Full-Time

Field Marketing Manager

Posted on 5/1/2024

Contentful

Contentful

501-1,000 employees

Composable content platform for digital experiences

Data & Analytics
AI & Machine Learning

Senior

New York, NY, USA

Required Skills
Sales
Adobe Photoshop
Salesforce
Marketing
Requirements
  • Bachelor's degree
  • 5+ years of B2B working experience in the field marketing and/or marketing space
  • Passionate about the role field marketing plays and excited to bring new fresh ideas to Contentful
  • Knowledge of the customer experience landscape is recommended
  • Previous experience managing ABM events and ABM marketing campaigns
  • Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
  • Ability to work independently and in a group setting
  • Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
  • Strong written and verbal communication skills
  • Acute attention to detail; demonstrated ability for accuracy and thoroughness
  • Ability to work effectively with internal and external clients
  • Proven negotiation, problem-solving, organization and project management skills
  • Experience handling large budgets
  • Knowledge of Adobe Programs (Photoshop, Illustrator), Marketo and Salesforce is not required but helpful
  • Ability to travel domestically is required; some international travel may occur in the future as well.
Responsibilities
  • Coordinate territory planning and execution with sales & marketing stakeholders
  • Manage all aspects of event and digital-event coordination
  • Manage account-based marketing activities
  • Conduct post-event/campaign evaluations and ROI analysis
  • Strategize, order and deliver promotional items
  • Maintain event and campaign documents
  • Complete quarterly budget reviews and ROI analysis
  • Achieve benchmarked ROI metrics
  • Successfully prioritize and manage multiple projects simultaneously

Contentful specializes in a composable content platform that facilitates the creation of digital experiences by integrating systems like Shopify and Google Analytics 4, and leveraging AI for content generation. The platform's focus on enhancing collaboration and providing enterprise-grade capabilities makes it a prime environment for professionals looking to influence digital transformation and drive business growth. Their commitment to empowering users and simplifying content orchestration positions them as a leader in the digital experience industry.

Company Stage

Series F

Total Funding

$349.6M

Headquarters

Berlin, Germany

Founded

2013

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

9%