Business Overview

Initiative is different to other media agencies.

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Position Overview

The Associate Director, Client Solutions, Analytics, supports the Directors and Group Directors in their mission to deliver best-in-class solutions for Initiative clients. You will partner with the integrated Initiative team and across Initiative SBUs to help drive a world class analytics practice across data strategy, planning, audiences and measurement – this position can touch almost every aspect of the MarTech ecosystem as it relates to data, analytics, audiences and insights.  As the Associate Director, Client Solutions, Analytics, you will work with the agency and client to enable the data and tech solutions that lay the foundation for executing and optimizing brand and performance marketing. 

Responsibilities

• Manage/mentor/lead junior team members
• Understand core client business challenges and develop relevant data and tech approaches that are future-forward
• Work closely with internal and client teams to identify business needs and analytics opportunities – supporting the development of tools, dashboards, stories and techniques to optimize media and audience performance
• Support storytelling to drive action by influencing roadmaps of dashboards, data delivery, audience strategy approaches, new measurement methodologies, and new ways to connect people and departments to come together to make decisions
• Ensure alignment between day-to-day analytics support and overall T-Mobile analytics strategy – with an eye towards innovation and the future of analytics delivery
• Prepare and deliver executive-level presentations for internal and external audiences

Required Skills and Experience

• Excellent written, oral communication, project management and presentation skills – able to effectively work across multiple departments and add proactive value in collaborative meetings and work sessions
• 6+ years of relevant Media and/or Analytics experience, preferably with Enterprise level client(s)
• Possesses understanding of how brands go to market with media (strategy to planning to activation to measurement) and how data and analytics support this process
• Understands how data is collected and transformed to support measurement and insight generation
• Understands how to refine data and analytics into a cohesive story that drives action
• Strong organizational skills – able to aggregate information and data from multiple sources and find patterns and insights in the data, able to juggle competing priorities and optimize delivery of high-value work
• Knowledge of Digital Platforms and Analytics tools (GA, Adobe, DV360, The Trade Desk, etc.)
• Knowledge of dashboard visualization tools (Tableau, Domo, etc.) – knowing how to build dashboards is not a requirement, but will be given preference
• Demonstrates understanding of digital tagging, tracking, QA, and maintenance

Desired Skills and Experience

• Knowledge of advanced attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, taxonomy approaches, and ad-tracking preferred
• Working experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.) preferred
• Experience managing audiences for planning and activation and/or analytics support developing audience insights for planning and activation preferred
• Initiative does not require candidates to have a college degree

We See You 

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

Employment Transparency

It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions. 

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email [email protected].

About Mediabrands:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.