Social Media Manager

Role: Social Media Manager

Location: Toronto, Canada

THE ROLE

You'll be one of the people who makes Dove's social presence happen, day in, day out. From content ideation, trend tracking and scheduling  to community engagement, copy writing, and performance tracking, you'll manage the daily rhythm of Dove's social channels and ensure the brand shows up consistently and compellingly across platforms.

This is a role for someone who is organised, culturally-fluent, and genuinely enthusiastic about social media as a discipline. You understand what makes content work on TikTok versus Instagram versus YouTube, you can write copy that fits the tone of each platform, and you notice when something is trending before it peaks. We're looking for someone who is as comfortable managing a content calendar and pulling a performance report as they are drafting a reactive post or briefing a content creator on an emerging format.

Success means channels that run smoothly, content that consistently meets brand and platform standards, a community that feels listened to and engaged, and performance data that shows steady growth in reach, engagement, and brand affinity.

WHAT YOU'LL DO

Content Planning and Publishing

• Create and manage Dove's social content calendars across TikTok and Instagramand emerging platforms, ensuring a consistent cadence of planned, campaign, and reactive content
• Schedule and publish content across platforms, ensuring every post meets brand guidelines, platform specifications, and accessibility standards (captions, alt text, format requirements)
• Write and adapt social copy for each platform, ensuring Dove's tone of voice is consistent, compelling, and native to the channel
• Coordinate with the creative team and content creators to ensure assets are delivered on time, correctly formatted, and ready to publish
• Support the Senior Social Media Manager in planning always-on content, campaign activations, and seasonal or product-launch moments

Community Management and Engagement

• Monitor Dove's social channels daily, responding to comments, messages, and mentions in a timely, on-brand, and thoughtful manner
• Engage proactively with Dove's audience, fostering a sense of community and connection that reflects the brand's values of inclusivity and real beauty
• Track trending topics, hashtags, cultural moments, and platform features, flagging relevant opportunities to the wider team and, where appropriate, drafting reactive content
• Identify opportunities to surprise and delight Dove's audience through creative engagement, timely responses, and community-building moments

Performance Tracking and Reporting

• Track and report on social content performance across platforms, compiling regular reports on key metrics including reach, engagement, saves, shares, and audience growth
• Use native platform analytics and social management tools to monitor content effectiveness, identify trends, and flag insights that can inform future content decisions
• Support the Senior Social Media Manager and Data Analyst in building a continuous learning loop between content output and performance data

Collaboration and Coordination

• Collaborate with content creators, designers, and copywriters to ensure social assets align with the content calendar and campaign objectives
• Support the coordination of influencer and creator content within the publishing schedule, ensuring assets are approved, scheduled, and tracked
• Work closely with the Dove brand team on day-to-day social activity, keeping stakeholders informed of what's publishing, what's performing, and what's coming next
• Support briefing processes, helping to translate client briefs and campaign objectives into clear direction for the creative team

Platform Expertise and Trends

• Stay current with social platform updates, algorithm changes, new features, and emerging content formats, sharing relevant developments with the team
• Contribute ideas for new content formats, series, and engagement approaches based on platform evolution and audience behaviour
• Ensure the studio's content approach reflects the latest platform best practices for organic reach and engagement

WHAT YOU BRING

• 3-5 years of experience in social media management for consumer brands, ideally in beauty, personal care, wellness, or FMCG
• Strong platform fluency across TikTok, Instagram, YouTube, and emerging social channels, including an understanding of content formats, algorithms, audience behaviours, and publishing best practices
• Experience managing social content calendars and publishing workflows across multiple platforms
• Solid copywriting skills, with the ability to write platform-native social copy that reflects a brand's tone of voice and connects with diverse audiences
• Experience with community management, including responding to comments and messages, engaging with audiences, and maintaining a consistent, on-brand presence
• Familiarity with social media management tools (such as Sprinklr, Hootsuite, Sprout Social, or similar) and native platform analytics
• The ability to track and report on social performance metrics, with a good understanding of what the numbers mean and how they inform content decisions
• Strong organisational skills, with the ability to manage multiple workstreams, competing deadlines, and day-to-day publishing demands without losing attention to detail
• A genuine interest in social culture, digital trends, and the evolving beauty and personal care landscape
• A collaborative, proactive working style, with the confidence to flag opportunities, raise issues, and contribute ideas
• Professional proficiency in English; additional languages are a plus

Gen AI and Agentic Thinking:

• Basic proficiency with Gen AI tools (such as ChatGPT, Claude, Copy.ai, Grammarly) to support copy drafting, content ideation, trend research, and reporting
• An agentic approach to your work: ability to self-organise, manage priorities, find efficient solutions, and take initiative across a busy, multi-platform workload
• Willingness to experiment with AI tools as part of the social workflow, understanding when they add value and when human creativity, cultural nuance, and community instinct are needed
• Understanding of AI limitations, with an eye for outputs that feel authentic and on-brand versus generic
• At the time of this posting, the base salary for this position may range from $85,000.00 CAD to $95,000.00 CAD.Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just onecomponent of OLIVER’s total compensation package.

Req ID: 16957

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