Full-Time

Paid Search Specialist

Fixed Term

Posted on 4/10/2024

Cloudflare

Cloudflare

1,001-5,000 employees

Secures, optimizes Internet applications and networks

Hardware
Consumer Software

Mid

London, UK

Required Skills
Management
Google AdWords
Marketing
Search Ads 360
Data Analysis
Requirements
  • 3+ years working with paid search channels including Google Ads and Microsoft Ads, ideally within B2B
  • Deep experience working directly within paid search advertising accounts with a keen eye for detail at executing bulk changes
  • Ability to determine, understand and set up bid strategies that incorporate multi layers of data to drive engaged, high quality leads
  • Experience applying testing methodologies to support ongoing improvement and evolution of search campaigns
  • Experience optimizing to multiple conversion points within the B2B buying cycle
  • Experience working with enterprise paid search optimization platforms such as Search Ads 360, Marin Software or Skai a plus
  • Experience developing presentation decks summarizing key insights and recommendations
  • Excellent planning, project management, prioritization skills
  • Strong data-management skills
  • Strong analytical skills to analyze campaign effectiveness and ROI
  • Positive and flexible attitude for working in a fast-paced environment
  • Great attention to detail, time management, and organization skills
  • Additional languages a bonus: French, German, Spanish
Responsibilities
  • Implement and support global paid search campaigns, including but not limited to campaign setup, strategy development, organization, and management for Cloudflare’s global enterprise campaigns.
  • Daily use of paid search platforms, reporting, analytics, and trend tools.
  • Campaign optimization: keyword and search term management, ad copy creation and testing, landing page testing, and bid and budget management.
  • Partner with the regional digital marketing team leads to understand requirements, challenges and ongoing resource requirements and create solutions at a global level across multiple languages.
  • Collaborate with globalisation team and local teams for asset translation and optimization of localised campaigns
  • Track and monitor reporting of campaign results on a weekly/quarterly/ad hoc basis.
  • Campaign budget allocation & monitoring to ensure proper pacing and efficiency.
  • Effectively communicate insights and trends based on campaign performance.

Cloudflare, Inc. provides a unified networking and security platform that secures, optimizes, and accelerates websites, APIs, and Internet applications. Their technologies include a global scale network and data, fully programmable network, zero trust services, website and app performance optimization, website and app security, network security and performance solutions, and a developer platform for serverless code deployment.

Company Stage

Series E

Total Funding

$354.3M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

8%

1 year growth

15%

2 year growth

43%

Benefits

Competitive salaries

Take-what-you-need paid vacation policy

Comprehensive health plans and benefits

Paid maternity and paternity leave

Commuter and ride share options

Returnships

INACTIVE