Full-Time
Paid Search Specialist
Fixed Term
Posted on 4/10/2024
Secures, optimizes Internet applications and networks
Mid
London, UK
- 3+ years working with paid search channels including Google Ads and Microsoft Ads, ideally within B2B
- Deep experience working directly within paid search advertising accounts with a keen eye for detail at executing bulk changes
- Ability to determine, understand and set up bid strategies that incorporate multi layers of data to drive engaged, high quality leads
- Experience applying testing methodologies to support ongoing improvement and evolution of search campaigns
- Experience optimizing to multiple conversion points within the B2B buying cycle
- Experience working with enterprise paid search optimization platforms such as Search Ads 360, Marin Software or Skai a plus
- Experience developing presentation decks summarizing key insights and recommendations
- Excellent planning, project management, prioritization skills
- Strong data-management skills
- Strong analytical skills to analyze campaign effectiveness and ROI
- Positive and flexible attitude for working in a fast-paced environment
- Great attention to detail, time management, and organization skills
- Additional languages a bonus: French, German, Spanish
- Implement and support global paid search campaigns, including but not limited to campaign setup, strategy development, organization, and management for Cloudflare’s global enterprise campaigns.
- Daily use of paid search platforms, reporting, analytics, and trend tools.
- Campaign optimization: keyword and search term management, ad copy creation and testing, landing page testing, and bid and budget management.
- Partner with the regional digital marketing team leads to understand requirements, challenges and ongoing resource requirements and create solutions at a global level across multiple languages.
- Collaborate with globalisation team and local teams for asset translation and optimization of localised campaigns
- Track and monitor reporting of campaign results on a weekly/quarterly/ad hoc basis.
- Campaign budget allocation & monitoring to ensure proper pacing and efficiency.
- Effectively communicate insights and trends based on campaign performance.
Cloudflare, Inc. provides a unified networking and security platform that secures, optimizes, and accelerates websites, APIs, and Internet applications. Their technologies include a global scale network and data, fully programmable network, zero trust services, website and app performance optimization, website and app security, network security and performance solutions, and a developer platform for serverless code deployment.
Company Stage
Series E
Total Funding
$354.3M
Headquarters
San Francisco, California
Founded
2009
6 month growth
↑ 8%1 year growth
↑ 15%2 year growth
↑ 43%Benefits
Competitive salaries
Take-what-you-need paid vacation policy
Comprehensive health plans and benefits
Paid maternity and paternity leave
Commuter and ride share options
Returnships