exchange environments (i.e. The Trade Desk & Google Ads)
- Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
- Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
Qualifications
- Bachelor’s degree or higher in marketing, advertising or equivalent
- 3+ years of experience of programmatic media buying in an agency setting
- The Trade Desk (TTD) and DV360 experience is preferred
- Understanding of traditional and interactive media planning elements
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong analytics, organizational, and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel