Full-Time

VP – Product Portfolio Marketing

Posted on 8/1/2025

edmentum

edmentum

1,001-5,000 employees

K-12 educational software with personalized learning

Compensation Overview

$165k - $210k/yr

Remote in USA

Remote

Category
Growth & Marketing (2)
,
Required Skills
Market Research
Data Analysis
Requirements
  • You are a strategic thinker with a strong operational mindset
  • You have deep expertise in leading product marketing teams within B2B organizations
  • You are an experienced leader of senior marketers and cross-functional teams
  • You have a proven track record in go-to-market strategy for complex solution portfolios
  • You understand the K–12 education market and its customer personas (preferred)
  • You are skilled at translating research and data into actionable insights
  • You are confident presenting executive-level business cases and value propositions
  • You build inclusive, collaborative, and high-performing teams
  • You influence across functions without formal authority
  • You are familiar with enterprise marketing tech stacks and digital channels
  • You thrive in fast-paced environments with strong project management skills
  • You communicate with clarity and impact
  • You are data-driven and focused on measurable outcomes
  • You are willing to take on evolving responsibilities based on business needs
Responsibilities
  • Architect and lead compelling positioning and messaging strategies that elevate Edmentum’s brand and fuel market growth
  • Inspire and develop a high-performing team of product and research marketers, fostering innovation and collaboration
  • Drive cross-functional alignment with product, sales, customer success, and strategy teams to deliver unified go-to-market execution
  • Champion market and customer research initiatives that shape strategic decisions and sharpen our competitive edge
  • Launch and scale impactful commercialization plans that support business goals and accelerate solution adoption
  • Spearhead thought leadership and content strategies in partnership with brand and demand teams to attract and retain customers
  • Serve as a strategic voice within the executive team, representing market insights and customer needs to influence enterprise direction

Edmentum provides educational technology tools for K-12 schools to improve student outcomes. Its solutions are designed to be integrated into existing curricula and use data from student performance to tailor learning experiences, address knowledge gaps, and improve concept mastery, including support for credit recovery. The product suite is accessed via subscriptions and licenses by schools and districts, enabling teachers to deliver personalized instruction through data-driven insights. The company differentiates itself through a large-scale reach (serving tens of thousands of schools and millions of students globally) and a strong focus on educator support, data analytics, and curriculum-aligned interventions. The goal is to help educators boost student achievement by providing practical, data-informed tools that enhance classroom instruction and learning outcomes.

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$168M

Headquarters

Bloomington, Indiana

Founded

1960

Simplify Jobs

Simplify's Take

What believers are saying

  • John Linton joined as CRO April 2025 to drive global sales growth.
  • Courseware wins 2025 Tech & Learning, EdTech, Breakthrough Awards for excellence.
  • Partnership with America Succeeds integrates durable skills into middle school courses.

What critics are saying

  • Magma Math's $10M funding erodes Exact Path math revenue in 12-24 months.
  • Teacher shortage recovery cuts EdOptions Academy virtual demand in 12-24 months.
  • Providence Equity's 5-7 year exit forces cost-cutting, degrades products in 18-36 months.

What makes edmentum unique

  • Courseware Elementary launched January 2026 unifies K-12 digital curricula on one platform.
  • MajorClarity acquired October 2025 creates end-to-end career discovery to postsecondary planning.
  • Roadtrip Nation partnership embeds career stories into Courseware for authentic engagement.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Wellness Program

Company News

Edmentum
Mar 19th, 2026
Edmentum and Roadtrip Nation Q&A: integrating career exploration into core curriculum.

Edmentum and Roadtrip Nation Q&A: integrating career exploration into core curriculum. Mar 19, 2026 Edmentum has teamed up with Roadtrip Nation to launch its first-ever integration of real-world career storytelling directly into core, credit-bearing curriculum. Codesigned with Edmentum, this partnership brings Roadtrip Nation's student-driven career exploration interviews straight into Edmentum Courseware, infusing lessons with authentic voices and lived experiences. By embedding these stories seamlessly into evidence-based curriculum, Edmentum, Inc. is giving students meaningful, relevant connections that spark curiosity and support college and career readiness, all without adding extra work for teachers. What is Roadtrip Nation? Roadtrip Nation, known for its Emmy Award-winning career exploration videos available through PBS, produces unscripted interviews of professionals talking candidly about their paths, challenges, doubts, and decisions in their professional journeys. After engaging, 69% of students reported viewing their education as relevant to their lives. These student-led conversations provide an honest look into people who have built meaningful careers, often in unexpected ways, to prompt thinking and curiosity. The results are clear: after watching, 61% of students discovered career paths they hadn't previously considered. Why are Edmentum and Roadtrip Nation collaborating? The partnership is designed to directly address two of the biggest challenges facing K-12 education today - low student engagement, including chronic absenteeism, and the widespread lack of preparedness for postsecondary pathways. By weaving authentic career stories into everyday learning, the initiative brings real-world relevance into the classroom, helping students see purpose in what they're studying. These genuine narratives not only make lessons more meaningful but also strengthen students' sense of agency, empowering them to take ownership of their futures. How will the videos be integrated into the curriculum? Roadtrip Nation videos will be embedded directly into Edmentum Courseware lessons, enhancing learning without disrupting the proven curriculum already in place. Each video is carefully curated by Edmentum's curriculum experts to ensure standards alignment and relevance, while the student-led interview style brings an authentic, curiosity-driven energy to instruction. This approach not only enriches the learning experience but also invites students to actively connect with real stories and real people. What benefits does Roadtrip Nation bring to students? Students will gain clear, real-world connections to the concepts they're learning by hearing from diverse professionals who share their personal career journeys. These stories help students build a stronger sense of relevance and agency, sparking curiosity and opening their eyes to pathways they may not have previously considered. Backed by research, the integration also supports improved engagement and attendance, creating a more meaningful and motivating learning experience. How does this help with student engagement? Research shows the impact is already clear: in a San Jose study, nearly seven in ten students reported that their education felt more relevant after engaging with Roadtrip Nation content. Edmentum Courseware's digital curricula augments that with a layer of mastery-based, active learning that keeps students motivated and engaged in learning, including in Clover, SC, where students using Courseware experienced 23% fewer absences. How does Roadtrip Nation support career readiness? Roadtrip Nation's story-driven interviews give students an honest look at the many ways careers can unfold, helping them understand different trajectories and explore options they may never have encountered otherwise. By hearing directly from professionals about the challenges, choices, and growth they've experienced, students become more confident and better prepared for post-secondary opportunities. The impact is clear: in a Stanford study, more than 60% of participating students discovered new potential career paths after engaging with Roadtrip Nation content. When will the integrated content be available? The integration will roll out in phases, beginning with high school core courses for the 2026-27 back-to-school season. Middle school courses will follow, expanding access to these real-world career stories across grade levels. Additionally, select videos will be incorporated into Edmentum's MajorClarity college and career planning platform, offering students even more opportunities to explore meaningful pathways for their future. Which students and educators will benefit? The integration is designed to support a wide range of learners and educators, whether students are using Edmentum Courseware in traditional classrooms or working with virtual instructors through EdOptions Academy. It also benefits teachers and counselors by providing curated, career-connected content that enhances instruction without adding to their workload, making it easier to bring real-world relevance into every learning environment.

The Manila Times
Jan 15th, 2026
Edmentum Launches Courseware Elementary, Bringing K-12 Digital Curricula Together on Award-Winning Platform

