Responsibilities:

• Gain an understanding of key personas, use cases, and value drivers for Coupa products
• Develop clear, concise, and compelling product positioning and messaging
• Enable sales and customer success organizations to effectively understand and articulate the value of Coupa’s offerings
• Create and manage the right set of sales tools, collateral, and enablement processes
• Develop and deliver insightful market and competitive intelligence
• Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue
• Partner with Product Management to launch product releases, help shape product roadmap and vision, and drive product adoption
• Identify customers to develop references, case studies, and champions
• Evangelize the Coupa story by delivering compelling presentations at live and virtual events
• Spend time in the field with customers and prospects, to support deals and better understand market needs and key personas

Requirements:

• 5+ years of experience in product marketing including proven success in driving messaging, positioning and sales enablement
• Must be able to switch regularly and rapidly between strategy and execution
• Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems
• Ability to gather intelligence from data, present findings and decisions, influence executive stakeholders, and execute independently on initiatives
• Ability to work cross-functionally, command respect, and influence without authority, i.e. a driver
• Outstanding oral and written communication skills
• Bachelor’s degree or equivalent experience required

Preferences:

• Experience with marketing Procurement or Finance B2B SaaS products a plus
• Experience in the FinTech, Payments, or Treasury Management industries a plus
• Experience with CRM (Salesforce.com) a plus