Job Description

The Associate Director, Media Planning & Strategy defines daily functional management of client needs and lead the day to day work of the Strategy team who possesses a deep expertise in HCP. You will report to either the Director, Strategy or VP, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

• You will possess a deep understanding of the HCP (Health Care Professional) audience
• You will further develop your expertise in different media research tools
• You will provide support the Director, Strategy and VP, Strategy
• You will manage a team of direct and indirect reports and manage them in
• Onboarding
• Performance Management’
• Provide training processes and tools
• Manage and delegate team workload
• Responsible for the outcomes and deliverables of the team
• Coach team to achieve client and agency requests
• You will manage one to multiple client accounts and specialize in HCP planning and strategy and will transition between them conducting the following activities:
• You will provide the initial perspectives on media strategies
• You will provide input to client to help shape their marketing priorities
• You will develop a daily relationship with appropriate clients on assigned brands
• You will oversee overall media strategy, approach, and plan on each account
• You will manage the media channel mix and initial budget allocation & rationale
• You will represent the interests of other capability teams in client and agency partner meetings
• You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs
• Push for continuous improvement of self, team, and client deliverables
• You may be asked to contribute to new business and organic growth efforts

Qualifications

• 6+ years media planning experience·
• 1+ years HCP media planning and media strategy experience
• 2+ years management experience
• 1+ year of cross-channel media planning experience·
• Familiarity with standard media research and planning tools (e.g. Clear Decisions)·
• 1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)

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