Demand Generation Manager
Posted on 3/8/2023
INACTIVE
Trulioo

201-500 employees

Global identity verification platform for businesses
Company Overview
Trulioo stands out as a leader in global identity verification, with its platform enabling organizations to overcome compliance challenges and verify over 5 billion individuals and 300 million businesses in real-time. The company's use of world-class technology makes identity verification more efficient, thereby facilitating global digital economy participation. Furthermore, Trulioo's commitment to accuracy is evident in their ability to provide verification results tailored to specific requirements through batch data testing.
Data & Analytics

Company Stage

Series D

Total Funding

$470.8M

Founded

2011

Headquarters

Vancouver, Canada

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

4%
Locations
Vancouver, BC, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Salesforce
Marketing
Requirements
  • Solid knowledge and hands-on experience with Demand Gen technology stack, including Salesforce, SalesLoft, 6sense, and Marketo
  • Knowledge and experience leveraging B2B databases such as ZoomInfo and Lusha with an ability to develop in-depth understanding of locating appropriate target persona and company criteria
  • Excellent written & verbal communication skills
  • Ability to manage multiple projects at various levels of scale, with a high-quality of output
  • 5+ years of demand generation experience
  • Bachelor degree in marketing, communications or a related field preferred
  • Previous B2B experience preferred
  • Previous Account-Based Marketing experience preferred
  • Experience working within a collaborative and cross-functional team environment
  • Your name and contact details, including email and phone number; and
  • Details of your qualifications, skills, and relevant experience
Responsibilities
  • Own and manage demand generation campaign strategy, including email, pay per click, webinars, events and content syndication
  • Execute planning and collaborate with Product Marketing, Content & Design, Marketing Operations and Event Operations teams to facilitate execution of campaigns
  • Generate new, qualified ICP leads and efficiently accelerate existing pipeline in target verticals across net new and customer accounts
  • Forecast, measure, analyze and report on the impact of demand generation campaigns on sales pipeline and bookings
  • Oversee the full lifecycle of a campaign from strategic development, execution, and reporting on ROI
  • Strategize, build and execute customer marketing lifecycle initiatives that support customer relationships and retention, focusing on CLTV
  • Uphold an integrated relationship with Revenue teams, forging strong communication and alignment on campaign and target account strategy
  • Build systems and processes that will track and report on key performance metrics that identify ways to continually optimize campaign strategies
  • Deliver compelling, specific messaging strategy for each stage of the buyer journey, creating an engaging customer experience with bottom-line results
  • Develop strategy for targeted email and nurture campaigns, including asset coordination and objective, data-driven evaluation of success
  • Conduct A/B tests across channels to continuously optimize campaign and channel performance
  • Work in a closed feedback loop with sales to continuously optimize program performance and quality and identify new campaign opportunities
  • Identify content gaps and collaborate with the content team to develop new assets
  • Collaborate with Marketing Operations team to improve data quality, reporting, and segmentation