Full-Time

Social Media Associate

Posted on 9/26/2024

CASETiFY

CASETiFY

201-500 employees

Stylish and protective tech accessories

Consumer Software
Design
Consumer Goods

Junior, Mid

London, UK

Category
Social Media Management
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Market Research
Communications
Social Media
Marketing
Video Editing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 2+ years of related experience working in the Marketing or Social Media field
  • Bachelor’s Degree in Marketing, Communications, Advertising, or a related field (nice to have)
  • Social media obsessed: live and breathe social media, be up to date with the latest social trends and best practices, and are the first to test new features when they launch
  • Experience with visual storytelling, and producing compelling and engaging social content
  • Demonstrated ability in photo and video editing
  • Strong proficiency in Microsoft Excel and Google Sheet
  • Ability to handle multiple, high-priority projects in a demanding environment
  • Self-starter with strong initiative, ownership, and accountability for business
  • Excellent written, verbal, and visual communication skills on both technical and non-technical matters
Responsibilities
  • Manage and maintain all social media UK specific accounts, including the creation and curation of engaging content
  • Plan and strategise content calendars and grids to ensure consistency with posting, align with global direction and lean into local UK marketing goals
  • Develop strategies to increase our social media presence, engagement and growth
  • Project manage local UK social media marketing campaigns from market research, and preparing campaign timelines to developing creative proposals and project report generation
  • Schedule and post all content - local and global (adapting where needed)
  • Update UK central marketing calendar with channel specific details, ensuring alignment with overall full channel campaigns
  • Shoot in-house content to create organic brand visuals (occasionally used as paid assets) - video editing and shooting skills required
  • Assist in ensuring global Co-Lab social media is posted and planned into local grid planning.
  • Monitor social media analytics, amd insights, adjusting strategies to optimise performance
  • Assist in data reports for local and global needs
  • Assist in working with creative teams/agencies for content creation & copywriting for campaigns
  • Work closely with cross-functional teams to balance both local and global brand marketing agendas.
  • Handle ad-hoc reports and assigned projects.
  • Stay up-to-date on social and influencer trends and provide competitive insights on how other fashion and lifestyle brands engaged in social media

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and artistic designs. The company collaborates with various artists to create unique products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY engages in philanthropic efforts, donating a portion of sales to support mental health initiatives.

Company Stage

Series A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for personalized tech accessories boosts CASETiFY's market potential.
  • Expansion into travel accessories aligns with consumer demand for durable, personalized gear.
  • Collaborations with popular culture franchises enhance brand recognition and sales.

What critics are saying

  • Intense competition from brands like dbrand and OtterBox threatens market share.
  • Supply chain issues in sourcing sustainable materials could impact production timelines.
  • Expansion into travel may divert focus from core tech accessory products.

What makes CASETiFY unique

  • CASETiFY offers customizable tech accessories with unique artist collaborations.
  • The company integrates fashion and technology in its product designs.
  • CASETiFY's direct-to-consumer model enhances customer engagement and satisfaction.

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