Full-Time

Director of Marketing Effectiveness & Measurement

Updated on 9/10/2026

Prudential Financial

Prudential Financial

10,001+ employees

Global financial services: insurance, asset management.

Compensation Overview

$158.8k - $238.2k/yr

Newark, NJ, USA

In Person

Category
Data & Analytics (1)
Required Skills
A/B Testing

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Requirements
  • Deep expertise in marketing measurement, experimentation, and causal inference.
  • Proven experience building and scaling measurement systems and teams.
  • Strong command of modern marketing analytics ecosystems.
  • Demonstrated ability to connect analytics to business outcomes, investment decisions, and return on investment.
  • Executive presence with the ability to influence senior stakeholders.
Responsibilities
  • Drive the marketing measurement strategy, including the definition of marketing impact, success metrics, and standards across all channels and business units.
  • Design and build next-generation measurement frameworks focused on incrementality, causality, and true lift.
  • Establish a unified methodology for evaluating marketing performance that directly informs investment and optimization decisions.
  • Build and operationalize always-on experimentation frameworks, including A/B testing, geo-lift, and holdout testing, embedded within campaign execution.
  • Ensure rigorous application of causal inference methods to isolate true marketing impact.
  • Drive adoption of experimentation as a core discipline across Marketing, Media, and Growth teams.
  • Translate measurement outputs into clear, actionable recommendations that drive budget allocation, audience targeting, and creative optimization.
  • Enable closed-loop optimization by connecting measurement directly to in-flight decision-making and future planning cycles.
  • Ensure insights continuously improve performance, not just report outcomes.
  • Lead the measurement point of view across the marketing data and technology stack.
  • Define requirements for data integration and cross-channel measurement.
  • Partner with Advanced Analytics, Data, and MarTech teams to enable scalable, automated measurement capabilities.
  • Build and scale the Marketing Effectiveness Measurement function from the ground up, including its operating model, processes, and talent.
  • Integrate external partners where needed while transitioning ownership and capability in-house and offshore.
  • Partner with Growth Marketing, Media, Finance, and Product teams to align on KPIs, measurement rigor, and decision frameworks.
  • Establish measurement as a core input into investment decisions and marketing planning.
  • Influence senior stakeholders by translating complex analytics into clear, business-relevant insights.

Prudential Financial provides a broad suite of global financial services, including life insurance, annuities, mutual funds, pension and retirement services, and asset management, targeted at individuals and institutions. Its products work by collecting premiums or fees and investing assets to fund insurance payouts, retirement Income, and growth opportunities; it also offers tailored financial planning and asset management services that align with long-term goals. The company differentiates itself through its wide range of products and services that span protection, savings, and investment needs, its institutional capabilities, and a focus on building long-term relationships with clients. Its goal is to help clients achieve financial security and sustainable growth over time by preparing for the future with comprehensive planning and investment strategies.

Company Size

10,001+

Company Stage

IPO

Headquarters

Newark, New Jersey

Founded

1975

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Simplify's Take

What believers are saying

  • Second-quarter 2026 adjusted operating income rose 14% to $4.08 per share.
  • Prudential targets $750 million pre-tax run-rate benefits by year-end 2028.
  • Retail annuities reached $3.6 billion in Q2 2026, driven by RILA demand.

What critics are saying

  • Prudential of Japan suspended new sales February 9, 2026 after employee misconduct findings.
  • Assurance IQ supplemental health sales remain under regulatory scrutiny after the August 2025 settlement.
  • Legacy annuities and pension risk transfer expose Prudential to capital strain and margin compression by 2027.

What makes Prudential Financial unique

  • PGIM managed $1.491 trillion at June 30, 2026, giving Prudential scale.
  • Prudential combines insurance, retirement, and asset management across the United States, Asia, Europe, Latin America.
  • Prudential Advisors supports 3,000 advisors and open architecture, attracting $106 million Cleveland client assets.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

401(k) Company Match

Company Equity

Wellness Program

Work/Life Resources

Education Benefit

Employee Stock Purchase Plan

Company News

Alternatives Watch
Sep 3rd, 2026
Prudential Advisors adds Cleveland advisor who left wirehouse.

Prudential Advisors adds Cleveland advisor who left wirehouse. Prudential Advisors has landed a Cleveland financial advisor with more than $106 million in client assets as competition for established advisory practices continues. Zachary Karason has joined Prudential Advisors through its Mid America Financial Group, based in Columbus, Ohio. He previously worked at U.S. Bancorp Advisors and Merrill Lynch. Karason has more than 12 years of experience in financial services. He started his career at Merrill Lynch, where he became an assistant vice president. He later joined U.S. Bancorp Advisors as a wealth management advisor. His decision to join Prudential reflects a balance that many established advisors face: They want the resources of a large financial institution, along with flexibility in how they operate their practices. "I wanted the freedom to run my practice in the way I believe best serves my clients," Karason said. Karason focuses on individuals, executives, business owners, and families. He said his approach centers on transparency and education. Prudential Advisors offers an open-architecture investment platform. The business also provides planning resources and technology for advisors. John Begley, managing director of Prudential Advisors, said Karason will gain access to a broader investment platform and additional planning resources. He said the technology should also improve the efficiency of Karason's practice. The addition expands Prudential's presence in the greater Cleveland market. Pat Hynes, president of Prudential Advisors, said the firm has the tools and resources to support Karason through the transition. Prudential Advisors supports more than 3,000 financial advisors across the country. It is part of Prudential Financial, which reported approximately $1.6 trillion in assets under management as of June 30. For Prudential, recruiting advisors with established practices offers a way to expand its wealth management business. For advisors such as Karason, the appeal could be access to a larger platform while maintaining a personalized approach with clients.

