Full-Time

Manager – Web Analytics & Insights

Confirmed live in the last 24 hours

Internet Brands

Internet Brands

5,001-10,000 employees

Provides online marketing solutions across industries

Consumer Software
Healthcare
Consumer Goods

Compensation Overview

$100kAnnually

Senior

Los Angeles, CA, USA

Headquartered in El Segundo, California.

Category
Product Management
Product Analytics
Product Strategy
Product
Required Skills
BigQuery
Tableau
Google AdWords
Looker
Data Analysis
Requirements
  • 5+ years of experience with web analytics in a multi-channel environment
  • Proficiency in Google Analytics 360 (GA4), Google Tag Manager, Looker (Data Studio), BigQuery, Google Ads
  • Strong analytical skills and experience in dashboard creation (Tableau, Excel)
  • Strong project management skills with experience using enterprise project management tools
  • Excellent business and product sense
Responsibilities
  • Lead the Design and Execution of Tag & Event Strategy: Define event taxonomy, manage event implementation across all IB sites, and ensure consistency for accurate business reporting.
  • Empower Informed Decision-Making: Provide insightful summaries, recommendations, and visualizations that unveil trends, track performance, and support data-driven decision-making across the organization.
  • Drive Continuous Improvement: Collaborate with the Data Team, Developers, Product, Tag Management, and SEOs to optimize data flows and tracking methodologies. Champion initiatives to enhance channel, product, and consumer analytics capabilities.
  • Cultivate Data Expertise: Serve as the internal subject matter expert for IB web analytics, providing training and consultations on cross-organizational projects.
  • Uncover Hidden Gems: Perform advanced analyses of web traffic, email engagement, and app data to measure program success, including click-through rates, retention, and A/B testing results.
  • Agile Collaboration: Work closely with engineering teams to design flexible solutions that meet evolving analytic needs.

Internet Brands provides online marketing solutions and web-based products tailored to specific industries such as automotive, health, legal, and travel. The company operates a portfolio of websites and digital platforms that deliver valuable content, tools, and services to enhance the online presence of businesses. Its products work by attracting a large audience through effective marketing strategies, generating revenue from advertising, subscription services, and lead generation. Internet Brands differentiates itself from competitors by focusing on vertical markets and leveraging strategic acquisitions, such as WebMD, to strengthen its offerings in the health sector. The company's goal is to help businesses improve their digital footprint and customer engagement through specialized marketing solutions.

Company Stage

IPO

Total Funding

$288.9M

Headquarters

El Segundo, California

Founded

1998

Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion of telehealth services boosts Internet Brands' health-related platforms.
  • AI-driven content personalization enhances Internet Brands' marketing solutions.
  • Rising demand for mental health solutions aligns with Internet Brands' coaching expansion.

What critics are saying

  • Increased competition in digital health may draw clients from Internet Brands' WebMD.
  • AI-driven marketing solutions from competitors challenge Internet Brands' strategies.

What makes Internet Brands unique

  • Internet Brands specializes in vertical markets like automotive, health, legal, and travel.
  • The company leverages strategic acquisitions to strengthen its industry-specific platforms.
  • Internet Brands offers tailored marketing strategies and digital tools for diverse client needs.

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Benefits

Medical, dental, & vision insurance

Life insurance

Short & long term disability

Flexible spending accounts

Credit union membership

Employee assistance program

Paid Holidays

Paid Time Off

Casual Dress

401k plan