Group Manager

Group Manager, Product (Remote)

Overview:

As a Group Product Manager at Weedmaps, you will play a pivotal leadership role responsible for the heart of our platform: the Core Marketplace. You will lead a dedicated team of product professionals in executing a roadmap that defines how millions of users interact with the cannabis economy. This is a high-impact position where you will oversee the strategic direction of our most critical surfaces – including Search, Discovery, Product Recommendations, and overall Marketplace UX – while masterfully managing the intersection of monetization and user experience. You are not just building features; you are balancing the needs of a multi-sided ecosystem to ensure our shoppers find exactly what they need while delivering sustainable business results.

As a product leader, you will partner with other executives to translate a bold product vision into strategic technological decisions. You will drive accountability and metrics ownership, turning high-level strategy into tangible results. Your team will be responsible for making it easier for shoppers to learn about cannabis, engage with brands, find dispensaries, and complete their order flows seamlessly. Part of your mission is to foster a culture of innovation within your team, creating best-in-class solutions that deliver an amazing consumer experience and drive growth for Weedmaps and our business partners.

A bit about you: You are passionate about marketplaces, advertising products, and the evolving mobile commerce landscape. You have a deep understanding of the user journey—from acquisition through discovery to checkout—and ideally, you have proven experience navigating the complexities of high-traffic, multi-sided platforms. You are an expert at discovering user pain points and working across a matrixed organization to simplify complex problems into elegant, scalable solutions. You have a track record of starting, growing, and refining product lines with a focus on both quick wins and long-term strategic health.

You are also an experienced people manager who is deeply invested in mentoring and growing Product Managers. You are strategic, data-driven, and capable of leading through influence across analytics, design, marketing, and sales. You believe in the power of strong go-to-market partnerships and are committed to building a world-class marketplace that defines the cannabis space. Most importantly, you thrive in a fast-paced environment and enjoy the journey of building something transformative alongside world-class colleagues.

The impact you'll make:

• Own the Marketplace Roadmap: Lead the strategic vision and execution for the Core Marketplace pillar, specifically driving innovation in Search, Discovery, Product Recommendations, and overall Site UX.
• Balance the Ecosystem: Masterfully manage the critical trade-offs between monetization (Ad Units) and consumer experience, ensuring revenue goals are met without compromising user retention or journey fluidity.
• Scale the Team: Manage, mentor, and grow a team of Product Managers, establishing high standards for product specs, data rigor, and career development.
• Drive Cross-Functional Alignment: Partner deeply with Engineering, Design, and Data Science leadership to ensure technical feasibility, design excellence, and algorithmic accuracy.
• Translate Strategy to Revenue: Work closely with Sales and Marketing to define business cases and go-to-market strategies that turn marketplace capabilities into tangible business results.
• Obsess Over the User & Industry: Maintain a deep understanding of the cannabis consumer and the competitive landscape to stay ahead of mobile commerce and e-commerce trends.
• Data-Driven Decision Making: Utilize quantitative research, UI/UX studies, and marketplace analytics to identify growth opportunities and refine the "find-to-order" conversion funnel.
• Rigorous Communication: Ensure all product initiatives have a clear "why" by overseeing the documentation of thorough PRDs, business rationales, and success metrics.
• Build & Retain Talent: Lead the recruitment and onboarding of high-performing Product Managers; develop a talent pipeline that supports the future growth of the pillar.
• Performance Excellence: Establish and leverage clear KPIs to measure team impact; provide consistent, actionable feedback and comprehensive performance reviews.
• Cultivate a "Product First" Culture: Champion a culture of continuous learning and accountability; proactively identify and remove organizational roadblocks.
• Technical & Tooling Mastery: Ensure all direct reports are highly proficient in our product stack – including self-service analytics, feature rollout/experimentation, and agile project management.
• Matrix Leadership: Teach and model effective stakeholder management, helping your PMs navigate complex relationships with Engineering, Sales, and Design in a matrixed environment.

What you've accomplished:

• Education: Bachelor’s Degree in a relevant field or equivalent professional experience.
• Proven Leadership: 8+ years of product management experience with a focus on high-traffic marketplaces; including 2+ years of direct people management.
• Marketplace Expertise: Deep experience in at least two of the following: E-commerce, AdTech/Monetization, or Search/Discovery platforms.
• Technical Partnership: Demonstrated success working closely with Engineering and Data Science teams to build alignment on complex technical roadmaps.
• Strategic Analytics: Experience developing and refining sophisticated KPIs to measure team performance, product health, and business impact.

Bonus points: 

• The "Balanced" PM: A track record of successfully balancing monetization (Ad units) with high-quality consumer experiences (Discovery/UX).
• Cannabis Industry Interest: A natural curiosity for the Cannabis economy and its unique regulatory and UX challenges.
• Consumer Empathy: Exceptional ability to translate customer pain points into elegant product solutions that drive both user delight and revenue.
• Communication Excellence: Persuasive written and verbal communication skills, with the ability to distill complex marketplace dynamics into clear narratives for executive stakeholders.

The base pay range for this position is $164,953 - $194,896 per year

 2026 US Benefits for Full Time, Regular Employees:

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave