Full-Time

Manager – Web Analytics & Insights

Confirmed live in the last 24 hours

Internet Brands

Internet Brands

5,001-10,000 employees

Provides online marketing solutions across industries

Consumer Software
Financial Services
Healthcare

Compensation Overview

$100kAnnually

Senior

Los Angeles, CA, USA

Category
Product Management
Product Analytics
Product Strategy
Product
Required Skills
BigQuery
Tableau
Google AdWords
Looker
Data Analysis
Google Analytics
Requirements
  • 5+ years of experience with web analytics in a multi-channel environment
  • Proficiency in Google Analytics 360 (GA4), Google Tag Manager, Looker (Data Studio), BigQuery, Google Ads
  • Strong analytical skills and experience in dashboard creation (Tableau, Excel)
  • Strong project management skills with experience using enterprise project management tools
  • Excellent business and product sense
Responsibilities
  • Lead the Design and Execution of Tag & Event Strategy: Define event taxonomy, manage event implementation across all IB sites, and ensure consistency for accurate business reporting.
  • Empower Informed Decision-Making: Provide insightful summaries, recommendations, and visualizations that unveil trends, track performance, and support data-driven decision-making across the organization.
  • Drive Continuous Improvement: Collaborate with the Data Team, Developers, Product, Tag Management, and SEOs to optimize data flows and tracking methodologies. Champion initiatives to enhance channel, product, and consumer analytics capabilities.
  • Cultivate Data Expertise: Serve as the internal subject matter expert for IB web analytics, providing training and consultations on cross-organizational projects.
  • Uncover Hidden Gems: Perform advanced analyses of web traffic, email engagement, and app data to measure program success, including click-through rates, retention, and A/B testing results.
  • Agile Collaboration: Work closely with engineering teams to design flexible solutions that meet evolving analytic needs.

Internet Brands provides online marketing solutions and web-based products tailored to specific industries such as automotive, health, legal, and travel. The company operates a portfolio of websites and digital platforms that deliver valuable content, tools, and services to enhance businesses' online presence and customer engagement. Its products work by attracting a large audience through effective marketing strategies, generating revenue from advertising, subscription services, and lead generation. Internet Brands differentiates itself from competitors by focusing on vertical markets and leveraging strategic acquisitions, like WebMD, to strengthen its offerings in the health sector. The company's goal is to help businesses improve their digital footprint and engage effectively with their customers.

Company Stage

IPO

Total Funding

$288.9M

Headquarters

El Segundo, California

Founded

1998

Growth & Insights
Headcount

6 month growth

199%

1 year growth

199%

2 year growth

199%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent acquisitions like Healthwise strengthen Internet Brands' healthcare engagement solutions.
  • Partnerships, such as with Verily's Onduo, expand their telehealth and virtual care offerings.
  • Recapitalization with investors provides financial resources for further growth and acquisitions.

What critics are saying

  • Increased competition from companies like Teladoc Health challenges their healthcare market share.
  • Privacy concerns and regulatory scrutiny could impact operations in the health sector.
  • Economic uncertainties may lead to reduced advertising budgets, affecting revenue streams.

What makes Internet Brands unique

  • Internet Brands specializes in vertical markets like automotive, health, legal, and travel.
  • The company leverages strategic acquisitions to enhance its industry-specific digital platforms.
  • It offers tailored marketing strategies and digital tools for diverse client needs.

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Benefits

Medical, dental, & vision insurance

Life insurance

Short & long term disability

Flexible spending accounts

Credit union membership

Employee assistance program

Paid Holidays

Paid Time Off

Casual Dress

401k plan