Edmentum launches Courseware Elementary, bringing K-12 digital curricula together on award-winning platform. By GlobeNewswire January 15, 2026 Flexible K-5 curricula with standards-aligned full-year courses in English language arts, math, science, social studies, art, health and physical education enhances districts' ability to meet the needs and interests of every learner Bloomington, Minn., Jan. 15, 2026 (GLOBE NEWSWIRE) - Edmentum today announced the launch of Courseware Elementary, standards-aligned digital curricula for K-5. Courseware Elementary combines with the award-winning Courseware library for grades 6-12 to provide school districts with a research-backed, comprehensive K-12 digital curricula solution available on a single platform. "Elementary students and their families are increasingly interested in flexible options that provide access to high-quality courses in their preferred learning environment," said Amanda Kocon, Chief Strategy & Operations Officer for Edmentum. "And, we know school districts desire and deserve solutions that expand options for students while engaging them deeply and maintaining rigor. We're proud to introduce our newest digital curricula, Courseware Elementary, to address these needs directly. As an expansion of our award-winning Courseware solution, this meaningfully advances districts' ability to provide student-centered learning that addresses complex needs and interests across K-12." Courseware Elementary includes a robust catalog of full-year courses in English language arts, math, science, social studies, art, health and physical education. The courses are built on StrongMind's award-winning curricula, aligned to state and national standards, and validated by Quality Matters and Digital Promise. Powered by Edmentum's student-friendly platform, Courseware Elementary equips school and district leaders to deliver superior, developmentally appropriate instruction. Some important highlights of the courses and curricula include: * Vibrant multi-sensory learning, including a dynamic mix of videos, animations, infographics and hands-on projects to engage young learners * Research-backed Universal Design for Learning (UDL) with built-in scaffolds to create flexible learning aligned to individual student needs * Appropriately paced and chunked content allowing students to learn, practice and get feedback before moving ahead At the secondary level, Courseware has won numerous awards, including recognition in the 2025 Tech & Learning Awards of Excellence, EdTech Awards and EdTech Breakthrough Awards. Now, with elementary curricula as part of the same robust platform, administrators can benefit districtwide from proven instructional tools, enhanced reporting for their K-5 students, and flexible implementation in traditional, virtual or blended classroom settings. Courseware Elementary curricula can be delivered by in-district teachers or paired with virtual instruction through Edmentum's EdOptions Academy, ensuring that students stay connected to their district and receive instruction from certified teachers even when learning virtually. Whether families choose a virtual option for health reasons, flexible schedules, learning preferences, or another purpose, districts will be able to provide an appealing option for elementary learners. Beginning in the 2026-27 school year, districts will have access to the fully integrated Courseware Elementary library within the Edmentum platform, offering a consistent experience across grade levels. Schools and districts will benefit from seamless alignment not only with Courseware for grades 6-12, but also with Exact Path on the same platform. Learn more by visiting edmentum.com. About Edmentum Edmentum believes that every student deserves the opportunity to thrive everywhere learning occurs - whether they seek to catch up, stay on track, or chart their own path. When you pair Edmentum's comprehensive, research-backed learning acceleration solutions with empowered and supported educators, you can change the direction of students' lives. We partner with K-12 educators in all 50 states and 100+ countries worldwide to design, implement, and sustain the programs that deliver on this shared promise of learning acceleration for every student.

Education Week
Oct 30th, 2025
Magma Math Raises $10M for AI Platform

Edmentum has acquired MajorClarity, a college and career readiness tool, to enhance its product suite, accelerating its roadmap by three years. The acquisition allows Edmentum to better connect students' academic work with career goals. Meanwhile, Magma Math raised $10 million from Five Elms Capital to expand its AI-powered K-12 math platform in the U.S., Sweden, the U.K., and Germany, aiming to improve math proficiency at scale.

Yahoo Finance
Oct 29th, 2025
New Acquisition by Edmentum Creates Comprehensive Platform to Help Students Chart Their Path Beyond High School

New acquisition by Edmentum creates comprehensive platform to help students chart their path beyond high school. BLOOMINGTON, Minn., Oct. 29, 2025 /PRNewswire/ - Edmentum announced its acquisition of MajorClarity, a tool that translates students' career discovery into actionable academic plans and postsecondary opportunities, from Paper. MajorClarity expands the Edmentum Career offering to become the only end-to-end solution connecting career discovery, academic planning, high-impact curricula, and certification preparation for both college-bound and career-ready pathways. Edmentum Career features 180+ CTE semesters with embedded durable skills, aligned to 57 multi-year pathways across grades 6-12. It enables students to build a deeper connection to their learning, engage in personalized career exploration, and successfully advance into relevant, desired next steps after graduation. A recent study from Gallup, the Walton Family Foundation, and Jobs for the Future found that Gen Z students have little awareness of postsecondary options, especially the available choices other than paid work or earning a bachelor's degree - such as earning an associate's degree, gaining certifications, or pursuing an internship or apprenticeship. Further, fewer than 30% of high school students feel "very prepared" to pursue any of the postsecondary options they are considering. The combined MajorClarity and Edmentum Career solution addresses these challenges directly by taking students through the full sequence from identifying their interests and learning about aligned careers, all the way through to real postsecondary preparation | including completing a capstone course to solidify employability and studying two-year or four-year colleges and technical schools relevant to their preferred course of study. "In the pursuit of college and career readiness for high school graduates, there has long been a gap between the vision - access and opportunity for all students, exposure to relevant and high-demand options, rigorous workforce-aligned learning, and the ability to enter into and succeed in both college and career - and the means for practical, scalable implementation. We believe those days are over," said Jamie Candee, President & CEO of Edmentum. "It is with tremendous enthusiasm that I announce Edmentum's acquisition of MajorClarity. This platform will combine with our robust Edmentum Career solution to transform school districts' vision of what they want to achieve, combined with their knowledge of what their curriculum and programs can support, into an actionable, sustainable system to ensure every learner is set up for postsecondary success."

PR Newswire
Aug 15th, 2025
The Vistria Group Adds Dr. Janice Jackson as Executive in Residence

The Vistria Group adds Dr. Janice Jackson as Executive in Residence.

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