Senior Marketing Manager
Updated on 5/25/2023
San Francisco, CA, USA
Experience Level
Desired Skills
  • Bachelor's degree required, with a focus in Marketing, Business, or Communications preferred
  • Master's degree preferred, with a focus in Marketing or relatable field
  • 6+ years of marketing experience in gaming (mobile gaming a plus)
  • Awareness of game-specific marketing tactics including mobile marketing strategies
  • Ability to prioritize and drive multiple marketing deliverables to execution with minimal supervision in a fast-paced environment, working with cross-functional, geographically dispersed teams (including international partners)
  • Excellent writing / communication skills; experience working in close collaboration with creative services teams
  • Demonstrable critical thinking and analytical skills with a strong attention to detail
  • Comfortable and experienced working with product, engineering and design teams
  • Excited by the fast-paced environment and passionate about video games/or anime and entertainment space
  • Kind, team-oriented, highly self-motivated, and have a stellar work ethic
  • Create and support end-to-end marketing and promotion strategies with the ability to define growth goals and own KPIs, forecasts, marketing channels and tactics
  • Collaborate on marketing plans across various teams, including website, events, social, email, paid media, PR, and more
  • Determine marketing plan deliverables, including graphic design, copy, and content needs, and collaborate with internal teams and external partners on necessary approvals
  • Immersion into the games you are marketing to serve as the internal expert on the game brand and messaging elements, educating other teams completing the marketing plans
  • Monitor marketing plan performance, produce reporting that demonstrates marketing impact on KPIs, and use data to inform and improve ongoing as well as new marketing campaigns
  • Coordinate with Senior Marketing Manager(s) and Director, Games Marketing to ensure alignment across Crunchyroll Games marketing strategy and prioritization

501-1,000 employees

Anime streaming service