PR Newswire
Sep 3rd, 2026
Prudential Advisors recruits Zachary Karason with $106M in client assets from U.S. Bancorp

Prudential Advisors has hired Zachary Karason, a Cleveland-based financial advisor with over 12 years of experience, to join its Mid America Financial Group. Karason previously managed over $106 million in total client assets at U.S. Bancorp Advisors. Karason began his career at Merrill Lynch, where he became an assistant vice president, before moving to U.S. Bancorp Advisors as a wealth management advisor. He holds a bachelor's degree from Northwood University. At Prudential Advisors, Karason will access an expanded investment platform, enhanced planning resources, and technology to serve clients more effectively. The firm supports more than 3,000 financial advisors across the country and is backed by Prudential Financial, which manages approximately $1.6 trillion in assets.

Business Insider
Aug 30th, 2026
DBS keeps their Buy rating on Prudential (PRU).

DBS keeps their Buy rating on Prudential (PRU). Aug. 30, 2026, 07:25 AM In a report released on August 28, Ken Shih from DBS maintained a Buy rating on Prudential, with a price target of HK$138.00. The company's shares closed last Friday at p1,018.00. Shih covers the Financial sector, focusing on stocks such as AIA Group, Manulife Financial, and Prudential. According to TipRanks, Shih has an average return of 24.3% and a 77.27% success rate on recommended stocks. Prudential has an analyst consensus of Strong Buy, with a price target consensus of p1,408.35, representing a 38.34% upside. In a report released on August 27, Barclays also maintained a Buy rating on the stock with a £14.00 price target. Based on Prudential's latest earnings release for the quarter ending June 30, the company reported a quarterly revenue of p14.82 billion and a net profit of p946.18 million. In comparison, last year the company earned a revenue of p13.21 billion and had a net profit of p1.35 billion Based on the recent corporate insider activity of 22 insiders, corporate insider sentiment is positive on the stock. This means that over the past quarter there has been an increase of insiders buying their shares of PRU in relation to earlier this year. Read More on GB:PRU:

Sharecast
Aug 27th, 2026
AstraZeneca's Tezspire delivers positive Phase III results, Prudential increases share buyback programme.

AstraZeneca's Tezspire delivers positive Phase III results, Prudential increases share buyback programme. LONDON PRE-OPEN The FTSE 100 was expected to open 46.9 points lower ahead of the bell on Thursday, after wrapping up the previous session 0.07% softer at 10,878.12. STOCKS TO WATCH Drugmaker AstraZeneca said on Thursday that Tezspire had delivered positive Phase III results in eosinophilic oesophagitis, hitting both co-primary endpoints and all key secondary measures, with improvements sustained through 52 weeks. The CROSSING study showed Tezspire produced "statistically significant and clinically meaningful" gains in histologic remission and in the frequency and severity of dysphagia. AstraZeneca added that the safety profile was broadly in line with existing indications. Prudential raised its share buyback programme on Thursday after reporting strong first-half results, which showed adjusted operating pre-tax profits at the insurance and asset management company were up 10% at $1.52bn. Prudential added $300m to its planned share repurchases, taking its total buyback plan for the year to $1.5bn, while its interim dividend was also increased by 15%. NEWSPAPER ROUND-UP Levels of a toxic "forever chemical" rose to 13 times the legal limit during Thames Water pilots for a controversial multimillion pound water recycling scheme that will pump millions of litres of treated sewage into the River Thames during drought. The data from the pilots is in stark contrast to public comments from Thames Water that their water recycling project in south-west London will not harm the riverine environment. - Guardian Former JPMorgan Chase executive Jes Staley told US lawmakers he repeatedly shared confidential and market-sensitive bank information with Jeffrey Epstein and was at one point named as a trustee of his estate, according to a transcript released by the House oversight committee on Wednesday. These admissions come as lawmakers investigate the late convicted sex offender's ties with political and business elites. Staley appeared before the committee in July as part of its investigation into Epstein and his associate Ghislaine Maxwell. Transcripts from the meeting were released on Wednesday. - Guardian Octopus's inheritance tax scheme has been ditched by a string of leading wealth managers amid growing scrutiny over the fund's performance. St James's Place, Fairstone Group and Openwork Partnership, which advise millions of customers, have all stopped recommending the Octopus Inheritance Tax Service. OITS, a subsidiary of Octopus Group, has raised money from 18,000 pensioners with the promise of lowering their inheritance tax bills by investing in businesses to qualify for relief. - Telegraph The boss of a collapsed British shadow bank accused of £1.3bn fraud had been declared bankrupt shortly before he launched the company, it has emerged. Paresh Raja, who led mortgage lender Market Financial Solutions, was made bankrupt over a £350,000 debt just a year before the business started. He has been accused of "plundering" MFS to fund a lavish lifestyle that included buying "a vast number of cars" such as three Aston Martins, two Mercedes, six Ferraris and three Rolls-Royces. - Telegraph One of Australia's biggest investment companies has dropped KPMG as its new auditor as the firm faces "continued scrutiny" by the country's parliament. Macquarie Group said it would no longer recommend the appointment of KPMG Australia as its auditor at its annual shareholder meeting, and would instead maintain PwC in the role. The audit generates almost AUD $75m (£40m) a year in fees and is one of the most lucrative in Australia. - The Times Major indices closed lower on Wednesday as traders digested key US inflation data and Nvidia's latest quarterly numbers. At the close, the Dow Jones Industrial Average was down 0.21% at 53,463.88, while the S&P 500 shed 0.02% to 7,675.70 and the Nasdaq Composite saw out the session 0.08% softer at 26,130.20. Reporting by Iain Gilbert at Sharecast.com

