About Us: Passport Design, A VML Company

Passport Brand Design is a creative branding company offering creative leadership to companies of all sizes. For over 20 years, Passport Brand Design has worked across multiple categories, in multiple markets throughout Australia, Asia and North America. We’ve built a team with extensive knowledge, insight and a global perspective.

In partnership with VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

ABOUT THE ROLE:

We’re looking for a passionate, energetic, relentlessly curious and proactive creative thinker to fulfill the position of Copywriter. The ideal candidate will have a strong desire to create something outside of the traditional agency mold, which will help take our work to the next level. Firm deadlines, quick turnaround times, and fluctuating workloads are common for this position; the Copywriter will have the ability to thrive in this dynamic atmosphere and will be able to handle these challenges with confidence and grace. 

DESIRED QUALITIES OF COPYWRITER AT PASSPORT:

• Translate concepts into effective messages by writing clear, persuasive original copy for a large North American client in the tobacco / vaping category
• Writing up ideas for presentations, proposals, marketing plans, and variety of other formats and mediums
• Writing copy for scripts, and more
• Working with the creative team to create decks with a strong focus on ideas and visuals
• Collaborate with agency team members from creative, account management, production, strategy to produce smart, powerful work
• Contribute conceptual thinking in the creation of integrated campaigns, working across traditional, digital and social media, packaging, products, etc.
• Creative ideation for a variety of campaigns
• Develop a working knowledge of our clients’ brands, and produce creative copywriting that supports and strengthens their initiatives
• Research industry and social media trends; interesting stories and news related to clients in order to help generate innovative concepts that will effectively contribute to overall creative strategy and campaign success
• Participate in briefs, brainstorms, team meetings and presentations to clients
• Revise or redevelop creative in response to feedback from the creative director, account team or clients

REQUIREMENTS:

• Minimum 3+ years experience in marketing and advertising
• Proven track record successfully selling creative to big-brand clients and prospects
• Ability to think strategically, conceptualize creatively and see the concept through to flawless execution
• A working understanding of how composition, information hierarchy, and typography work together to drive home a message

• Polished client presentation skills demonstrating a clear vision of how the work addresses the client challenge
• Desire to work collaboratively as part of a larger team in a fast-paced environment
• Alcohol, tobacco/cannabis and pharma experience a plus

• A body of work that showcases your writing chops across a variety of clients with an innate ability to bring to life the nuances of a brand’s unique voice