Director – KOL Management & Engagement
West
Updated on 11/9/2023
Locations
San Francisco, CA, USA • Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Branding/Brand Strategy
Data Analysis
Management
Marketing
Sales
CategoriesNew
Sales & Account Management
Growth & Marketing
Requirements
- 7+ years of industry experience (sales/marketing, clinical practice, academic, and/or medical affairs)
- West Coast residency is a must. Strong preference to be based in the Bay Area
- Field-based experience is preferred but not required
- Cardiovascular experience is preferred but not required
- Experience leading KOL engagement activities, including the management of KOL data and implementation of strategic initiatives
- High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy and to align with critical stakeholders on operational priorities
- Proven self-starter, able to work independently and as part of a team
- Able to handle full workload across multiple projects
- Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution
- Proven track record of solid strategic leadership, teamwork, innovation, and project management and demonstrated ability to manage, lead, and mentor individuals
- Successful launch experience in a competitive market preferred
- Excellent oral, written, and presentation skills
- High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
- True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
- 30-40% travel anticipated for conference attendance, KOL meetings, speaker program attendance, etc. (expected to be on the higher end, 40%+, during initial launch preparation)
Responsibilities
- Design KOL identification/profiling, mapping, and critical strategic efforts to establish engagement with and by KOLs in the cardiology space
- Lead the creation, execution, and maintenance of the commercial Key Opinion Leader engagement plan to build, cultivate and maintain KOL relationships
- Develop resources for KOL engagement activities, such as a database or similar platform for tracking KOL partnership
- Collaborate to develop and manage the Acoramidis speaker bureau, inclusive of program structure/development/maintenance, speaker selection, and innovative approaches to further brand messaging
- Lead U.S. Congress KOL engagement planning
- Partner closely with internal teams to ensure we are using appropriate insights and metrics to inform the KOL management strategy and activities – directly to KOLs and with KOLs toward community physicians
- Lead the development and execution of commercial advisory boards to inform, uncover opportunities and support brand strategy and launch preparation
- Liaise and communicate with internal stakeholders, including medical affairs and product development, and advisory board insights to ensure aligned understanding and implementation
- Proactively evaluate/assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs, and practices
- Developing targeted measurement plans – setting goals and meeting KPIs
- Work cross-functionally with agency partners, sales, commercial operations, brand analytics, I.T., MCM, etc.
Desired Qualifications
- Field-based experience
- Cardiovascular experience
- Successful launch experience in a competitive market
- Experience leading KOL engagement activities
- Excellent oral, written, and presentation skills
- High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement