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Full-Time

Head of Growth & Marketing

Posted on 5/1/2024

Eli Health

Eli Health

11-50 employees

Hormone monitoring device for women's health

Hardware

Senior

Remote in Canada

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Product Design
Requirements
  • Minimum 3 years of experience in digital marketing within a startup, preferably health tech.
  • A proven track record of success in user acquisition: paid search, paid social, SEO, A/B testing, and email marketing.
  • Hands-on experience managing a $1M+ annual marketing budget.
  • Familiarity with website management tools and best practices.
  • Creative skills in photography and videography are highly desirable.
  • A bachelor’s degree in marketing or communications or a related field is preferred.
Responsibilities
  • Oversee, develop, and implement growth strategies across paid and organic channels to attract and retain users.
  • Design and execute experiments to test new user acquisition channels, including digital marketing, content, partnerships, and events.
  • Improve conversion rates from website to paid user, from website to subscriber, and from subscriber to paid user.
  • Analyze data to track user acquisition and engagement, using insights to optimize campaigns.
  • Collaborate with product, design, and engineering teams to improve user onboarding and retention.

Eli Health specializes in women's health by providing a device that allows women to measure their hormone levels at home using a saliva sample. This non-invasive method serves women looking to monitor their reproductive health, whether they are trying to conceive, avoiding pregnancy, or experiencing menopause. The company operates on a subscription model, offering ongoing support through consumables and an app that provides personalized insights based on hormone data. Eli Health aims to empower women with reliable tools for managing their reproductive health.

Company Stage

Seed

Total Funding

$11.8M

Headquarters

Montreal, Canada

Founded

2019

Growth & Insights
Headcount

6 month growth

5%

1 year growth

0%

2 year growth

33%
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Simplify's Take

What believers are saying

  • Eli Health's recent $5M funding round will accelerate product development and regulatory approvals, enhancing its market position.
  • The company's innovative technology addresses a significant unmet need, potentially capturing a large share of the growing women's health and fertility market.
  • Partnerships with investors like Muse Capital and TELUS Pollinator Fund for Good provide strong financial backing and strategic support.

What critics are saying

  • Navigating regulatory approvals can be time-consuming and costly, potentially delaying market entry.
  • The competitive landscape in women's health and fertility is intense, requiring Eli Health to continuously innovate to maintain its edge.

What makes Eli Health unique

  • Eli Health's patent-pending, saliva-based hormone monitoring device offers a non-invasive alternative to traditional methods, setting it apart in the women's health sector.
  • The company's focus on personalized insights through advanced learning algorithms provides users with precise reproductive health information, a feature not commonly found in competitors' offerings.
  • Eli Health's subscription-based model ensures a steady revenue stream, allowing for continuous innovation and customer support.
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