Associate Director
Client Solutions, Analytics
Posted on 4/3/2024
Mediabrands

10,001+ employees

Global marketing solutions and media management division
Company Overview
IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.
Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

2007

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-10%

2 year growth

-12%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Datorama
Communications
Quality Assurance (QA)
Tableau
Data Analysis
Google Analytics
CategoriesNew
Management Consulting
Strategy Consulting
Consulting
Requirements
  • Excellent written, oral communication, project management and presentation skills.
  • Understanding of digital planning and buying, with a focus on standard media metrics
  • 6+ years relevant Media or Analytics experience, preferably in an agency environment
  • Experience managing digital audiences for targeting and planning
  • Strong organizational skills, able to aggregate information and data from multiple sources
  • Knowledge of Google Analytics/Omniture
  • Knowledge of Datorama, Tableau, Google Data Studio, or any similar dashboard products
  • Understanding of digital tagging, tracking, QA, and maintenance
Responsibilities
  • Manage/mentor junior team members.
  • Understand core client business challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities.
  • Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance.
  • Guide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performance.
  • Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions.
  • Ensure alignment between day-to-day analytics support & approved measurement frameworks.
  • Prepare & deliver executive-level presentations for internal and external audience.