The Real Deal
Aug 24th, 2026
Greystar offloads Elan Yorktown apartments for $99M as adjacent mall faces foreclosure.

Greystar offloads Elan Yorktown apartments for $99M as adjacent mall faces foreclosure. Venture of RPM Living and New York Life still confident in market fundamentals Not long after a suburban Chicago mall makeover hit stumbling blocks, Greystar offloaded a nearby apartment complex for $99 million. Charleston, South Carolina-based Greystar sold the 295-unit Elan Yorktown in Lombard to a venture of RPM Living and New York Life in a deal that closed last week and comes out to about $335,000 per unit, records show. The venture's purchase was supported by a $63.4 million mortgage from JPMorgan, mortgage records show. Greystar developed the property between 2017 and 2018 after spending about $1.6 million on the initial land acquisition and taking out a $56.5 million loan from CIBC. It's unclear what the company's total investment in the development was but the company last refinanced the property for $68 million with Acre. Representatives of RPM did not respond to requests for comment and representatives of Greystar declined to comment. The apartment building is next to the Yorktown Center Mall which is at the center of a $200 million redevelopment effort led by Los Angeles-based Pacific Retail Capital Partners. But Pacific Retail last month defaulted on a $107 million debt package secured by the mall after failing to repay the loan at its June 2026 maturity date. The default came just after Pacific Retail completed the first phase of the $200 million redevelopment plan. That phase included the addition of a public plaza and park, along with a separate 276-apartment building known as Reserve at Yorktown developed by project partner, Synergy Construction. The shopping mall's valuation has cratered since the loan was originated in 2014. An October 2024 appraisal valued the 787,000-square-foot mall at $60.4 million. That's a 75 percent decline from its $242.7 million valuation when CCRE Lending, a venture backed by U.S. Commerce Secretary Howard Lutnick's firm Cantor Fitzgerald, first made the loan in 2014. Cash flow began to unravel following the closures of Sports Authority in 2016 and Carson's in 2018, and then had its issues exacerbated by state-ordered retail shutdowns during the pandemic in 2020. KeyBank granted multiple maturity extensions over the past eight years, including a modification in August 2025 that pushed the loan's final deadline to June 2026. Still, multifamily properties have been outperforming other types of properties surrounding the mall. Torchlight Investors' Cityview at Highlands apartment complex hit a rough patch when interest rates started to rise in 2022, but has since stabilized, MorningStar data shows. Also nearby, MorningStar notes that the Haven at Highland owned by New York-based Churchwick Partners, boasted a strong performance with 94 percent occupancy as of last year and a debt-coverage-service-ratio over 1.5, meaning that the properties' net operating income is 150 percent higher than its debt service costs. Meanwhile, an adjacent office complex faced a drop-off in demand after the pandemic. In May, Bruce Stern's Red River Asset Management and Lincoln Property Company were hit with a foreclosure lawsuit over their 174,000-square-foot office building at 701 East 22nd Street after defaulting on a $15.2 million loan. RPM and New York Life are likely playing the long game as the Chicago suburbs' multifamily market continues to take off. Total multifamily sales volume in the suburbs increased by more than 67 percent year over year in the second quarter of 2026, a recent report from local brokerage Interra Realty found. RPM has been an active buyer in and around Chicago. In March, the firm bought the 294-unit Orland Ridge build-to-rent community in Orland Park for $102 million. And in July, RPM bought the SoNo East Apartments for $125.2 million in Lincoln Park from the New Jersey-based asset-management arm of Prudential Financial.