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Full-Time

Global Strategic Partner

Posted on 8/6/2024

Smartly.io

Smartly.io

501-1,000 employees

Automates social media advertising processes

Data & Analytics
Enterprise Software
Consumer Software

Expert

Illinois, USA

Category
Strategic Account Management
Sales & Account Management
Requirements
  • At least 10 years in ad-tech/mar-tech industries
  • Experience with Facebook, Pinterest, Snap, Google, Tik Tok and ad agencies
  • Ability to collaborate closely with internal cross-functional teams
  • Proven track record of meeting and exceeding quota consistently
Responsibilities
  • Build relationships with senior stakeholders and across all relevant parts of customer organization
  • Lead strategic planning with customer decision makers and partners
  • Coordinate execution on a high level by setting clear goals and priorities
  • Own revenue forecasting and target setting for the account

Smartly.io automates social media advertising to help businesses reach their marketing goals. It focuses on platforms like Facebook and Instagram, serving clients such as Uber and Burger King. The company automates media buying, creative production, and performance optimization, allowing businesses to create personalized and scalable ad campaigns. Smartly.io offers both software that automates advertising tasks and managed services for expert guidance, generating revenue through subscription and service fees. What sets Smartly.io apart is its blend of creativity and data-driven insights, with a Creative Services team that collaborates with clients to produce effective ad creatives. The goal is to enhance performance and creativity in social advertising, helping brands navigate modern consumer behavior.

Company Stage

M&A

Total Funding

$245.8M

Headquarters

Helsinki, Finland

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Smartly.io's strategic investment from Providence Equity Partners signals strong financial backing and growth potential.
  • The launch of Brand Pulse demonstrates Smartly.io's commitment to innovation and staying ahead of industry trends.
  • Working with high-profile clients like Uber, Fabletics, and eBay offers employees exposure to leading brands and complex advertising challenges.

What critics are saying

  • The highly competitive digital advertising market requires continuous innovation to maintain a competitive edge.
  • Dependence on social media platforms like Facebook and Instagram makes Smartly.io vulnerable to changes in platform policies and algorithms.

What makes Smartly.io unique

  • Smartly.io uniquely combines automation with creative services, offering a comprehensive solution for social media advertising that few competitors can match.
  • Their dual revenue model of software subscriptions and managed services provides financial stability and diversified income streams.
  • The introduction of Brand Pulse, an industry-first solution for real-time full-funnel performance tracking, sets them apart in the digital advertising landscape.
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